Landing Page Optimization

Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in web site conversion rates, online revenues and profits.

Our full-service end-to-end landing page optimization service provides businesses and organizations with an effective way to test and improve the conversion rate of existing and new landing pages and maximize the online revenue and profits they generate.

Using the Google Website Optimizer tool and leveraging the expertise of our web site conversion analysts and web design professionals, we are able to show visitors different variations of a landing pages and determine which version will best attract visitors and persuade them to take a specific action, such as purchasing a product, signing up for a email newsletter or registering for a white paper download.

Google Website Optimizer

The Google Website Optimizer tool enables us to rapidly test the various combinations of creative elements - headline, image, promo text - on a landing page, using A/B split or multivariate testing, and determine which content combinations visitors respond to best. When we have collected sufficient data, we also provide clients with a full report of our findings to help them decide what changes to make to their landing page(s) to improve the conversion rate.

Landing Page Optimization Service

The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase the landing page conversion rate.

Our landing page optimization service includes the following features:

Simultaneously tests thousands of permutations in content, offers, layout, and design
Statistically identifies the most effective web pages, web page elements and combinations of elements
Tests page load times
Provides detailed reports on landing page conversion rates and page load times

Our landing page optimization service is based on a 6-step program that includes the following:

Determine which landing page(s) to test
Test plan design, including selecting web page sections and page section variations
Landing page and confirmation page tagging
Create variables - headlines, image and copy - for each page section
Run the test program to test the page section variables against the original (the control)
Provides detailed reports on customer conversion rates

Advanced Media Productions on Facebook

Website Optimizer Consulting Services

Our experienced staff of web site analytics and web design professionals have years of experience in web design, web site analytics and landing page optimization. The expert knowledge of our staff is available for ongoing Google Website Optimizer consulting.

Landing Page Optimization Service Features

Our landing page optimization service offers:

Complete, turnkey solution for end-to-end landing page testing and optimization using A/B split and/or multivariate testing methods
Creates more effective landing pages that can increase the landing page conversion rate, business revenue and profits
Effective, productive and ongoing methodical A/B split and multivariate testing that takes guesswork out of conversion rate optimization
Measures landing page design, copy and graphic elements by testing many different element combinations through multivariate testing
Measures landing page layouts by testing different pages through A/B split testing

Landing Page Optimization Benefits

Our landing page optimization service offers the following benefits:

Boosts the landing page conversion rate and maximize online revenue and profit
Boosts efficiency and productivity by eliminating the guesswork from the landing page optimization and development process
Increases user engagement and time spent on site
Boosts visitor satisfaction and customer loyalty

What is A/B Split Testing?

A/B split testing is the fastest way to determine which content elements resonate best with site visitors. A/B split testing directs the site traffic to two (or more) pages, each featuring the same basic content with one difference - the element that needs to be tested, such as a different title, button, copy or image. For instance, three different versions of the same landing page can be tested against an existing page to determine which one has the highest conversion rate. After enough traffic has passed through the four versions of the page to make the differences statistically relevant, one usually will be able to identify the version(s) with the highest conversion rate. Depending on the test results, continuing testing and tuning may improve performance even further.

What is Multivariate Testing?

Multivariate testing is similar to A/B split testing but allows for testing of many small elements, each with many variations on the same page with different visitors being shown different versions of the same page. Multivariate testing requires high traffic volumes and more pre-planning to identify the different page components that need to be tested. At the end of the test, multivariate testing identifies the contribution each variation makes to the overall success. The ideal page version can be put together based on the performance of the different components tested.

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