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<h1>Pay-Per-Click Submission, search engine optimization and marketing</h1></font>
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The pay-per-click advertising programs offer advertisers and web site owners a way to generate targeted web site traffic by buying sponsored links on the search result page of Overture and Google. Advertisers and web site owners bid against each other for ranking on keyword phrases. Placing the highest bid-per-click price for a keyword phrase achieves the highest placement on the search results page. If your site is listed in the top-3 to top-4 positions* at Overture and Google's AdWords listings your link also appears in prominent positions at other major US search engines.<br><br>
Technically, pay-per-click listings or sponsored links are free and advertisers only pay for clicks (visitors) they receive from the search engine listing. The exact position of the paid listings (sponsored links) may vary from engine-to-engine. Sometimes they appear above or to the right of the unpaid editorial listings, other times they appear at the bottom.<br><br>
Pay-Per-Click Submission Service<br>
The pay-per-click search engine submission services include:<br>
Program registration. <br>
Research Overture and Google Adwords for potential keyword phrases, cost for top bids as well as competitive bids. <br>
Recommending a pay-per-click campaign (minimum 10 keyword phrases), including maximum bid cost, projected rank position for each search term and estimated monthly click-throughs and budget. <br>
Writing titles and descriptions, each tailored to a search term, according to Overture and Google Adwords submission guidelines. <br>
Linking each keyword phrase to relevant web site content (landing pages).<br>
Resolve any problems regarding Overture or Google AdWords rejected keywords.<br><br>
Any payments to Overture and Google will be charged to the customers' credit card. Monthly advertising budgets can be fixed for the entire month and will not exceed the allocated amounts. Advanced Media Productions does not mark-up Overture and Google advertising charges.<br><br>
Advanced Media Productions can also assist with cost management and ROI verification.<br><br>
* Top-3 Overture ranking positions or entire Overture paid placement listings appear in prominent positions on the search result page at Yahoo, Lycos, AltaVista, MSN, Hotbot, iWon, Excite, Search.com and major metacrawlers. Top-3 Google Adwords ranking positions also appear on AOL Search and Ask Jeeves.<br><br>
Pay-Per-Click Monitoring Program<br>
After the initial program set-up and submission process has been completed the achieved top-rankings must be monitored on a regular basis to maintain the ranking positions against competitive bids. Monitoring is also necessary to void "bid gaps" - costly spaces or "distances" between your sponsored links and those of your competitors - to make sure you never pay more than necessary to maintain a particular rank. The pay-per-click monitoring program reviews and adjusts (within pre-set parameters) your site ranking positions 24 times a day to ensure that your site remains in the top-positions.<br><br>
The pay-per-click monitoring program includes:<br>
Monitoring program set-up fee (one-time).<br>
Hourly monitoring and adjusting (within pre-set parameters from initial customer input) of keyword rankings to maintain pre-set ranking positions.<br>
Daily monitoring of maximum bid amounts to determine whether those bid amount are sufficient to maintain the initial pre-set ranking positions.<br>
Provide monthly Overture and Google Adwords account reports through email.
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Advanced Media Productions, Inc.<br>
Advanced Media Productions, Inc., 251 West Central St., Suite 28, Natick, Massachusetts 01760, USA<br>
Tel: 508-647-5151 - Fax: 508-647-5150 - E-mail: <a href="mailto:info@advmediaproductions.com">info@advmediaproductions.com</a><br>
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