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<h1>Online press release distribution</h1>
Online press release distribution to search engine news services such as Yahoo News, Google News and MSN News introduces a new level of search engine visibility and brand-awareness building. By submitting keyword optimized press releases through online newswire services company’s can dramatically increases the availability of their press releases to journalists and consumers who are searching on the web for information.<br><br>
The visibility of a press release will improve significantly when it is keyword optimized with relevant keywords in the right places and with optimum frequency. By writing and encoding press releases so that they are most attractive to the search engine ranking algorithms increase the chance that they appear in the top positions of the search results.<br><br>
Keyword optimized press releases can also be used for search reputation management
simply by displacing offending search listings about your company, brand or product
from the top-listings in the search engines with higher ranking keyword optimized
press releases.<br>
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Online monitoring reports are detailing the total number of views
of the press release from search engines, the number of media pick-ups, the number
of times the press release has been forwarded and the number of click-throughs
to the home page or product site.<br>
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<font color="#006666"><strong>Why Are Online Press Releases Important?</strong></font><br>
News search engines such as those from Google, Yahoo and MSN Search are rapidly becoming the first stop for news and information research. Press release optimization increases the likelihood that your company press release will appear in the top-positions of the search engine results at these web properties when searches are conducted for relevant phrases.<br><br>
<font color="#006666"><strong>Online Press Release Benefits</strong></font><br>
Press releases that are easily found and ranked by the search engines can significantly increase the size of the audience that sees the release. This translates in more traffic to the web site and increased brand-awareness in the marketplace.<br><br>
Press releases, with the URL embedded in the copy, provide inbound links to a web site from the online newswire services, which can, over time, increase ranking of your web site in the major search engines.<br><br>
Online press release can lead to free publicity through pick-ups by publications for a story on your company.<br>
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