Mobile Web Site

Mobile use is one of the biggest challenges now facing many web sites. Even though Google Android-powered phones, the iPhone and other smartphones can render and display a “full” desktop web site, having a site that is formatted for the smaller screens and that can take advantage of the touch screen, image/video and geolocation functionality of mobile phones, can make mobile web browsing a more pleasant experience.

Mobile Strategy

Because designing web sites for mobile devices brings unique situations and challenges, our approach to mobile web design starts with the development of a strategic roadmap that considers all critical elements that may come into play: the customers' goals and objectives, information architecture, navigation, target platforms, audience and user performance.

Branding and Creative Design

Our mobile web designers and content writers work closely with our customers to develop highly prioritized and customer focused content. We then develop the screen layout and graphic design elements that optimally deliver and display the customers' brand and required functionality within the restrictive screen size of the mobile phone.

Information Architecture

The best mobile web site information architecture and navigation scheme comes from understanding the web site's purpose and how people are going to use it. We know that the typical mobile user does not want to perform tasks that involve heavy interaction or in-depth information perusal, so we focus the information architecture primarily on functionality and content that people want to access quickly in a mobile scenario. Once we have defined the customers' audience and what they want from a mobile web site, we are able to create a clear path for information design and navigation.

To facilitate those users who want to access advanced features and/or expanded content that the mobile site doesn't support it is important to interlink the mobile web site to the “full” desktop version of the web site.

Mobile Web Site Development

Web design for mobile devices brings a unique set of challenges that mobile web designers must overcome to create a successful mobile web site. Our team of web and information designers, copywriters, software engineers and search engine optimization specialists work together to create mobile web sites that are useful, usable and professionally managed throughout the entire development process and product life cycle, from concept to launch to site management.

All mobile sites are built with clean, validated XHTML code and CSS to separate the presentation from the content, which ensures that mobile browsers are capable of properly displaying the web site and gives visitors a pleasant experience with no unnecessary difficulties. Other important mobile site development aspects that are taken into consideration are: detecting incoming device types, mobile-specific domain names and compatibility with Webkit and HTML5.

Our in-house development team has extensive experience in the design and development of advanced technology web sites, including mobile sites and mobile applications, using Flash, ColdFusion MX, Ajax, PHP, Java and relational databases.

Mobile SEO

All our mobile web sites are built with mobile organic search optimization (Mobile SEO) in mind. As with traditional organic search engine optimization, site architecture, coding and content optimization, Web server configuration and domain name issues play an important roll in the indexing and ranking of mobile site content in the mobile search results of the major search engines.

Although traditional on-site SEO best practices are also valid for “mobile SEO”, there are a few specific addition steps to take to make a mobile site search engine-ready:

It is crucial to have W3C compliant XHTML code that also complies with the basic accessibility standards
It is advised to use the same URL for the mobile site as for “full” desktop version and place the mobile site in a sub-directory or on a sub-domain (e.g. the m.examplesite.com or mobile.examplesite.com naming convention)

Mobile Web Site Delivery

To validate design decisions, identify user performance, usability and rendering problems early on, Advanced Media Productions performs a wide range of internal user tests on the mobile sites we build. From user testing with emulators to check layout and rendering to testing on the actual target phones, we can provide concrete evidence on whether the design implementation, content rendering, functionality and navigation scheme works according to specifications and expectations.

Advanced Media Productions on Facebook

Benefits of a Mobile Web Site

Allows businesses to effectively communicate with their customers through mobile phones
Boosts the user experience and performance of web users who communicate with web sites through their mobile phones
Optimally delivers and displays a brand, message and call-to-action on mobile phones
Effectively delivers the specific content and the features that mobile users want to access quickly from their mobile phones

Why Build a Mobile-optimized Site?

One of the common myths about mobile web design is the concept of using one site for desktop and mobile by simply style it differently depending on the mobile device the visitor is using. This is not an optimal solution for the following reasons:

People who are browsing the Web on a mobile phone have different needs and requirements then users visiting a site from the desktop computer. Sites designed specifically for mobile phones utilize the small screen to the fullest extent, have compact and highly focused content and a higher level of user performance then when using full sites or the same sites that desktop users see
Web sites that are specifically developed and optimized for mobile phones use less bandwidth, which is necessary, because the mobile connectivity is not always optimal