Local Search Marketing

More and more Internet users rely on local search to provide them with information on products and services before they buy, while local businesses increasingly see the Internet as an emerging advertising opportunity.

Local search engine marketing is a mixture of online marketing tactics, procedures and techniques, consisting of local organic search engine optimization, web directory submission, pay-per-click (PPC) search advertising and Internet Yellow Page business listings submission used to promote products and services to local Internet users.

Local search engine marketing offers the following important benefits to small businesses:

• Generate highly qualified leads and sales from local customers
• Boost local offline sales - an increasing number of people search the web for products and services they buy in a physical store
• Low cost per lead compared to print Yellow Pages and Direct Mail

Unfortunately, many small businesses that want to advertise online often don't have the time or expertise to do so effectively. Advanced Media Productions offers small businesses an integrated approach to local search marketing that simplifies the set-up and management of an entire campaign with one fixed, consolidated monthly service bill at the end of the month.

Local Search Marketing Program

We take responsibility for all elements involved in creating and managing a local search marketing campaign. We develop customized, result-oriented, local search marketing programs that tightly integrate search engine optimization, directory submission, paid search advertising as well as Internet Yellow Page advertising with maximum ROI.

We take care of your complete local search marketing campaign set-up and management from initial planning, keyword research, keyword submission, bid management, ROI tracking and reporting across multiple search engine marketing components. Advanced Media Productions does everything for you so that you can focus on running your business.

Local Organic Search Engine Optimization (SEO)

Organic search engine optimization is the employment of both "on-the-page" and "off-the-page" tactics to raise the position of a web site across a defined set of local keyword phrases in the main and local search results of crawler-based search engines.

Search engine optimization typically includes keyword research and selection, meta tag development and implementation, web site and content keyword optimization, link building and campaign performance monitoring and reporting.

Local content keyword optimization is the addition of search terms with local keyword modifiers to the titles, meta descriptions and copy of a web site. By adding this local information to a keyword query, prospective customers will be able to locate local products and services when they perform a search.

Local Search Engines

Optimization of local search listings at Yahoo! Local, Google Places and Bing Local requires a different approach. Local search listings are generated from a compiled search index, which includes information from web crawls, business profile data provided by InfoUSA, Axciom, Amacai and other business listings. Basic keyword optimization of accurate, up-to-date business profile data are crucial since relevancy ranking in the local search results is based on information compiled from the web crawl of web pages, structured business profile data, user reviews, the distance from the approximate center of the geographic information entered in the search box, and many other relevancy signals.

Local Directory Submission

Local directory submission involves submitting of business profile information or the URL of a web site to a local directory/review site or the local sections of general web directories for inclusion in their search index. Directories may employ human editors to review web site submissions and have those editors edit site titles, description summaries and other web site information and place these pages in categories that are relevant to them. Web site listings appear on the directory's search result page when the users of those directories query keywords embedded in the titles and summary descriptions.

Advanced Media Productions offers a directory submission service that includes research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions, including local keyword modifiers, compatible with the editorial guidelines of the directory.

Local directory listings are important because they generate direct traffic to a web site. Direct external links from web directory listings also increase web site link popularity and ranking in organic search engine listings. Special local business directories/review sites that are included in this program are: CitySearch, Judy's Book, ThinkLocal, Local.com, OpenList, Kudzu and Yelp.

Local Paid Search Advertising

Local paid search advertising offers advertisers an immediate way to generate qualified local web site traffic by buying sponsored links on the search result pages at Yahoo!, Bing and Google.

To get listed in the paid search listings at search engines, advertisers bid against each other for ranking on keyword phrases through an auction-style bidding system. A combination of bid-per-click price and ad click-through rate achieves a certain placement on the search results page. If a site link is placed in the top positions at the Yahoo Search Marketing, Google AdWords or Microsoft adCenter ad networks, the link also appears in prominent positions at Google Places, Yahoo! Local, and Microsoft Bing Local.

The paid search advertising program includes: program set-up, keyword research, budget and bid price analysis, keyword bidding, ad creation, bid management, ROI tracking and landing page optimization.

Internet Yellow Pages Advertising

Internet Yellow Page Directories are online versions of traditional printed Yellow Pages. They contain local business listings and advertising. The major Internet Yellow Page Directories provide a cost effective solution to businesses seeking to attract local customers via the Web. The advertiser typically pays a fixed cost per month on a monthly or annual contract.

Many Internet Yellow Page listings are also appearing near the top within the organic search results at Yahoo and Google on local keyword searches.

Advanced Media Productions offers a comprehensive Internet Yellow Page Directory program supporting submission to the following Internet Yellow Page Directories:

• YP.com
• USYellowPages.com
• SuperPages.com
• YellowBot.com
• MagicYellow.com
• Switchboard.com

Our experienced search engine marketing specialists can help you determine which Internet Yellow Pages Directory listings are most appropriate for your local search advertising media mix. Internet Yellow Page Directory listings also appear on hundreds of partner web sites.

Advanced Media Productions is offering this compelling local advertising medium to local small-to-medium size businesses as well as national advertisers. We can offer a complete integrated local search engine marketing program or provide only one specific component.

Campaign Management

Search marketing campaign management is an essential part of the local search engine marketing effort. It provides merchants and site operators with a full-service search marketing solution, including the ability to measure and analyze the results of a local campaign across crawler-based search engines, web directories, Internet Yellow Pages and pay-per-click search ad networks. Detailed campaign reports provide advertisers with an insight on which areas of the campaign are working and which need to be improved.

Web Design and Hosting

Advanced Media Productions offers web design and hosting services for those businesses that want to take part in local search marketing, but do not have a web site. We offer a wide range of options from a simple landing page to comprehensive promotional or e-commerce web sites.

Contact us or call 1-888-755-5151 for more information.