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<h3>Affiliate Marketing</h3>
When using an affiliate marketing program to increase sales or generate qualified leads, an e-commerce or promotional web site operator pays a commission to an affiliate (web site owner) for each clickthrough, sale or lead generated from the affiliates web site. The commission is paid as either a flat fee or a percentage of the sale. While some web site operators only pay a commission when a sale is made, others selling big ticket items like cars, furniture, marketing services or credit cards usually pay for qualified leads.<br><br>
Although an affiliate marketing program can work effectively for any company, building an effective program does not happen overnight. It involves a lot more than just putting up a few banners and links. It takes hard work, creativity, dedication and a lot of patience. When executed correctly it can play a key role in the growth of an online business.<br><br>
While the affiliate marketing software program and the management are certainly essential components for an affiliate marketing program, the acquisition of new affiliates should have the highest priority. The affiliate program manager must keep the program vibrant with a variety of banners and buttons and frequent communication with affiliates in the form of a newsletter and program updates.<br><br>
Affiliate marketing programs are becoming more and more competitive in the growing e-commerce marketplace, so it is essential to research the competition. Affiliates will constantly measure your program against other affiliate programs. The most valued aspect of an affiliate program is the commission. If your commission does not measure up to that of your competition, your program is going to be more of a struggle than an asset.<br><br>
<h3>Affiliate Marketing Program Software</h3>
Advanced Media Productions offers web site operators a complete, integrated, custom solution for affiliate account management, enrollment, communications and performance monitoring.<br><br>
<h3>Program Functionality</h3>
The affiliate marketing solution is comprised of several modules that allow a site operator to independently operate and manage the program, including reviewing and approving new affiliate applications, setting up new affiliates, banner and button administration, editing product links, updating commission fees and account information and issuing commission checks to affiliates.<br><br>
<h3>Performance Tracking</h3>
The affiliate marketing program includes the essential monitoring software required to detect and identify referrals, leads and sales generated by affiliates. To implement performance tracking, the site operator installs a few lines of code, including the affiliate's account number, and the appropriate button or link on the affiliate's web site. When a visitor clicks on the button or link at the affiliate web site, the performance tracking software detects the affiliate's account number and records the visit as a referral. When the visitor submits a lead form the program records this as a lead. For affiliate web sites that perform online transactions, the performance tracking software records the actual amount of the sale.<br><br>
Individuals that do not have a web site will still be able to participate in the affiliate marketing program as an affiliate. They need to enter their affiliate code manually when they access the web site to submit a lead or place an order.<br><br>
<h3>Affiliate Compensation Program</h3>
The affiliate compensation program supports pay per lead and pay per sale options. The pay per lead option allows the site operator to pay a flat fee for prospect information provided through an online form. The pay per sale option offers merchants the opportunity to sell goods and services though a network of affiliates, while only paying a commission after a sale is made. In the administration section the site operator can enter the commission each affiliate receives as a flat fee for a lead or as a percentage of the sale for each purchase transaction that is performed.<br><br>
The affiliate marketing program can pay affiliates monthly, quarterly or semi-annually, once the affiliate has reached a pre-specified balance in their account. The site operator can set a pre-specified payout amount, in the admin section. If an affiliate fails to reach the pay out level, the funds stay in the account until the pay out level is reached.<br><br>
<h3>Affiliate Account Management</h3>
Affiliates will be provided with a password and user name to access and view the daily account status of their accounts in real-time. The affiliate marketing program provides its affiliates with a variety of read only reports including lead or sales reports by day, week or month, commission they have earned so far and click thru reports that show how the affiliate buttons and links are pulling and which affiliates are generating the most traffic. Affiliates can also view and update the basic account info they provided at sign up through the Affiliate Application form.<br><br>
<h3>Affiliate Advertising</h3>
The site operator provides affiliate web sites with a hypertext link or button, coded with an account number, to track the visitors referred from affiliate web sites. The site operator places these links - which may be in the form of banner advertisements, buttons or text links - in a designated area on the affiliate web site. When a visitor clicks on an affiliate-linked banner, button, or text link, the performance tracking software takes note of the coded link as the new page is served in a new browser window on top of the affiliate web site. If a visitor fulfills a lead or makes a purchase as a result of the referral, the affiliates' account is credited with the appropriate amount.<br><br>
To promote products and services the site operator will supply an affiliate web site with a variety of pre-designed banners, buttons and links and a few lines of code. The affiliate must place these links in a visible designated section of the web site. Advanced Media Productions can create affiliate banners and buttons in all standard IAB/CASIE sizes at standard pricing for these services (see Banner Ad Program).<br><br>
<h3>Affiliate Recruitment and Enrollment</h3>
The affiliate marketing program includes the implementation of an Affiliate Marketing Program Application Form allowing prospective affiliates to join the affiliate marketing program by putting them directly in a queue for approval. Site operators are notified via e-mail of any affiliates that have applied for the program. They can log onto the administrative section at any time to review affiliate applications and accept or deny affiliate partners.<br><br>
When an affiliate application is approved the affiliate will be directed to download and complete an Affiliate Program Agreement. After the Affiliate Program Agreement has been received, the site owner notifies the affiliate, via e-mail, that an account has been set up. New affiliates will also receive a password and user name to get access to their account. From here they can download advertising buttons and links for installation on their web sites.<br><br>
<strong>Custom Design</strong><br>
Advanced Media Productions customizes the visual design of the affiliate marketing program to match an existing web site. This includes the creation of a comprehensive design proof with two rounds of design revisions after the initial design discussion.<br><br>
<strong>Installation</strong><br>
Before the affiliate marketing program can be fully operational a button or link and code for tracking referrals, leads or sales must be installed on the affiliate's web site. A link to the Affiliate Sign-up Form must be implemented on the site operator's web site.<br><br>
<strong>Technical Support</strong><br>
After the initial program set-up has been completed the site operator should be able to independently manage the affiliate program with the tools provided. This means reviewing and approving new affiliate applications, setting up new affiliates, banner and button administration, editing product links, updating commission fees and account information and issuing commission checks to affiliates. Advanced Media Productions can provide any ongoing support for creating new banners and button and affiliate support when required.<br><br>
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