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| Internet Marketing and e-Business Review® |
May 8, 2008 - Pay-Per-Click Advertising: Optimizing the Quality Score for Higher Rankings and Lower Click Cost |
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April 24, 2008 - Email Marketing : Developing An Effective Email Marketing Campaign Strategy - Part 2 |
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April 2, 2008 - Email Marketing: Developing An Effective Email Marketing Campaign Strategy |
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March 3, 2008 - Video Search Optimization: Optimizing Video for Search and Social Networking |
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January 29, 2008 - Keyword-based Contextual Advertising: A Second Look at the Google Adwords Content Network |
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January 10, 2008 - Online Media Planning and Buying: Vertical Ad Networks |
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November 27, 2007 - Online Media Planning and Buying: 7 Tips for Buying Display Advertising at Publisher Sites and Ad Networks |
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November 6, 2007 - Image Search Optimization: Image Search Optimization for Photo-sharing Web Sites |
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October 25, 2007 - Online Video Advertising: Local Video Ads: New Advertising Opportunities for Small Businesses and Ad Agencies |
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September 28, 2007 - Image Search Optimization: An Underutilized Opportunity For Free Web Site Traffic |
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September 10, 2007 - Interactive Marketing: Web Widgets - Engaging Audiences, Building Brand Awareness and Driving Web Site Traffic |
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August 8, 2007 - Print Advertising: Google Expands AdWords to Newspaper Print Advertising |
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July 12, 2007 - Social Media PR: Engaging Your Readers and Extending Your Reach |
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May 2, 2007 - Interactive Marketing: Google Audio Ads: Expanding The Reach of Local Online Advertising |
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April 18, 2007 - Interactive Marketing: Social Media Optimization (SMO) |
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March 26, 2007 - Interactive Marketing: Social Media Marketing (SMM) |
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March 6, 2007 - Interactive Marketing: Word of Mouth Marketing (WOMM) |
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February 5, 2007 - Interactive Marketing: The New World of Internet Marketing - WOMM, SMM and SMO |
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December 27, 2006 - Local Online Advertising: Local PPC Campaign Optimization |
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November 3, 2006 - Email Marketing: The New World of Email Marketing |
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October 18, 2006 - Search Engine Marketing: Maximizing PPC Campaign Budgets |
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September 19, 2006 - Local Online Advertising: Yahoo! Local Business Listings and Sponsored Text Ads |
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September 5, 2006 - Local Online Advertising: Google Maps and Google Coupons |
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August 15, 2006 - Search Engine Marketing: Behavioral Search Retargeting - Courting Prospects Who Did Not Buy |
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August 1, 2006 - Search Engine Marketing: PPC Search Campaigns for SMB’s - Do-It-Your-Self or Outsource? |
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July 17, 2006 - Search Engine Marketing: “Hybrid” Landing Pages for SEO and PPC |
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June 27, 2006 - Pay Per Click Advertising: Advanced Targeting with Dayparting |
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June 1, 2006 - Pay-Per-Click Advertising Budgets: You Get What You Pay For |
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April 12, 2006 - Search Engine Optimization: High Rankings with Vertical Search |
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March 15, 2006 - RSS Marketing: Moving From Frontier into Mainstream |
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March 1, 2006 - Ecommerce Web Site Product Entry: How to Get High Search Engine Rankings and Increase Conversion Rates - Part II |
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February 14, 2006 - Ecommerce Web Site Product Entry: How to Get High Search Engine Rankings and Increase Conversion Rates - Part I |
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February 1, 2006 - Fixed Placement Advertising: Beyond Search Engine Marketing |
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December 7, 2005 - Building Your Brand Online: 5 Ways to Build Your Brand Through PPC Advertising |
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November 7, 2005 - Making Banner Ads Work for You: 8 Strategies for Success |
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October 15, 2005 - Getting More Bang for Your PPC Buck: Writing PPC Ads That Save Money and Get Results |
