Media Placement

Online Media Planning and Buying

Online media planning and buying is constantly changing due to the introduction of new media channels, advanced technologies and the transition from a traditional analog process to an automated and strategically focused, integrated planning activity using digital media. This new world of online media planning and buying requires a strategic approach to integrated cross-channel marketing, intimate knowledge of new media channels and a detailed media buying plan that serves as a road map for media research, cross-channel creative development and media placement.

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Social Network Advertising

Advertising on social networks is a new online advertising opportunity that can be beneficial to large brands, corporations, small business owners, professionals and publishers of social network applications who are looking to monetize their MySpace and/or Facebook application. Social network advertising planning and buying services from Advanced Media Productions are designed to help advertisers and publishers with the planning, execution and continuing optimization of their social network advertising campaigns.

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Keyword-based Contextual Advertising

Contextual advertising is a form of targeted advertising where text, display or video advertisements are automatically placed within related content on web sites or other media, such as mobile phones. Keyword-based contextual advertising is driven by an ad system that scans the text content of a Web page to determine the “theme” of the page and then dynamically places ads on pages that are most related to the content. Through ad networks such as the Google Adwords Content System, advertisers can tap into the huge ad inventory of many web sites across the web.

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Affiliate Marketing

Affiliate marketing is a web-based marketing practice in which businesses reward affiliates for each click-through, lead or sale they generated as part of an affiliate marketing program. Affiliate marketing is practiced in various ways that include affiliate networks; in-house affiliate programs and software systems; and various other types of affiliates/publishers who promote the products and services of their partners. Advanced Media Productions offers web site operators, online merchants, web publishers and others a complete, integrated, custom software solution for affiliate account management, enrollment, communications and performance monitoring.

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