Online Press Release

News search engines such as those from Google, Yahoo! and Microsoft Live Search are rapidly becoming the first stop for news and information research. Online press release submission to those search engine news services introduces a new opportunity for search engine visibility and brand-awareness building. By submitting keyword-optimized press releases to news search engines, businesses can dramatically increase the availability of public announcements to journalists and consumers who are searching on the web for information.

The likelihood that a company press release will appear in the top-positions of the search results will improve significantly when it is keyword-optimized with relevant keywords in the copy.

Search Reputation Management

Keyword-optimized press releases can also be used for search reputation management simply by displacing offending search listings about a company, brand or product from the top-listings in the search engines with higher-ranking keyword-optimized press releases that promote a business in a positive way.

Online Statistical Reports

Online monitoring reports are detailing the number of times the press release was viewed from search engine listings, the number that have taken place, the number of times the press release has been forwarded and the number of click-throughs to the landing page.

Why Are Online Press Releases Important?

News search engines such as those from Google, Yahoo! and Microsoft Live Search are rapidly becoming the first stop for news and information research. Press release optimization increases the likelihood that a company press release will appear in the top-positions of the search results at these web properties when searches are conducted for relevant keyword phrases.

Online Press Release Benefits

• Press releases that are easily found and ranked by the search engines can significantly increase the size of the audience that sees the release. This translates in more traffic to the web site and increases brand-awareness in the marketplace.
• Press releases, with the URL embedded in the copy, are providing inbound links to a web site. When the press release is distributed these links will be picked up by other distribution partners and can, over time, increase link popularity and ranking of a web site in the organic search results of the major search engines.
• An online press release can lead to free publicity through pick-ups by publications for a story on a company.

Online Press Release Services

Advanced Media Productions offers a press release optimization and submission service that includes keyword research and selection, press release writing, keyword optimization and reporting. Our offerings include:

• Identification and selection of target keyword phrases
• Writing and optimization of press release copy or keyword-optimization of an existing press release
• Distribution of keyword optimized press releases through the PR Web and PR Newswire online distribution services and subsequent indexing in Yahoo! News, Google News, and Microsoft Live News
• Online statistical reports including number of press release views, number of media pick-ups, the number of times a press release was forwarded and the number of click-throughs to the web site

Contact us or call 1-888-755-5151, ext 17 for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.

A few search engines where your news release will appear:

Contact us or
call 1-888-755-5151, ext 17
for more information.