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October 1, 2005 - E-mail Marketing in the Age of Spam: How Improvements to 5 Key Areas Can Increase Your Response Rates | |
August 15, 2005 - Making Your Web Site Design Search Engine Friendly: Five Things You Need to Address | |
June 15, 2005 - Web Site Conversion - The Key to Maximizing Web Site Profits: Web Site Conversion Services Offer Double-Digit Conversion Rate Improvements | |
May 16, 2005 - Getting More Bang For Your Marketing Buck: Integrating Online and Offline Marketing Efforts - Part 2 | |
May 2, 2005 - Getting More Bang For Your Marketing Buck: Integrating Online and Offline Marketing Efforts - Part 1 | |
April 15, 2005 - Search Engine Marketing & Email Marketing: The Dynamic Duo That Helps You Meet Your Acquisition and Retention Goals | |
April 1, 2005 - Local Internet Marketing Aggregators: A New Breed of Local Internet Marketing Services |
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November 2003 |
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| - Shopping Search Engines: New Opportunities For Consumers And Merchants | |
| - The Internet Ad Revenue Report: Keyword Search Emerges As Dominant Online Ad Format - Advertising.com Research: Online Sales Conversion Takes Time - Inktomi Serving Primary Search Results?: MSN Drops Looksmart - Email Marketing: US Consumers Still Respond To Opt-In Email - New Search Partnerships: MSN signs with Overture, AOL with Google |
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September 2003 |
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| - Search Engine Marketing: Selecting Keywords For PPC Campaigns | |
| - Arial Software And DoubleClick: Email Marketers Undaunted By Spam Concerns - Assurance Services Study: ISPs Block 17 Percent Of Legitimate Email - New Tools For Campaign Management: Overture Launches New Features For DirectTraffic Center - Improved User Interface And More Ad Units: New Features For AdWords and AdSense - 28 Percent Increase Over Q2 2002 Sales: Online Sales On The Rise - Limited Testing In Australia, Brazil And US: Yahoo Trails Inktomi Search Technology - MSN Search Tests New Search Results Page Layout: LookSmart Doubts MSN Search Renewal |
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August 2003 |
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| - Making Email Marketing Work: Building An In-house Opt-in Email List | |
| - Paid Placement Search Listings: Choosing Between Overture and Google - Pre-empting The Rise Of Google: Yahoo Set To Buy Overture For $1.63 Billion - Nine-month Content Ad Deal: Sprinks signs MSNBC.com - After Three Years Of Decline: Online Advertising On The Rise Again - Search Engine News: Overture and LookSmart Sign New Paid Search Deals - Search Engine Financials: Higher Profits For Yahoo And Ask Jeeves, Overture Expenses Double |
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July 2003 |
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| - Homegrown Crawler For MSN Search: Microsoft Launches Prototype Search Engine | |
| - Genex/Synovate Customer Experience Survey: 65% of US Internet Users Won't Buy From a Poorly Designed Web Site - Slower Growth In Use Of E-mail Marketing: Small Businesses Are Quickly Adopting Search Engine Marketing - Online Publishers Association Study: Content Quality Impacts Effectiveness Of Web Site Advertising - Penn State Study: Web Surfers Impatient With Search Engines - Content Match: Overture Targets Google With Contextual Ad Program - For Low-Trafficked Web Sites: Google Launches AdSense Content-based Advertising Program - Keywords On eBay: eBay Launches Pay-Per-Click Advertising Program For Sellers - Search Engine News: Google Paid Ads On MapQuest, Espotting-FindWhat Merger, LookSmart Upgrades LookListings |
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June 2003 |
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| - Email Marketing: Selecting An Email Broadcast Service | |
| - Jupiter Retail Consumer Survey Report: Free Shipping Drives Online Purchases - Advertising.com Study: Pop-up Ads Are Here To Stay - Shifting Corporate Customers To Other Carriers: Level 3 Communications, Sprint and Bargain Hosts Exit Hosting Business - Jupiter Research Study: Search Engine Optimization Is Still Hottest Online Marketing Activity - Search Engine News: Northern Light Reappears, Ad Deals For Sprinks and Lycos Europe |
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May 28, 2003 |
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| - Affiliate Marketing Revisited: Does Affiliate Marketing Deserve A Second Chance? | |
| - comScore Networks Study: Overture Sponsored Links More Profitable Than Google AdWords Referrals - OneStat.com Study: How Many Keyword Do Web Search Users Use? - Sales Will Top To $90 Billion In 2005: No End To Growth Of B-to-C E-Commerce Sales - Yankee Group: Search Engine Consolidation Is Nearing End - Paid Inclusion And Contextual Advertising Products Within 90 Days: Overture Announces Timeline For New Product Offerings - Search Engine News: Google Signs Ask Jeeves UK, LookSmart Cuts Earnings Projections |
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May 2003 |
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| - For Search Providers, Internet Marketers and Industry Analysts: ComScore Launches System For Accurately Tracking Consumer Search Behavior | |
