Link Building Campaigns

An Effective Way to Boost Your Search Engine Rankings

Link building is a common search engine optimization designed to bring new visitors to your Web site and to boost your search engine ranking. One of the goals of a link building campaign is to boost link popularity, which is now part of the search engine ranking algorithms. A link building campaign consists of obtaining inbound links from other Web sites with the same theme as your Web site.

There are a number of strategies involved in a link building campaign including:

• Increasing the number of relevant incoming links to a Web site through reciprocal linking
• Getting listings in directories - both primary directories such as Yahoo and secondary directories
• Purchasing text link advertising space on relevant Web sites

Advanced Media offers a comprehensive link building campaign service that includes all of the above in addition to the ongoing maintenance and results tracking. This service ensures that you acquire quality inbound links using proper search engine practices to avoid being penalized by the search engines.

For more information about boosting your link popularity and search engine rankings, click here or call 1-888-755-5151 ext. 17.

Reciprocal Link Exchange

This component of Advanced Media’s link building campaign service includes the following:

• We’ll conduct extensive research and scour the Web to identify quality relevant and non-competitive link sites
• We send a custom email to each contact requesting a reciprocal link, and upon approval, we supply appropriate link information, including keyword-rich anchor text, description, and Web site URL
• We follow-up with each link request to ensure that the link request has been received and reviewed and once the link request is granted, we verify the link has been posted to the partner site
• We capture all relevant link information in link tracking database for easy monitoring and reporting

Advanced Media follows SEO best practices and does not use link farms or other unethical means for obtaining links. We do all link acquisition work manually - rather than using software - to ensure high integrity quality links.

Directory Submission

In order to establish a solid foundation for link building, we secure links from free and paid second-tier directories. We’ve conducted extensive research and identified the best directories, the majority of which have a one-time submission that costs less than $50.

Advanced Media submits the URL to the appropriate directory category and provides a written description of your site based on each directory’s editorial guidelines.

Text Ad Links

We round out our link building strategy by purchasing text link ad space on relevant and popular web sites. These text ad links typically appear in an Advertising Section or Sponsored Links area. Before investing in text link advertising, we evaluate each text link based on the following criteria:

• The site must serve a similar target market and able to offer quality traffic
• The text link must be accessible to search engines
• The site must have relevant content
• The site must be a reputable and professional
• The ad fees must be within the specified budget

Once each text link ad is placed, we monitor its performance on an ongoing basis and continuously reevaluate performance.

For more information about increasing your web site traffic and boosting your link popularity and search engine rankings, click here or call 1-888-755-5151 ext. 17.

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Related Information:

To find out more about Link Building Campaigns for your Web site, please contact us for more information:

1-888-755-5151 ext. 17

Additional Information:

• Search engine marketing
• Search engine optimization
• Local search
• Directory submission
• Paid inclusion management
• Link building program
• Online press release submission

What can we do for you?

Our experienced web strategists can help develop and execute a link building campaign that is appropriate for your web site, increases the number of qualified visitors and boosts link popularity.