Link popularity, link context and link quality are major factors in the relevancy algorithms that rank web site pages in the organic search results of the major search engines. The number of trusted, on-topic, inbound links that are pointing to a web site determine the link popularity, while link context and quality is boosted by the authority, credibility and content of the web sites the inbound links appear on. Inbound links from web sites with related on-topic content carry more weight then off-topic links. Increasing the number of relevant inbound links with descriptive keyword-rich text in the link (anchor text) is the most important activity one can engage in to boost the rankings of a web site in the organic search engine results.
Advanced Media Productions has developed an effective custom link campaign program that can be tailored to the specifics of the clients' web site and includes a combination of link building tactics necessary to meet the customers' campaign goals. Whether we are working with a major brand in a highly competitive market or a small business in a niche industry, we can help them acquire the inbound links their site needs to rank in the search engines for their target keywords.
Our link building program is comprised of a planning phase (discovery, research, strategy, tactics), an implementation phase and ongoing campaign management (reporting and ongoing link acquisition). The link building program can be part of a larger, full-scale organic search engine optimization campaign or can be executed as an individual link building campaign.
The first step in the development of a custom link building plan program is the goal setting phase, which includes determining the clients' goals and objectives, research, client demographics, online competition, target market characteristics and more.
Based on the clients' goals and constraints we decide which combination of link building channels and tactics we will use to achieve the campaign goals set in the discovery phase.
Selecting the proper combination of link building tactics goes a long way in building a sustainable link building plan.
Link building tactics determine the most effective and best way to acquire links for building a diversified web site link graph. This can mean mixing writing of guest articles and blog posts, online press releases, blogger outreach, social media content development and aggregation, with other tactics, such as reaching out to website owners, securing links from vertical web directories and distribution of widgets and tools with embedded links.
Our custom link building service is comprised of 7 proven link building tactics. The following is a detailed breakdown of all major link building components that can be part of a custom link building program:
We typically start a link building campaign by securing links from general and local Web directories, business listings and association membership web sites (e.g. Chamber of Commerce). Web directory links provide a good foundation for a link building campaign because they provide one-way themed links. Directory submission involves submitting the URL of the web site or web pages to the appropriate category of the directory. Most Web directories charge a one-time, or annual, inclusion fee.
One-way to boost web site link popularity is to obtain free, authorative and high quality inbound links from related web sites we contact on the clients behalf. This activity is time-consuming and entails identifying potential partner sites, contacting them to request a link, following up and sometimes returning a link. Reciprocal linking with quality web sites is not recommended as a complete strategy, but as part of a larger link acquisition campaign, some reciprocal linking between high quality topically relevant web sites can be a good tactic.
Guest blogging and article writing for high traffic blogs and media web sites has become a highly adopted, but time-consuming link building tactic for acquiring valuable links.
A proven tactic, which is often part of our custom link building program, is virally distributing widgets or small, portable Adobe Flash or JavaScript mini-applications, tools and contests that work with most browsers and can easily be incorporated in any blog or web site. They will carry links back to a web site for the purpose of link building. We always ensure to include the availability of these promotional items in the clients' offline and paid online advertising.
Social media links are fairly easy to disseminate through channels such as Twitter, Facebook and YouTube. While these links are all no-follow and therefore are not passing Google Pagerank, their secondary benefits can be significant. One popular tweet from Twitter or update from Facebook can generate a fair number of high-quality do-follow links that pass Google Pagerank from web users who decided to follow up with a blog post with an embedded follow link or share the link somewhere where the link is followed.
Link baiting is an established method of link building, where web site owners or bloggers place specific, often highly desirable, linkable content on their web sites or blogs and submit this content to Digg, Reddit and other discovery/content voting web sites to attract links from other web sites, blogs or social networking sites. When the link bait has been developed and implemented on the web site or blog it will be promoted online via email and on social networking web sites to generate exposure and attract links.
Link reclamation is the process of recapturing inbound links that point to non-existing web site pages. This tactic works well for established and large sites since the restoration of existing links recapture link juice passed on from these links, which will ultimately translate into higher web site rankings in the organic search results at the major search engines. Link reclamation includes the following:
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A comprehensive link building program translates into the following benefits:
Link popularity is a measure of the quantity and quality of links from other web sites that link to a specific site. This means that a small number of links from authorative, on-theme web sites contribute more to the link popularity of a web site, than a large number of links from non-authorative and unrelated web sites. Link popularity plays an important role in the algorithms that rank pages in the search results.
Link analysis is not the same thing as link popularity. Link analysis evaluates the links between sites. It is used by several search engines as part of the ranking algorithm and allows the engines to determine the importance of each inbound link and understand the context of the link, e.g. whether the link is related to the subject matter of the web site it points to.
Link context is another aspect of link analysis. Link context analyzes how close a link appears on a page to keywords within the text of that page, therefore a text link that appears within a paragraph of text is usually better than a link in the navigation section of a site.
Contact us or
call 1-888-755-5151
for more information.
Advanced Media Productions
251 West Central Street
Suite 28
Natick, Massachusetts 01760
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Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151
Email:info@advmediaproductions.com