| - MarketingSherpa Report: Contextual Sponsored Ads Produce Lower Click Rates - Overture Profits Down, Sales Up: Is Google Stealing Overture's Business? - Domain Name Owners To Supply Full Contact Details: Icann Changes Put Domain Names At Risk - e-tailing Group Survey: 43 Percent Of Online Merchants Don't Know Shopping Cart Abandonment Rate - Forrester Research Survey: Consumers Are Downloading More Grocery Coupons - Now 28 Percent Of All Ads Served: Rich Media Ads Grow In Popularity - Industry Survey Feedback Supports Four Large Ad Sizes: IAB Announces Interactive Universal Ad Package - Revenues Up Due To Paid Search Business: Ask Jeeves and Yahoo Post Quarterly Profits |
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April 2003 |
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| - Customer Respect Group Survey: More Than One-Third Of Major Retailers Don't Respond To Web Site Inquiries | |
| - Reveries.com Survey: Adding Value, Not Price Cutting Best Strategy In Down Economy - Burst Media, Fastclick and Amazon.com: Google Secures Content Targeted Ad Deals - Unity Marketing Survey: Web #1 In Influencing Luxury Purchases - eMarketer Analysis: Free Shipping Most Effective Incentive To Boost Online Sales - Soundview Report: Microsoft Rumored To Develop Paid Search Platform - For Small Business LookListings: LookSmart Reduces Fees - Search Engine News: Paid Inclusion at InfoSpace; Mamma.com Serves Teoma Results |
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March 2003 |
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| - Serving Paid Placement Ads On Web Pages: Syndicated Contextual Advertising Takes Off | |
| - Major Online Retail Stores Fail Search Test: E-commerce Web Sites Neglect Online Searches - StatMarket Research: Search Engine Referrals Nearly Double Worldwide - Entry Into Algorithmic Search And Paid Inclusion: Overture Acquires AltaVista and FAST's Web Search Unit - January Nielsen/Netratings For Search Related Traffic : Google Remains Most Popular Search Destination - Search Engine News: Google Signs With Disney Sites, MSN With Inktomi |
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February 2003 |
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| - Alternatives To Expensive Pay-Per-Click Advertising: Overture Hikes Minimum Bid Price To Offset Lower Profits | |
| - Jupiter Research Survey: Overall Sales Tax Will Have Little Impact On Online Retailers - ForeSee Results Study: Consumers Using Shopping Search Engines Are Highly Satisfied - Packs More Overture Paid Listings On The Page: Yahoo Tests New Search Results Layout - More Focus On Paid Search: Yahoo Outlines Plans For Growth - More Space For Paid Links: MSN Launches Beta Test Site - New Deals With ESPN and AOL Europe: Overture Expands At Home And Abroad - Search Engine Financial News: Q4 Profits Up For LookSmart And Ask Jeeves, Down For Overture |
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January 2003 |
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| - Web Design and Usability: Good Visual Design Builds Web Site Credibility | |
| - Google Partnership Continues For Now: Yahoo Buys Inktomi For $235 Million - Jacob Nielsen Usability Announcement: The Top-10 Worst Web Design Mistakes of 2002 - Click-through Rates Are On The Rise: Pop-up Ads Wont Quit - Four Search Engines In One: HotBot Relaunched - Strategy Shifts To Search-Related Pay-Per-Click Ads: Ask Jeeves Bans Banners - Overture Signs With FreeServe UK; Ask Jeeves with InfoSpace: New Deals For Overture And Ask Jeeves |
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December 2002 |
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| - Over Dependence On Google Search: Small Businesses Need to Diversify Their Internet Marketing Strategy | |
| - New iProspect Study: 52 Percent Of Search Users Do Not Read Beyond Top-20 - List Management Still A Major Challenge: Email Broadcast Remains Effective Marketing Tool - Google Information For Webmasters: Google Releases Guidelines For Selecting SEO Services - New Shopping Search Tool: Google Launches Beta Version Of Froogle - Nielsen/Netratings: Google Leads In Search Engine-Related Traffic - Enhanced Search Performance : Inktomi Unveils "Web Search 9" |
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November 2002 |
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| - Search Engine Optimization: Building Links For Higher Rankings | |
| - Harris Interactive Study: Small Businesses Should Go Online For New Customers - New Multiple-Listing Service For Submission To Inktomi And FAST: Lycos Expands Paid Inclusion Service - Spending On Traditional Offline Ad Campaigns And Ad Banners Down: Creative Agencies Favor Innovative Online Campaigns - Number Of Online Shoppers Doubled In 4 Years: AOL Survey Predicts Good Holiday Shopping Online - New User Interface And Functional Enhancements: AltaVista Launches Revamped Web Site - Sells Enterprise Search Business to Verity: Inktomi Back To Basics |
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October 2002 |
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| - 75 Percent Of Consumers Purchase After They Clickthrough: Email Promotions Drive Online and Offline Sales | |
