Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in web site conversion rates, online revenues and profits.
Our full-service end-to-end landing page optimization service provides businesses and organizations with an effective way to test and improve the conversion rate of existing and new landing pages and maximize the online revenue and profits they generate.
Using the Google Website Optimizer tool and leveraging the expertise of our web site conversion analysts and web design professionals, we are able to show visitors different landing pages or variations within landing pages and determine which version will best attract visitors and persuade them to take a specific action, such as purchasing a product, signing up for a email newsletter or registering for a white paper download.
The Google Website Optimizer tool enables us to rapidly test the various combinations of creative elements - headline, image, promo text - on a landing page using multivariate testing and determine which content combinations visitors respond to best. For sites with relatively low traffic volumes we use A/B testing to more quickly get results. When we have collected sufficient data, we also provide clients with a full report of our findings to help them decide what changes to make to their landing page(s) to improve the conversion rate.
The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase the landing page conversion rate.
Our landing page optimization service includes the following features:
Our landing page optimization service is based on a six step program that includes the following:
Contact us or call 1-888-755-5151 for more information.
Our experienced staff of web site analytics and web design professionals have years of experience in web design, web site analytics and landing page optimization. The expert knowledge of our staff is available for ongoing Google Website Optimizer consulting.
Our landing page optimization service offers:
Our landing page optimization service offers the following benefits:
A/B split testing is the fastest way to determine which content elements resonate best with site visitors. A/B split testing directs the site traffic to two (or more) pages, each featuring the same basic content with one difference - the element that needs to be tested, such as a different title, button, copy or image. For instance, three different versions of the same landing page can be tested against an existing page to determine which one has the highest conversion rate. After enough traffic has passed through the four versions of the page to make the differences statistically relevant, one usually will be able to identify the version(s) with the highest conversion rate. Depending on the test results, continuing testing and tuning may improve performance even further.
Multivariate testing is similar to A/B split testing but allows for testing of many small elements, each with many variations on the same page with different visitors being shown different versions of the same page. Multivariate testing requires high traffic volumes and more pre-planning to identify the different page components that need to be tested. At the end of the test, multivariate testing identifies the contribution each variation makes to the overall success. The ideal page version can be put together based on the performance of the different components tested.
Contact us or
call 1-888-755-5151
for more information.
Advanced Media Productions
251 West Central Street
Suite 28
Natick, Massachusetts 01760
Copyright 1999 - 2012 Advanced Media Productions, Inc.
Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151
Email:info@advmediaproductions.com