Pay per click search engine submission by Advanced Media Productions, Boston, Metrowest, Massachusetts.

Pay per click search engine submission

The pay per click search engines allow advertisers to bid against others for keyword phrases related to their business. If you are among the highest bidders your ad will appear in a top position on the search result page of the pay-per-click search engines and in the sponsored link section of many major search engines. The exact position of a sponsored link sections varies from engine-to-engine. Sometimes they appear above or to the right of the unpaid editorial listings, other times they appear at the bottom. Technically, pay per click search engine listings or sponsored links are free and advertisers only pay for clicks (visitors) they receive from the listings.

The pay per click search engines offer advertisers and web site owners a quick way to generate targeted web site traffic. However, once you stop paying for pay per click keyword phrases, your sponsored link will no longer show up. All pay per click search engine traffic will disappear instantly.

The "editorial style" listing at the major search are free. However, they require optimization of your web pages to appear in top-ranking positions. Although search engine optimization requires an upfront investment and a long-term commitment, it will eventually generate a sustained flow of relatively low cost traffic for a fixed cost per month. It also provides a good fall back position in case the expense of maintaining a pay per click search engine campaign is too high. Here are some of the characteristics of search engine optimization and pay per click search engine campaigns.

Pay per click search engine campaigns

There is no upfront optimization cost, only copy writing fees for title and site descriptions.
Paid listings are turned on immediately or within a few days.
You have control over changes in ranking, title and site descriptions.
Paid listings can be turned on and off immediately.
Pay per click search engine campaigns require extensive monitoring to control cost and determine ROI.

Search engine optimization

Optimization of web pages for editorial search engine listings requires an up front investment to fund the initial optimization work.
It takes about 2 to 4 months to get solid, top listings in most of the major search engine. There is a continuing maintenance cost required to maintain the achieved positions in the search results since most search engines are constantly changing the algorithms they use to determine the relevancy of web pages and thereby the ranking of of these pages in the search results. You have no direct control over ranking due to the constant changes in search engine algorithms and competition for the top-spots.
You have no control over when updates to titles and descriptions take effect. Changes take at least 7 to 8 days for pages that have been submitted through a paid inclusion program (Yahoo/AllTheWeb/AltaVista, AskJeeves/Teoma).

Ideally, an aggressive search engine marketing campaign should include search engine optimization, directory submission and a pay per click search engine campaign at proven pay per click search engines like Overture and/or Google Adwords. If your web site is primarily business-to-business and you can't afford Overture and AdWords paid listings it would probably benefit your business more to drop Google Adwords and participate in Overture's paid listings because of their larger distribution slightly higher conversion rates, and lower average costs per click. Google Adwords listings are currently featured on Google, AOL Search, Ask Jeeves and a range of other smaller search engines.

At a minimum you should invest in a search engine optimization program if you cannot afford a pay per click search engine campaign at all. But be aware that traffic from pay per click listings can account for up to 35 percent of overall campaign traffic when running an integrated search engine marketing campaign of both editorial and pay per click listings.

Contact us for more information or a quote for pay per click search engine campaigns.

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