| - Blending Yahoo Directory And Google Search Results: Yahoo Extends Partnership With Google - Search Engine News: Yahoo, Overture Reporting Profitability And Ask Jeeves, LookSmart Narrow Losses - E-commerce Web Site Design: Building User-Friendly, Secure And Reliable Retail Sites - Alternative To High Priced Postal Mail : Offline Direct Marketers Increasingly Turn To Email Marketing - Holiday Shopping Season: Online Merchants Should Start Holiday Push Early - Gartner G2 Study: Internet and E-mail Reduce Use Of Traditional Media |
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September 2002 |
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| - Many Opportunities For Small Niche Players: Starting An E-business In Difficult Economic Times | |
| - Email Marketing: Building An In-house Email List Through Email Capture - Study By Nielsen/NetRatings, Washington Post and MORI Research: Internet Now Preferred Advertising Medium for Reaching Decision Makers - Now Includes Google Results: Infospace Launches Redesigned MetaCrawler - Now Includes Pay-Per-Click Directory Listings: LookSmart Extends Agreements with MSN Search and AltaVista - Available on AllTheWeb, InfoSpace, Lycos, T-Online and Tiscali: Fast Unveils Macromedia Flash Searching - May Continue Partnership With Google: Yahoo Displays Directory Titles And Descriptions Within Google Results |
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August 26, 2002 |
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| - Search Engine Marketing Boosts Online Revenues: How To Turn An Inactive Web Site Into A Revenue Generator | |
| - Email Marketing: Most US Email Marketers Do Not Measure Campaign Effectiveness - Email Marketing : Online Retailers Are Reporting High ROI On Campaigns - Low Cost Alternative To Overture Listings: Terra Lycos Announces New Paid Placement Program - Online Publishers Association Study: US Internet Users More Willing To Pay For Online Content - University of Michigan Study: Google Most Popular Search Engine |
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August 5, 2002 |
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| - How Valuable Is Pay-Per-Click?: Strategies For An Integrated Search Engine Marketing Campaign | |
| - Renting Or Building An E-mail List: Finding The Perfect E-mail List More Often Sought Than Gained - One Out of Four Users Performs Search Queries Daily: Search Engine Indispensable Utility for US Internet Users - Three Year Agreement To Provide Paid Listings: Google In, Overture Out At Ask Jeeves - No Need to Activate Small Business Listings: LookSmart Extends 100 Free Clicks a Month Offer - In Response To FTC Advisory For Search Engines: FAST/AllTheWeb Clarifies Location And Content Of Search Results - AOL and iWon Implement Google Search Results: Search Engine and Directory News |
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July 9, 2002 |
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| - Stanford University Study: Web Site Credibility Is In The Details | |
| - FTC Encourages Disclosure of Paid Links: Web Search Engines Shift Ad Approach - Trend Towards More Customer-Focused Web Sites: Investment in Web Development Top-Priority For Many Businesses - Dynamic Logic Study: Rich Media Ads Have Higher Brand Impact Than Standard Online Ads - Inktomi Out at Freeserve UK: FAST Selected By Largest ISP in the U.K. for Search Services |
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June 15, 2002 |
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| - Search Engine Marketing Strategy: Alternatives To LookSmart Pay-Per-Click Program | |
| - Web Site Design and Usability: Most Web Sites Do Not Meet User Expectations - Nielson Norman Group Study: Usability Most E-Commerce Web Sites 'Mediocre' - Boston Consulting Group Study: More Than Half Of Online Retailers Profitable in 2001 - Due To New Pricing Model: LookSmart Faces Class-Action Lawsuit - New 12-month Agreement: AltaVista Taps Overture To Deliver Paid Listings |
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May 28, 2002 -- Update |
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- Taylor Nelson Sofres Interactive Solutions Study: Word of Mouth Most Important For Attracting Regular Web Site Visitors - RFQs For Services Grew 180 Percent In Last 14 Months: Local Services Increasingly Found On The Web - StatMarket and OneStat.com Statistics: Google Is Challenging Yahoo As #1 Search Traffic Referral Site - Google, MSN and Yahoo Experiencing Strongest Growth: Web Search Services More Popular Than Ever - Google/Time Wanner Deal Is Taking Effect: Netscape Search Now Powered By Google - IAB Internet Ad Revenue Report: Internet Advertising Revenues Down 7.5 Percent In Q4, 2001 |
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May 8, 2002 |
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| - Web Design: A Brochure Web Site May Be All a Small Business Needs | |
| - Overture Wins at Yahoo, Inktomi and Overture Ousted at AOL: Search Engine Technology Companies Battle For Contracts at Yahoo and AOL - Pay-Per-Click Search Engines: Detecting Fraudulent Click-Throughs - BizRate B-to-C E-commerce Outlook: Consumers Are Shifting From Offline to Online at an Accelerating Phase - Newspaper Advertising Study: Newspaper Advertisers Most Likely to Advertise on Newspaper Web Sites |
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April 17, 2002 |
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| - When Competing Against Large Online Merchants: Small Businesses Must Use Smarts, Not Riches | |
