Link Building

Link popularity and link analysis are a major factor in the relevancy algorithms that rank web site pages in the organic search results of the major search engines. The numbers of inbound links to a web site determine the link popularity, while link analysis evaluates which web sites are linking to a site and the readable anchor text in the link itself. All incoming links are not the same. Inbound links from web sites with related on-topic content carry much more weight then off-topic links.

Increasing the number of relevant inbound links with descriptive keyword-rich text in the link (anchor text) is the most important activity one can engage in to boost the rankings of a web site in the organic search engine listings.

Link Building Campaigns

One way to boost link popularity is to obtain free inbound links from other related web sites. This activity is time-consuming and entails identifying potential partner sites, contacting them to request a link, sometimes returning a link and following up. Another option is buying text link ads on related web sites or paying for inclusion in general second-tier web directories. Link baiting is a fairly new method of link building, where web site owners or bloggers place specific, often amazing, linkable content on their web sites and submit this content to Digg and other content voting web sites to attract links from other web sites, blogs or social network sites.

More recently link baiting has taken on the form of widget marketing. Widgets are small, portable mini-applications, often written in Adobe Flash or JavaScript that work with most browsers and can easily be incorporated, free of charge, in any blog or web site. They often carry advertising or links back to the publisher’s web site for the purpose of link building. Text link ads and web directories also act as permanent advertisements on the host site and can deliver sustained traffic to a web site for a long time.

Understanding and choosing between the various link building methods may seem complicated, but based on the clients’ goals and constraints choosing the most appropriate combination of link building tactics is quite achievable.

Link Building Program

Advanced Media Productions has developed an effective link building program that includes a link request program, that solicits quality inbound links, the submission of web sites to second-tier web directories for the acquisition of one-way incoming links, buying text ad links and link baiting.

Link Request Program

The Link Request program includes the following:

• Extensive search for appropriate non-competitive link sites and blogs covering the same “theme” or similar products to request links from.
• Sending personalized email messages to the appropriate contact person to request the link. Supplying all link information, including keyword-rich anchor text, a description, web site title and exact URL.
• Following up and verifying whether a link has been granted. Repeating the request when the initial attempt was not successful.
• Logging and tracking all link request information including site name, URL, contact person, date the link has been requested, and more.

We never use any link farms or any unethical practices. All links will be inbound with no commitment for reciprocal linking from the customers' web site without prior approval. We do not use any automated software, all work is done diligently by hand.

Note that we can only guarantee the number of inbound links we'll obtain if customers are willing to post a page of reciprocal links on their web site.

Web Directory Submission

We typically start a link building campaign with securing links from primarily free and paid second-tier web directories. Directory links provide a good foundation for a link building campaign because they provide one-way themed links.

Directory submission involves submitting the URL of a web site or web pages to the appropriate category of the directory. Some directories employ human editors who review web sites submissions, edit site titles and description summaries and place these pages in categories that are relevant to them. Most directories charge a one-time, or annual, inclusion fee.

Buying Text Ad Links

Buying text link advertising space on high quality relevant web sites is an effective method of link building. Text link ads typically appear in an "Advertising Section" or "Sponsored Links" area of popular vertical marketing web sites. They not only contribute, through the inbound links, to the link popularity of a web site, but also generate qualified traffic.

Link Baiting

Linkbait creation is the development of linkable content and tools such as a search engine crawler simulator, link analysis tools or a keyword discovery program, designed to attract links from blogs, web sites or social media web sites.

Our link baiting service typically starts with collecting the clients' objectives and goals followed by link bait idea development. When the link bait has been developed and implemented on the web site it will be promoted online via email and on social media web sites to generate exposure and attract links.

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.