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Local Search |
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More and more Internet users rely on local search to provide them with information on products and services before they buy while local businesses increasingly see the Internet, as is an emerging advertising opportunity.
Local search engine marketing is a mixture of online marketing tactics, procedures and techniques consisting of local natural search engine optimization, directory submission, pay-per-click management and Internet Yellow Page advertising used to promote products and services to local Internet users.
Local search engine marketing offers the following important benefits to small businesses:
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Generate highly qualified leads and sales from local customers. |
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Boost local offline sales - an increasing number of people search the web for products and services they buy in a physical store. |
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Low cost per lead compared to print Yellow Pages and Direct Mail. |
Unfortunately, many small businesses that want to advertise online don't have the time or expertise to do so effectively. Advanced Media Productions offers small businesses an integrated approach to local online advertising that simplifies the set-up and management of an entire campaign with one fixed, consolidated monthly service bill at the end of the month.
Local Search Engine Marketing Program
We take responsibility for all elements involved in creating and managing a local search engine marketing campaign. We develop customized, result-oriented, local search engine marketing programs that tightly integrate search engine optimization, directory submission, pay-per-click as well as Internet Yellow Page advertising with maximum ROI.
We take care of your complete campaign set-up and management from initial planning, keyword research, keyword submission, bid management, ROI tracking and reporting across multiple search engine marketing components.
Advanced Media Productions does everything for you so that you can focus on running your business.
Local Organic Search Engine Optimization
Organic Search engine optimization is the employment of both "on-the-page" and "off-the-page" tactics to raise the position of a web site across a defined set of keyword phrases in the main search results of crawler-based search engines.
Search engine optimization typically includes keyword research and selection, meta tag development and implementation, web site and content optimization, link building and campaign results reporting.
Local organic search engine optimization is the addition of search terms with local keyword modifiers to the titles, meta descriptions and copy of a web site. By adding this local information to a keyword query, prospective customers will be able to locate local products and services when they perform a search.
Contact us for more information or call 1-888-755-5151, ext 17.
Local Search Engines
Optimization of local search listings at Yahoo Local and Google Maps/Local and Windows Live Search requires a different approach. Local search listings are generated from a compiled search index, which includes information from web crawls, business profile data provided by InfoUSA, Axciom, Amacai and other business listings. Basic keyword optimization of accurate, up-to-date business profile data are crucial since relevancy ranking in the local search results is based on information compiled from the web crawl of web pages, structured business profile data, user reviews and the distance from the approximate center of the geographic information entered in the search box.
Contact us for more information or call 1-888-755-5151, ext 17.
Local Directory Submission
Local directory submission involves submitting of business profile information or the URL of a web site to a local directory or the local sections of general web directories for inclusion in their search index. Directories often employ human editors to review web site submissions and have those editors edit site titles, description summaries and other web site information and place these pages in categories that are relevant to them. Web site listings appear on the directory's result page when the users of those directories query keywords embedded in the titles and summary descriptions.
Advanced Media Productions offers a directory submission service that includes research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions, including local keyword modifiers, compatible with the editorial guidelines of the directory.
Local directory listings are important because they generate direct traffic to a web site. Direct external links from web directory listings also increase web site link popularity and ranking in natural search engine listings. Special local business directories that are included in this program are: CitySearch, Judy's Book, ThinkLocal, Local.com and YellowBot.
Contact us for more information or call 1-888-755-5151, ext 17.
Local Pay-Per-Click (PPC) Advertising
Local pay-per-click advertising offers advertisers an immediate way to generate qualified local web site traffic by buying sponsored links on the search result pages at Yahoo, Windows Live Search and Google.
To get listed in pay-per-click search engines advertisers bid against each other for ranking on keyword phrases through an auction-style bidding system. Placing the highest bid-per-click price for a keyword phrase achieves the highest placement on the search results page. If a site link is placed in the top-10 to top-12 positions at the Yahoo Search Marketing, Google AdWords or Microsoft adCenter ad networks, the link also appears in prominent positions at major search engines such as Google, Yahoo and Windows Live Search.
The pay-per-click advertising submission program includes: program set-up, keyword research, budget and pricing analysis, ad creation, bid management and ROI tracking.
Contact us for more information or call 1-888-755-5151, ext 17.
Internet Yellow Pages Advertising
Internet Yellow Page Directories are online versions of traditional printed Yellow Pages. They contain local business listings and advertising. The major Internet Yellow Page Directories provide a cost effective solution to businesses seeking to attract local customers via the Web. The advertiser typically pays a fixed cost per month on an annual contract.
Many Internet Yellow Page listings are also appearing near the top within the organic search results at Yahoo and Google on local keyword searches.
Advanced Media Productions offers a comprehensive Internet Yellow Page Directory program supporting submission to the following Internet Yellow Page Directories:
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YellowPages.com |
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USYellowPages.com |
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SuperPages.com |
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Yahoo Yellow Pages |
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MagicYellow.com |
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Switchboard.com |
Our experienced search engine marketing specialists can help you determine which Internet Yellow Pages Directory listings are most appropriate for your local search advertising media mix. Internet Yellow Page Directory listings also appear on hundreds of partner web sites.
Advanced Media Productions is offering this compelling local advertising medium to local small-to-medium size businesses as well as national advertisers. We can offer a complete integrated local search engine marketing program or provide only one specific component.
Campaign Management
Search engine marketing campaign management is an essential part of the local search engine marketing effort. It provides merchants and site operators with a full-service search engine marketing solution, including the ability to measure and analyze the results of a local campaign across natural search engines, web directories, Internet Yellow Pages and pay-per-click search engines. Detailed campaign reports provide advertisers with an insight on which areas of the campaign are working and which need to be improved.
Web design and Hosting
Advanced Media Productions offers web design and hosting services for those businesses that want to take part in local online advertising, but do not have a web site. We offer a wide range of options from a simple landing page to comprehensive promotional or e-commerce web sites.
Contact us for more information or call 1-888-755-5151, ext 17. |
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Contact us for more information or call
1-888-755-5151, ext 17. |
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| Local search engine marketing offers local advertisers multiple benefits at an affordable price. |
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Strengthen local brand awareness. |
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Increase local online traffic and sales. |
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Generate local leads. |
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Boost local offline sales. |
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Reduce sales and marketing cost. |
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One stop source for aggregated local search engine marketing. |
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| Local Sponsored (PPC) Listings: |
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| Local Search Listings: |
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| Internet Yellow Pages Business Listings: |
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| Local Business Directories:
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| Data Aggregators:
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Local organic search engine optimization. |
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Local search engine optimization. |
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Local directory submission. |
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Local PPC advertising through Yahoo Search Marketing and Google AdWords, Microsoft adCenter Regional Targeting. |
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Internet Yellow Page business listings. |
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Promotional and e-commerce web sites. |
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Complete campaign planning, set-up, management and reporting. |
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Expert search marketing campaign management and consulting. |
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Brand messaging. |
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Ad copy writing |
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Ongoing campaign management
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Bid management and ROI tracking |
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Web site analytics |
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Landing page optimization |
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Conversion and ROI analysis |
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Contact us for more information or call 1-888-755-5151, ext 17. |
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