Landing Page Optimization

Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in web site conversion rates, online revenues and profits.

Our full-service end-to-end landing page optimization service provides businesses and organizations with an effective way to test and improve the conversion rate of existing and new landing pages and maximize the online revenue and profits they generate.

Using the Google Website Optimizer tool and leveraging the expertise of our web site conversion analysts and web design professionals, we are able to show visitors different variations of a landing pages and determine which version will best attract visitors and persuade them to take a specific action, such as purchasing a product, signing up for a email newsletter or registering for a white paper download.

Google Website Optimizer

The Google Website Optimizer tool enables us to rapidly test the various combinations of creative elements - headline, image, promo text - on a landing page, using A/B split or multivariate testing, and determine which content combinations visitors respond to best. When we have collected sufficient data, we also provide clients with a full report of our findings to help them decide what changes to make to their landing page(s) to improve the conversion rate.

Landing Page Optimization Service

The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase the landing page conversion rate.

Our landing page optimization service includes the following features:

  • Simultaneously tests thousands of permutations in content, offers, layout, and design
  • Statistically identifies the most effective web pages, web page elements and combinations of elements
  • Tests page load times
  • Provides detailed reports on landing page conversion rates and page load times

Our landing page optimization service is based on a 6-step program that includes the following:

  • Determine which landing page(s) to test
  • Test plan design, including selecting web page sections and page section variations
  • Landing page and confirmation page tagging
  • Create variables - headlines, image and copy - for each page section
  • Run the test program to test the page section variables against the original (the control)
  • Provides detailed reports on customer conversion rates

Contact us or call 1-888-755-5151 for more information.

bottom content image
SEMPO Click to verify BBB accreditation and to see a BBB report.Rackspace Premier Partner
Copyright © 1999 - 2010 Advanced Media Productions, Inc.

Valid XHTML 1.0 Strict

Copyright © 1999 - 2010 Advanced Media Productions, Inc.
Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151Email:info@advmediaproductions.com