| - Direct Marketing Association Survey: 50% of Direct Marketing Firms Make Money from Web Site - LookListings for Small Business: LookSmart Debuts Pay-Per-Click Inclusion Program - Direct Marketing Association Survey: Email Marketing Proves To Be Most Successful Customer Retention Tool - Pay-Per-Click Search Engine Technology: Overture Sues Google Over Patent Infringement - Google Remains Most Popular: Search Engines Main Traffic Channel in France |
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March 25, 2002 -- Update |
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- Email Savings Threaten $200 Billion Direct Marketing Industry: Direct Marketers Increasingly Prefer Email Marketing - Yankee Group Small Business Survey: Internet Access and Email More Important Than Phone - WorldPay Survey: Online Shoppers Prefer Search Engines Over Ads - KANA Study: Personalization and Proactive Customer Service Key to Customer Satisfaction - Terminates Free POP3 Email Accounts: Yahoo Launches Fee-based POP3 Email Service - Will Integrate Wisenut Into Looksmart Directory: Looksmart Acquires Wisenut Search Technology |
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March 4, 2002 |
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| - E-commerce Web Site Design: Usability First, Flashy Design Second | |
| - Results from Overture and Google AdWords: MSN and Google Are Adding Pay-Per-Click Listings - Free Submission Continues at Lycos: Ask Jeeves and Lycos Launching Paid URL Submission Programs - Unless They Map Out Online Strategy: Small Online Stores in Trouble - Highest Priority Among IT Investments: Businesses Spend $500,000 Or More on CRM - Search Engine Are Still Important: More Web User Find Web Sites Through Direct Navigation |
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February 12, 2002 |
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| - Search Engine Strategy: Why Editorial Style Listings Still Matter | |
| - ComputerWorld Research: Calculating Web Site Payoff - Buy 2 Million Users a Month: Internet Continues to Grow - Blue Martini Software Poll: Retailers Plan to Invest in CRM in 2002 - Google Provides Ad Distribution: AOL and Earthlink Switching Search Technology Providers |
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January 31, 2002 -- Update |
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- AMR Research Study: Integration Key To Effective E-mail Marketing - International Pay-Per-Click Search Engines: Low Cost Entry Into European Markets - Trends in Email and Web Marketing: Customer and Brand Loyalty Building Primary Goal of Web Site Implementation - Inspite of Recession: Online Retail Sales Up By 12 Percent |
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January 16, 2002 |
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| - Lack of Shipping Cost Calculation Standards: Online Consumers Continue to Bail Out of Online Transactions | |
| - Jupiter Media Metrix Survey: Customer Service Still A Struggle For Many Online Merchants - Focus Exclusively on Enterprise Customers: Northern Light Discontinues Free Search Site - Yahoo, MSN and Google: Search Engines Launching New Money-making Ventures - Lewis, Mobillio & Associates Study: Internet "Must Have" for Small Businesses in 2002 - Using SnapNames Parallel Registry Technology: VeriSign Announces Waiting List Service for Expired Domain Names |
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December 20, 2001 -- Update |
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- FTC to Direct Marketers: Business Must Keep Privacy Promises - FT, New York Times, Chicago Tribune: Search Engines in the News - A New and Steady Stream of Visitors Expected: AOL Time Warner Revives Netscape Search - Replaces Excite Search Technology: Infospace Buys all Assets of Excite and Continues Operation - DoubleClick Study: Consumers Shift Purchases from Catalogs to Web - Shop.org/BCG Study: Acquisition and Retention Cost Declined in 2001 - Yankee Group Survey: Web-based Architecture Becoming Business Application Standard |
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December 6, 2001 |
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| - CRM for Small Business: Beyond Search Engines and E-mail Marketing | |
| - Search Engines and Directories: Looksmart Launches Paid Listings Program Aimed at Small Businesses - Harris Interactive Study: Consumers Value Privacy Policies: Seek Shorter, Easier to Read Notices - Through Presence/Instant Messaging Integration: e-Tailers Can Lower Shopping Cart Abandonment Rates by 20% - Boston Consulting Group Study: Online Advertising and Conversion Rates on the Rise |
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November 19, 2001 -- Update |
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- High response rates, low production and delivery cost: E-Mail Marketing gains acceptance at Fortune 1000 companies - Revenue from web sites grow 23 percent: Internet has become lifeline for small businesses - Expires November 2003: Senate extends Internet tax ban - Doubleclick 2001 Consumer Study : 88% of consumers have made purchases as a result of permission-based email - Starting November 15, 2001: Yahoo adopts paid search listings from Overture - October Nielsen/NetRatings: AOL remains in top spot with 66.6 million unique visitors |
