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Link Building |
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Link popularity and link analysis are a major factor in the relevancy algorithms that rank web site pages in the organic search results of the major search engines. The numbers of inbound links to a web site determine the link popularity, while link analysis evaluates which web sites are linking to a site and the readable anchor text in the link itself. All incoming links are not the same. Inbound links from web sites with related on-topic content carry much more weight then off-topic links.
Increasing the number of relevant inbound links with descriptive keyword-rich text in the link (anchor text) is the most important activity one can engage in to boost the rankings of a web site in the organic search engine listings.
Link Building Campaigns
One way to boost link popularity is to obtain free inbound links from other related web sites. This activity is time-consuming and entails identifying potential partner sites, contacting them to request a link, sometimes returning a link and following up. Another option is buying text link ads on related web sites or paying for inclusion in general second-tier web directories. Linkbaiting is a fairly new method of link building, where web site owners or bloggers place specific, often amazing, linkable content on their web sites and submit this content to Digg and other content voting web sites to attract links from other web sites, blogs or social media web sites.
More recently linkbaiting has taken on the form of widget marketing. Widgets are small, portable mini-applications, often written in Adobe Flash or JavaScript that work with most browsers and can easily be incorporated, free of charge, in any blog or web site. They often carry advertising or links back to the publisher’s web site for the purpose of link building. Text link ads and web directories also act as permanent advertisements on the host site and can deliver sustained traffic to a web site for a long time.
Understanding and choosing between the various link building methods may seem complicated, but based on the clients’ goals and constraints choosing the most appropriate combination of link building techniques is quite achievable.
Link Building Program
Advanced Media Productions has developed an effective link building program that includes a link request program, that solicits quality inbound links, the submission of web sites to second-tier web directories for the acquisition of one-way incoming links, buying text ad links and linkbaiting.
Link Request Program
The Link Request program includes the following:
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Extensive search for appropriate non-competitive link sites covering the same “theme” or similar products to request links from. |
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Sending personalized email messages to the appropriate contact person to request the link. Supplying all link information, including keyword-rich anchor text, a description, web site title and exact URL. |
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Following up and verifying whether a link has been granted. Repeating the request one more time when the initial attempt was not successful. |
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Logging and tracking all link request information including site name, URL, contact person, date the link has been requested, and more. |
We never use any link farms or any unethical practices. All links will be inbound with no commitment for reciprocal linking from the customers' web site without prior approval. We do not use any automated software, all work is done diligently by hand.
Note that we can only guarantee the number of inbound links we'll obtain if customers are willing to post a page of reciprocal links on their web site.
Directory Submission
We typically start a link building campaign with securing links from primarily free and paid second-tier directories. Directory links provide a good foundation for a link building campaign because they provide one-way themed links.
Directory submission involves submitting the URL of a web site or web pages to the appropriate category of the directory. Some directories employ human editors who review web sites submissions, edit site titles and description summaries and place these pages in categories that are relevant to them. Most directories charge a one-time inclusion fee.
Buying Text Ad Links
Buying text link advertising space on high quality relevant web sites is an effective method of link building. Text link ads typically appear in an "Advertising Section" or "Sponsored Links" area of popular vertical marketing web sites. They not only contribute, through the inbound links, to the link popularity of a web site, but also generate qualified traffic.
Linkbaiting
Linkbait creation is the development of linkable content and tools such as a search engine crawler simulator, link analysis tools or a keyword discovery program, designed to attract links from blogs, web sites or social media web sites.
Our linkbaiting service typically starts with collecting the clients' objectives and goals followed by link bait idea development. When the link bait has been developed and implemented on the web site it will be promoted online via email and on social media web sites to generate exposure and attract links.
Contact us for more information or call 1-888-755-5151, ext 17.
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Contact
us for more information or call 1-888-755-5151, ext 17.
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Targeted web site traffic. |
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Increased link popularity and thereby higher rankings in the organic search engine listings. |
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Lifts brand-awareness because branded keywords appear in the text of the link. |
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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site. This means that a small number of links from authorative, on-theme web sites contribute more to the link popularity of a web site, than a large number of links from non-authorative and unrelated web sites.
Link analysis is not the same thing as link popularity. Link analysis evaluates the links between sites. It is used by several search engines as part of the ranking algorithm and allows the engines to determine the importance of each inbound link and understand the context of the link, e.g. whether the link is related to the subject matter of the web site it points to.
Link context is another aspect of link analysis. Link context analyzes how close a link appears on a page to keywords within the text of that page, therefore a text link that appears within a paragraph of text is usually a better than a link in the navigation section of the site. |
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