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Paid Inclusion Management |
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Paid inclusion is a powerful, critical component of a comprehensive search engine
marketing campaign. With paid inclusion, merchants pay a fee to have the
content of a web site included in the editorial listings of a search engine
within 10 business days and have the content refreshed every 48 hours. Paid
inclusion does not guarantee that the pages will appear in a particular position
within the search results. This means that all content submitted through
paid inclusion must be optimized to have a chance to appear in the top positions.
Paid inclusion comes in three varieties: directory inclusion, URL inclusion and trusted feed inclusion. With directory inclusion online merchants pay an annual fee to have their web site reviewed by a human editor for inclusion into the directory under the category of their choice. Yahoo! and Business.com are two directories that currently offer a paid inclusion program.
URL Inclusion
URL inclusion is ideal for owners of small web sites. It involves the submission
of individual web pages for guaranteed indexing into the search engine database.
Following payment of a non-refundable annual fee per URL, the search engine
crawler visits and spiders the pages frequently (typically every 48 hours). When
a user clicks on the URL in the search results the site owner pays a cost-per-clcik
fee for that visitor.
Trusted Feed
Trusted feed paid inclusion is the most efficient and cost effective way for
large sites to get their products listed in the most popular search engines.
This service is unique in that it enables merchants to submit more than 500 URLs
directly to a search engine database through a XML data feed.
Rather than have the search engine crawler extract the information from a static or dynamically generated web page, the trusted feed information is created through a database capture from the web site database and includes elements such as URL, title, description, keywords, and body content exported into an XML data file. Often, the raw data in a trusted feed requires verification and optimization. Titles may not be unique or may be poorly formatted for optimal placement and quality.
Trusted feed-based paid inclusion is an effective search engine marketing tool for database-driven web sites with large product listings or a high volume of product or service content. Examples include catalog retailers, large multi-channel stocking retailers, business-to-business manufacturers and distributors. Only trusted feed paid inclusion combines all the benefits of content control with freshness and coverage.
Benefits of Trusted Feed Paid Inclusion
Paid inclusion provides some distinct advantage over the standard search engine optimization and submission process.
Reduced Optimization Time-line
Paid inclusion produces optimization results much faster than standard free submission by reduces the initial indexing, optimization and refresh times.
Deep Spidering
Search engine spiders may only spider a limited number of pages from web sites, whether they are dynamic or static. Paid inclusion ensures that all critical specified content of a web site, including content that gets produced dynamically, will get spidered and indexed in the search engine database.
Content Control
Paid inclusion allows control over the content of unique page titles and descriptions, an important benefit that often defines the difference between a successful and an unsuccessful campaign. Trusted feed paid inclusion gives the merchant control over what content gets indexed and the ability to edit or remove poorly performing URL's. In addition, most paid inclusion services provide a 48-hour content refresh cycles to keep paid inclusion content up-to-date.
Paid Inclusion Services
Optimization and submission of trusted feed data to the search engines is a complicated task that is primarily performed by specialized search engine reseller partners using sophisticated toolsets for creating, managing and optimization of trusted feeds in XML format. Advanced Media Productions has formed a strategic alliance with a specialized search engine reseller partner that provides us with the opportunity to offer trusted feed paid inclusion programs for the most prominent search engines.
This relationship allows us to offer a powerful combination of sophisticated tools for creating, managing and optimizing trusted feeds in XML format and the expertise of our Web marketing and optimization specialists. This combination of technology and know-how enables us to help our customers with the selection of the appropriate pages for inclusion, optimization of the trusted feed data, periodic monitoring and reporting on program results and provide recommendations for updates and improvements.
Learn more about
our Paid Inclusion Management. |
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Media Productions offers the following paid inclusion
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Directory
Paid Inclusion for Yahoo!, Business.com, JoeAnt, Gimpsy.com,
GoGuides and others. |
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URL Paid Inclusion for Yahoo!, AltaVista and AllTheWeb. |
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Trusted Feed Paid Inclusion for Yahoo!, AltaVista and AllTheWeb . |
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| Contact us for more information or call 1-888-755-5151, ext 17. |
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Trusted feed
paid inclusion provides some distinct benefits over the standard
search engine optimization process.
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All
web site content gets indexed, including dynamic pages. |
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High
degree of control over what content gets indexed. |
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Daily
data refreshing to keep content up-to-date. |
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Pay-for-performance
model - pay only for actual visitors. |
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One important
aspect of a Search Engine Marketing strategy is to determine whether
a web site is a good candidate for paid inclusion. Web sites for which paid
inclusion is a good solution are:
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Large
dynamic, database driven web sites that are not easily
crawled by the search engines. |
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Web
sites that require payment or login to access large
amounts of content. |
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Web
sites that require quick results and cannot wait to
be found for a free crawl. |
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| Contact
us for more information or call 1-888-755-5151, ext 17. |
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