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November 5, 2001 |
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| - Times Are Good Online: Venturing Online to Avoid Economic Slowdown | |
| - By 2005: B2B Will Account for 86 Percent of Global Online Sales - After Anthrax Scare: Online Merchants Are Reviewing Shipping Operations - HTML E-mail Preferred Format: E-mail Marketers Kick-off Holiday Campaigns In November - Internet Tax Moratorium Expires: Fear That States May Impose E-Taxes - Search Engines: MSN Search claims #1 Search Engine Spot |
October 2001 |
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- B2C E-Commerce: Businesses Can Offset Declining Revenues By Strenghtening Online Sales Efforts - E-Commerce: Fast Loading Web Pages More Important Than Fancy Rich Media Enhancements - E-Commerce: Many Small Businesses Confused About Online Sales Tax - Internet Marketing: The True Cost Of Online Banner Advertising And Opt-In E-Mail Marketing - Internet: Second Chance For The Perfect Domain Name - Search Engines: Yahoo And Sprinks Are Raising Fees - Web Site Hosting: Outsourcing Of High Traffic Web Site Hosting Saves Millions |
August 2001 |
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- CRM: Integration Of CRM Solution Within Existing Technology Proves To Be Most Important Decision-Making Factor - E-Business: 2.5 Million Small Businesses Have Web Sites, Few Are Actualy Selling Online - E-Business: US Manufaturers Are Adopting E-Business At Rapid Pace - E-Commerce: B2B E-Commerce Continues To Drive New Economy - Search Engine Marketing: Pay-For-Position Search Engines Are Reporting Profits - Search Engine Marketing: Search Engines Are Finally Getting Recognition As Mature Advertising Tool - Web Development: Web Sites With Technical Sophistication Succeed |
July 2001 |
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- B-To-C E-Commerce: Merchants Are Flip-Flopping On Free Shipping - CRM: 74 Percent Of Companies Admit Increase In CRM Spending In 2001 - E-Commerce: Dot.Coms: - Cut Operations, Not Marketing Costs - E-Commerce: Customer Behavior Continues To Mystify Many Businesses - E-Commerce: Online Revenues Will Climb To 40 Percent Of Total In 2001 - Internet Marketing: Online Marketing Is Gaining Momentum - Search Engine Tip: How To Rank Well On The Search Engine Result Page At Yahoo - Search Engines: Fastsearch And Altavista Launch Paid Inclusion Program - Search Engines: Nbci Shuts Down Directory Listing |
June 2001 |
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- B-to-C Ecommerce: Customer Acquisition Cost Down for Online Merchants - B-to-C Ecommerce: Sluggish Web Site Performance is Costing Retailers Billions in Lost Revenue - B-to-C Ecommerce: Very Modest Consumer Concern for Online Security and Privacy - B-to-C Ecommerce: Web Merchants Ignore Online Gift Buyers - E-Commerce: Top-10 Competetive Strategies for Web Merchants - Internet Marketing: 42% of Small Businesses Will Use E-mail for Marketing by 2005 - Internet Marketing: Top-5 B-to-B Internet Marketing Tactics - Web Design: Good Design Strategy Can Boost Repeat Buys - Web Design: Web Browsing Stimulates Impulse Buys |
April 2001 |
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- B-to-B E-Commerce: Despite Technology Spending Cuts Many Companies Remain Commited to E-Business - E-Commerce: Despite Slowing Economy Online Sales are Stronger than Ever - E-Commerce: Medium-Size E-Businesses Profitable Despite Dot-Com Gloom and Doom - E-Commerce: Nine Ways to Save E-Business Initiatives in a Down Economy - E-Mail Marketing: How Much is Enough? - Internet Marketing: E-Newsletters Deliver Web Site Traffic, But Not Revenue - Search Engines: Are Search Engines Still Turning Web Surfers Into Online Consumers? - Search Engines: Excite and AltaVista Launch Paid Placement Programs |
March 2001 |
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- B-To-C E-commerce: Despite negative press online retailing keeps growing. - B-To-C E-commerce: Online consumers more comfortable with sharing credit card information. - B-To-C E-commerce: Product search function popular among online shoppers. - CRM: Sales history and customer service requests most often gathered through CRM systems. - CRM: Why CRM investments makes sense during economic downturn. - Search Engines: Keyword startegies for pay-for-position search engines. - Search Engines: Top-3 search engines for consumer and business traffic. - Web Services: Web Site Services In High Demand Through 2004 |
February 2001 |
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- B-To-C E-commerce: As online spending grows, customers are leaving their carts behind. - B-To-C E-commerce: Online retail continues to entice consumers. - B-To-C E-commerce: Online retailers must turn to drop shippers to offset loses on shipping and handling. - E-commerce: Avoiding the channel conflict with channel collaboration software. - Internet Marketing: Direct hit joins goto.com network. - Internet Marketing: DoubleClick predicts 30 percent market share for e-mail marketing. - Internet Marketing: Exclusive survey - 91 percent of women like opt-in email newsletters. - Internet Marketing: Looksmart introduces deep categorization. - Internet Marketing: Sponsored links in search engine. - Internet Marketing: Yahoo gets paid listings. |
January 2001 |
