Online media planning and buying is constantly changing due to the introduction of new media channels, advanced technologies and the transition from a traditional analog process to an automated and strategically focused, integrated planning activity using digital media. This new world of online media planning and buying requires a strategic approach to integrated cross-channel marketing, intimate knowledge of new media channels and a detailed media buying plan that serves as a road map for media research, cross-channel creative development and media placement.
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As mobile phones are increasingly used for Internet access they are becoming powerful tools for consumer engagement and advertising. Businesses and corporations that are not currently involved or are not considering using this channel as an online marketing tool may be missing a tremendous opportunity.
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Advertising on social networks is a new online advertising opportunity that can be beneficial to large brands, corporations, small business owners, professionals and publishers of social network applications who are looking to monetize their Facebook application. Social network advertising planning and buying services from Advanced Media Productions are designed to help advertisers and publishers with the planning, execution and continuing optimization of their social network advertising campaigns.
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The Google Display Network Campaign Management service offers advertisers a hands off approach to managing online advertising campaigns across the hundreds of partner sites that make up the Google Display Network.
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Affiliate marketing is a web-based marketing practice in which businesses reward affiliates for each click-through, lead or sale they generated as part of an affiliate marketing program. Affiliate marketing is practiced in various ways that include affiliate networks; in-house affiliate programs and software systems; and various other types of affiliates/publishers who promote the products and services of their partners. Advanced Media Productions offers web site operators, online merchants, web publishers and others a complete, integrated, custom software solution for affiliate account management, enrollment, communications and performance monitoring.
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Setting up an ad management and inventory system for selling and managing premium and remnant ad space can be daunting task for a small Web publisher. To assist small and medium-sized publishers with the development of a system that brings more effective management of available inventory, improve productivity and customer satisfaction and generate additional revenue Advanced Media Productions designed the Publisher Ad Management Service.
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