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<font face="Arial, Helvetica, sans-serif"><h1>Online Reputation Management</h1>
As consumers and businesses are shifting their research more and more online monitoring for bad press is becoming a growing necessity. What consumers, clients and industry analysts are publishing about a company, brand, and even company employees, is quickly and easily indexed by search engines and retrieved by the general public that is doing research.<br><br>
Today it is very easy for anyone to publish information - negative and positive - on blogs, opinion forums and review web sites and companies need to be informed immediate when a negative or untrue post, article or review appears about their brand, products and services, so that they can react in a proactive manner to protect their reputation and revenue stream.<br><br>
<font color="#006666"><strong>Monitoring and Tracking</strong></font><br>
By actively monitoring the conversations that are taking place online, companies can get a good sense of what consumers, clients and industry analysts are saying about their products, services, employees, the competition and track all other related content that is published online. Monitoring user generated content online not only informs companies on what people are saying about their brand and company and what is happening in their industry, but is also helps in gathering competitive intelligence.<br><br>
Monitoring what people are saying online is crucial to protecting a company’s reputation. Especially search engines have become dominant “reputation aggregators” of online forum posts, blog posts, online user reviews and flame sites, because they often give immediate visibility and prominence to content that is created with those tools.<br><br>
<strong><font color="#006666">Tools for Monitoring and Tracking</font></strong><br>
Through online tools companies today have the means to capture, understand and act on the online “conversations” that are occurring about their brand, products and services. Online monitoring typically includes tracking company name, product names, brand names, employee names, competing brand names, industry terms, as well as general industry news.<br><br>
There are many free web tools available that can be used to monitor the content that is generated by the general public. Those tools can be used for:</font></p>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Blog, </strong>postcast and web sites (when RSS feeds are available). This typically includes monitoring keyword searches in RSS feeds generated from Feedster.com, Technorati, IceRocket, Google.com/Blog Search, BlogPulse.com, Yahoo News, Google News and MSN News.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2"><strong>Alerts.</strong> Email alerts from Google and Yahoo on SERP changes triggered by specific keywords.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><strong>Message boards.</strong> Monitoring of online message boards and forums.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"> <strong>News groups.</strong> Google Groups and Yahoo Groups, AOL Groups and MSN Groups.</font></td>
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<p><font face="Arial, Helvetica, sans-serif" size="2">
<strong><font color="#006666">Taking Action</font></strong><br>
The best course of action against negative criticism is to proactively influence what people are saying about a company and brand. It often pays off to correspond directly with the people that are talking about a brand or company online even if their comments are negative to find out what where they are coming from.<br>
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Actively participating in the conversation and eliminating the negative buzz by becoming a regular contributor to blogs and online forums related to your industry can be an effective way to counter bad publicity. Other actions that can be considered to proactively defy bad publicity or repair a damaged customer image are:<br>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Establishing a corporate sponsored online forum.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2">Adding related positive content to a corporate web site.</font></td>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Starting a corporate or business blog.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2">Optimizing positive content for top search engine rankings through organic search engine optimization to make sure that the content comes up at the top of the search results pages and above that of compliant sites or blogs.</font></td>
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<p><font face="Arial, Helvetica, sans-serif" size="2">
<strong><font color="#006666">Online Reputation Management Services</font></strong><br>
Online reputation management is rapidly becoming an important strategy for many organizations, but tracking and reporting on hundreds of industry blogs, search engines, review sites, news groups and online forums can be a challenging task.<br>
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Advanced Media Productions’ experience and expertise in search engine marketing and optimization, online PR and online display advertising can help companies with monitoring, evaluating and responding to consumer feedback and consumer-generated media. Our Online Reputation Management Services are managed by our online marketing specialists who have years of experience in online advertising, PR and search engine marketing. A customized Online Reputation Management program typically includes:<br>
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<td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Consulting and client needs analysis.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2">Custom Online Reputation Management Plan including.</font></td>
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<td width="14" valign="top"> </td>
<td width="251"><font face="Arial, Helvetica, sans-serif" size="2"><img src="sbull.gif" width="14" height="14"> Monitoring.</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2"><img src="sbull.gif" width="14" height="14"> Data mining and analysis
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<td><font face="Arial, Helvetica, sans-serif" size="2"><img src="sbull.gif" width="14" height="14"> Execution - Participation and influence</font></td>
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<td><font face="Arial, Helvetica, sans-serif" size="2"><img src="sbull.gif" width="14" height="14"> Reporting and improving</font></td>
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