Upcoming Events

495/MetroWest Business Expo 2008
Thursday, May 22, 2008 - 11:00 am
Sheraton Framingham Hotel, Route 9 West, Framingham, Massachusetts
Exit 12 off the Mass Pike

Pre-Expo Keynote Presentation
"A Strategic Approach to Integrated Marketing"
Presenter: Louise Rijk, Vice-President of Marketing and Sales

Over the last few years, the field of marketing has jettisoned from traditional marketing to include interactive marketing, consumer-driven marketing and social marketing on the Web.

Today, business owners and marketers need to find ways to overcome the myriad of challenges posed by online and offline integrated marketing communications.

The first step is to embrace an integrated marketing strategy. But strategy can be difficult if it forces you to ask hard questions. It is much easier to dive into tactics, fixing operational problems quickly or executing a one-time email blast or PPC paid search campaign to meet short-term goals. It’s time - time for the hard questions, so you can ultimately plan strategically for true integrated marketing communications.

In this keynote speech, we’ll provide you with suggestions on how you can take the first steps towards a strategic approach to integrated marketing communications.

Keynote topics:
- Challenges in marketing today
- Moving from traditional to include interactive marketing
- Marketing strategy and tactics
- First steps towards embracing a strategic approach

	The Pianoman Inc. - Ecommerce The Piano Man offers the largest and most complete line of new and pre-owned pianos, organs, accessories and piano services in the greater Boston area. Piano Man web site lists the most comprehensive list of piano services - from piano rentals to piano moving, from piano tuning to piano repairs, from piano refinishing to piano restoration, and more.
	Eastern Dentist Insurance Company - Insurance Founded in 1992 by the Dental Society of Massachusetts, as a "by dentists, for dentists,®" company, Eastern Dentists Insurance Company (EDIC) has grown to thousands of members in Massachusetts, Rhode Island, Connecticut, New Hampshire, Vermont, Maine, New Jersey, New York and Pennsylvania. The web site is intended to generate leads for personal dentist insurance and educate dentists about EDIC’s dental insurance products.
	Nextpoint Properties - Real Estate This web site is designed to assist FSBO (Fore Sale By Owner) home owners in the selling their home by providing them with all the tools of a traditional real estate company, along with superior online legal support. The Nexpoint web site not only provide our clients with an MLS listing, but more also unlimited access to online real estate and legal advice, while saving them thousands of dollars, as compared with traditional brokerage services.
	MetroWest Dogs - Web Directory MetroWestDog.com is a Web directory that connects pet owners in MetroWest, Massachusetts with businesses that cater to their four-legged companions. Here, pet owners browse a comprehensive list of local pet resources and services. From locating a dog walker, a pet-friendly park to play in, or that perfect treat to finding information on training and living with dogs, MetroWestDog.com has it all!
	Senior Career Source - Recruitment and Job Search SeniorCareerSource provides a unique second career recruitment and job Search solution for a new breed of “senior.” Developed specifically for retirees who are embarking on a meaningful second career, SeniorCareerSource is the only employment resource that helps seniors find meaningful job opportunities that match their new-found life goals, interests and availability.
	MetroWest Regional Transit Authority - Local Transportation This informational web site was designed for the MetroWest Regional Transit Authority (MWRTA) to inform Metrowest residents about MWRTA’s transportation services and transportation routes, schedules and rates.
	OpenPages® - Corporate OpenPages is the leading provider of enterprise risk management solutions that optimize business performance. OpenPages empowers the world’s largest companies by unifying governance, risk and compliance across the enterprise and by incorporating risk management into their day-to-day business processes. This large, multi-language, search-centric corporate web site, includes a custom-build content management system, which gives this customer complete control over all content on the web site.
	eConnek - Ecommerce eConnek is a b-to-b ecommerce web site dedicated to distributing economically priced alternative electrical connector solutions for any industry worldwide. One of the key features of the site is an extensive cross-manufacturer OEM part search capability.
	ROAN Solutions - Information Technology Build from the ground up with local organic search engine optimization in mind, this promotional web site provides small-to-medium size businesses in the greater Boston area and eastern Massachusetts with the service information they need to make ROAN Solutions the company of choice for their IT outsourcing projects.
	Faithful Threads - Ecommerce Faithfulthreads.com is a b-to-c and b-to-b ecommerce web site operated by Faithful Threads, a Christian clothing company dedicated to spreading the Word of God. Faithful Threads offers only the highest quality clothing and accessories, which enable its customers to wear the cross of Christ and the Word of God. The web site includes a built-in fundraising management program, to support the Faithful Threads Fundraising effort that donates 30% of every sale to an individual church or Christian organization chosen by the customer.
	On Campus Creations - Ecommerce Art Market Place On Campus Creations is a unique student art market place where art students can exhibit and sell their artwork online. Through On Campus Creations students can also learn how to determine the market value of artwork, meet deadlines and turn artistic passion into a profitable business. In addition, On Campus Creations aims to promote collegiate art programs and scholarships through a unique donation program that not only benefits the artist, the school and the collector involved in each individual sale, but future art programs nationwide as well.
	We The Gentlemens Refinery - B-to-B and B-to-C e-Commerce The Gentlemens Refinery was created to fulfill a purpose: the reintroduction of pure and natural shaving products. Time and care was spent researching and developing a comprehensive personal care line that spans from pre-shave to after-shave as well as facial care. Now this full line of pre- to after-shave products is available for sale online through Gentlemens Refinery's ecommerce web site.
	MyBestMortgage.com - Mortgages My Best Mortgage utilizes 18 years of experience as a certified mortgage lender, combined with 8 years as an online mortgage site, to find consumers with the right mortgage while providing the highest level of customer service. One of the main design goals for this mortgage web site was maximizing findability, which means allowing visitors to quickly find the information they are looking for. MyBestMortgage.com has met that goal. Whether you are looking for the best mortgage rates, mortgage advice and tips or are ready to submit a mortgage application, MyBestMortgage.com can assist you making the right choice.
	Atlas Water Systems - Water Purification Systems and Services Built from the ground up with local search engine optimization in mind, this web site covers all aspects of water purification technology and services for commercial and residential clients and food services customers.
	Advanced Cosmetic Surgery Center - Plastic Surgery and Skincare Advanced Cosmetic Surgery provides a wealth of information on plastic surgery procedures and advanced skincare with plenty of before and after photographs. The entire web site features content management, which allows the site administrator to add and delete categories, subcategories and pages from the web site. The Advanced Cosmetic Surgery web site also includes a built-in skincare store where customers can order skincare products.