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- B-To-B E-commerce: Surprisingly low penatration of e-commerce procurement in fortune 500. - E-commerce online customer service key to consumer loyalty - E-commerce: Customer loyalty, the next frontier in e-business. - E-commerce: Online privacy - Most visitors don't care. - Internet Marketing: E-mail newsletters - Effective direct marketing with high click-through rates. - Internet Marketing: Small Businesses are using online promotions to compete against big business - Search Engine Tip: High ROI on goto.com paid position links - Web Hosting: Why do it yourself? |
December 2000 |
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- B-to-C E-Commerce: E-Commerce Becomes More Personal with Web-Based Customer Interaction Applications - Internet Marketing: B-toC companies are ignoring traditional marketing principles - Internet Marketing: Low-cost and High Accountability Drives Retailers to Invest in Online Marketing Over Traditional Media - Internet Marketing: Online Advertising on a Small Budget - Internet Marketing: Online Gift Buyers Want Small Gifts Delivered On Time - Internet Marketing: Online Retailers Buying Fewer Offline Ads - Search Engine Tip: Zeal.com: A Backdoor for Free Submission to Looksmart? - Search Engines: NBCi and Go.com Launch Paid Submission Service - Web Site Design: Small Businesses Inch Up to the Web |
November 2000 |
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- B-to-B E-commerce: Companies with B-to-B Ventures Should Look Beyond Transactions - B-to-B E-commerce: Despite Shakeout Research Firms Remain Optimistic About Prospects of B-to-B Exchanges - B-to-B E-commerce: More Than 93% of B-to-B E-commerce is Presently Transacted Through Private Exchanges - B-to-C E-commerce: 75 Percent of Online Buyers Bailout Before Purchase - B-to-C E-commerce: FTC Warns E-retailers About Shipping Claims - CRM: Small Companies Not to Miss Out on Web CRM Trend - Internet Marketing: Online are Using Printed Catalog to Increase Site Traffic - Search Engines: Trends in Search Engine Optimization - Paid Placement and Paid Inclusion - Web Development: Annual Worldwide Spending on Web Development Tops $22 billion in 2000 |
October 2000 |
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- B-to-B E-Commerce: 10 Things Every Business Leader Needs to Know About B-to-B - B-to-C E-Commerce: Sites Scramble to Add Customer-Oriented Features Before the Holiday Buying Rush - B-to-C E-Commerce: Web-Influenced Offline Sales in US $378 Billion in 2005 - Internet Marketing: Advertisers Remain Bullish About Direct E-Mail Advertising - Internet Marketing: Tips for Carrying Out E-Direct Marketing - Internet Marketing: Tips for Implementing and Managing an Affiliate Marketing Program - Web Site Design: College Crowd Prefers Professionally Designed Web Sites - Web Site Design: Online Retailers Must Integrate Advanced Web Technologies to Remail Competitive |
September 2000 |
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- B-to-B E-Commerce: Ten Imperatives for E-Business Success - CRM: Using E-CRM Systems to Increase Revenue, Brand Awareness and Product Loyalty - Search Engine Optimization: Link Building Strategies for Higher Link Popularity - Search Engines: Taking Advantae of GOTO Results Listed On Other Sites |
August 2000 |
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- B-to-C E-Commerce: Free E-Commerce Web Site hosting Lacks Customization and Integration - B-to-C E-Commerce: Mobile E-Commerce to Reach 74 Million Wireless users by 2004 - E-Commerce: Multilingual Web Sites Are a Must for Global Companies - E-Commerce: Top E-Commerce Integrators Show Weak Performance in Various Service Areas - Search Engines: Adapting your site for high ranking with theme search engines - Search Engines: Inktomi Offers Paid Quick Inclusion Service |
July 2000 |
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- B-to-B E-Commerce: Businesses Must Invest Now To Take Advantage of B-to-B E-Commerce in the Future - E-Commerce: New Internet Payment System Vendors Hope to Cash In - Internet Marketing: Online Promotional Spending by Businesses Will Reach $4.2 Billion This Year - Internet Marketing: Opt-in E-Mail Channel of Choice for Internet Consumers - Search Engine Tip: Multiple Listings in Yahoo for E-Commerce Sites Targeting Business and Consumers - Web Design: Beyond Web Presence: Building Web Sites that Sell |
June 2000 |
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- B-to-B E-Commerce: Internet Technologies Drive Rapid Change for Small Businesses - B-to-C E-Commerce: User-Friendly Sites Help Close More Online Sales - E-Commerce: 47 Percent of Online Buyers Research Online and Order via Phone - Internet Marketing: Frequent Users Mostly Use Search Engines to Find Information - Internet Marketing: Online Shopper Demographics - Internet Marketing: The Value of Online Word of Mouth - Search Engine Tip: The Limits of 67 Character Domain Names with Keywords |
May 2000 |
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- E-Commerce: Handheld devices will bring innovative shopping solutions - E-Commerce: E-marketplaces, another market shakeout? - E-Commerce: Personalized pricing may restore profit margins for online merchants - Internet Marketing: E-mail marketing on the rise - Internet Marketing: Incentive programs not key to boosting customer loyalty - Search Engines: Looksmart and Direct Hit are charging for commercial listings - Web Development: Use of small business e-commerce web sites will grow 30 percent in 2000 |
