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Seminar: Lead Generation Seminar: Back to Basics - Online Lead Generation and Management

128 Business Expo 2011
Louise Rijk, VP Marketing and Sales, Advanced Media Productions
When: Friday, September 30, 2011, 12:30 PM - 1:30 PM
Where: Westin Waltham-Boston Hotel, 70 Third Avenue, Waltham, MA

The realities of the current economic environment have made lead generation the number one priority for small-to-medium size businesses. It is therefore, no surprise that marketers, businesses and organization are turning to marketing channels, that have the potential to generate the highest volume of quality leads at the lowest cost.

Recent research has indicated that for most companies, based on the quantity and quality of leads generated, email is still the best online lead generation channel, followed by search marketing, webinars, social media marketing and display advertising.

Lead Generation Channels
The proven effectiveness of online channels like organic search engine optimization, email marketing with integrated social media and search advertising, coupled with visitor-to-lead conversion on the website and landing page, make these channels a must in the mix of an online lead generation campaign.

Monitoring, Measuring and Re-optimization
When devoting a large portion of their marketing dollars to online lead generation, marketers, businesses and organizations must have an effective way to formally monitor, measure and analyze their metrics to determine what works, what does not work and what can be done to improve visitor-to-lead conversion rates.

What You Will Learn
This seminar will primarily focus on how the most effective online marketing channels can be used by marketers, businesses and organizations to generate sales leads from businesses and consumers. In addition, it will provide insight in tracking lead sources and lead management.

Specific online marketing channels that will be covered are:

  • Organic Search Engine Optimization with Integration Social Media Channels
  • Email Marketing
  • Search Advertising
  • Display Advertising
  • Desktop and Mobile Landing Page Development, Testing and Optimization
  • Monitoring, Measuring and Re-optimization
  • Lead Management


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