April 2000 |
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- E-Commerce: E-Marketing tips from Cisco, the most internet enabled company in the world - E-Commerce: Most dot com retailers will be out of business by 2001 - E-Commerce: US largest companies off to a slow start with B-to-B e-commerce - Internet Marketing: Reciprocal marketing: Bypassing conventional on-line advertising media - Wireless internet access: Can you afford to wait? |
March 2000 |
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- E-Commerce: Online retail sales will double to $109 billion this year - Search Engine Tip: International Search Engines Listings - Search Engines: AltaVista tougher on Spammers - Search Engines: MSN adds paid listings - Streaming Media Ads: A new way of online advertising - Web Development: Small Businesses need "Virtual Web Partners" |
February 2000 |
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- E-Commerce: Free shipping is here to stay - E-Commerce: Internet shoppers pleased with on-line shopping experience during the last holiday season - Internet Marketing: Affiliate marketing programs - Internet Marketing: Free E-Greeting card services lure web traffic - Search Engine Tip: Express directory submission services: Are they worth the investment? - Web Site Hosting: Free Web Hosting - Getting what you don't pay for |
January 2000 |
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- E-Commerce: Price not key driver in purchase decisions - Internet Marketing: Banner advertising and email promotions more effective than traditional media in luring web shoppers - Internet Marketing: Full banner ads most popular - Internet Marketing: Local On-line advertising on the rise - Internet Marketing: On-line shoppers can be wooed with incentive and loyalty programs - Search Engines: Directories and Search engines first stop for on-line consumers - Search Engines: New long domain names (67 characters) present unique opportunity for e-tailers and web site owners - Search Engines: Yahoo generates most web site traffic - Web Development: Small Business E-Commerce web sites don't come cheap |
December 1999 |
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- E-Commerce: 75% of on-line shoppers bail-out before buying - E-Commerce: Top on-line merchants fall short in e-marketing - E-Commerce: US small business generates 30% of revenue on-line by 2000 - Internet Marketing: 35 percent of web users are clicking their way to savings - Search Engine Tip: Getting multiple listings in Open Directory and LookSmart - Web Site Development: Small-business web sites on the rise - Whatever happened to Internet faxing? |
November 1999 |
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- B-to-B E-Commerce: 35% of business-to-business retailers use streaming multimedia on
their web sites - E-Commerce: Five U.S. cities reach 50% Internet penetration mark among adults - Internet Marketing: Advertisers moving beyond banner ads - Internet Marketing: Online auctions popular as Internet marketing tool for small businesses - Internet Marketing: Successful Internet marketing on a small budget - Search Engine Tip: Getting listed with top-10 rankings in human-compiled directories - Search Engines: Search engine positioning again most popular promotional tool - Search Engines: Search engine positioning tip |
October 1999 |
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- E-commerce: 65 percent of companies do not have e-commerce strategy - Internet Marketing: amazon.com and priceline.com leading US Internet brands - Internet Marketing: Banner ads an effective tool for brand building? - Internet Marketing: don't count out the traditional media yet - Internet Marketing: Web site traffic: Small is beautiful - Search engine submission tip: Higher relevancy with hyphenated domain names - Web Hosting: ASP's could change everything |
September 1999 |
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- E-Commerce: Merchants are losing $73 million a month due to slow site performance - E-Commerce: On-line fraud less frequent than off-line - Web Design: Want to collect user feedback from your web site?: Dont forget a confidentiality statement - Web Design - Content is still king: why do people return to their favorite web site - Web Hosting: Selecting a web site hosting service: which one is best for you? - Web Site Design: how to build a trustworthy environment |
August 1999 |
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- Internet Marketing: Combined brick-and-mortar and on-line stores are better off - Internet Marketing: HTML e-mail: multimedia commercials for the web - Internet Marketing: Many Interactive and Web design firms do not perform - Internet Marketing: More than half of all web surfers in US search for Real Estate - Internet Marketing: Web more popular than direct mail - Search Engines: Search engine link popularity: new life for link exchanges |
July 1999 |
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- Internet Marketing: Designing effective mini-web surveys - Internet Marketing: E-mail newsletters: Inexpensive internet marketing - Internet Marketing: What really works? |
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