PPC Paid Search Management

Advanced Media Productions combines more than a decade of experience in planning and implementing paid search campaigns with the sophistication and precision of the Google AdWords, Yahoo and Microsoft adCenter paid search platforms to design and execute successful paid search marketing campaigns for our clients. Advanced Media Productions works closely with search advertisers to develop a PPC strategy that will help them achieve their goals.

PPC (pay-per-click) paid search advertising programs offer online advertisers an immediate way to generate qualified and targeted web site traffic by buying sponsored ads at the Google AdWords and Microsoft adCenter ad networks. When sponsored ads are accepted in the search networks, they can appear in the sponsored listings search results at Yahoo!, Google, Microsoft Bing and a variety of other syndicated partner search engines.

To get listed in the pay-per-click sponsored listings, advertisers first set up an account at the paid search ad networks. Once an account has been established, advertisers compete against each other through a hybrid auction-style bidding system for ranking on keyword phrases in the sponsored ad listings. A combination of bid-per-click price and ad click-through rate achieves a certain placement within the sponsored listings on the results pages at Yahoo.com, Microsoft Bing, Google.com, AOL Search and other syndicated ad network partner sites. Advertisers have a high degree of control over the amount they are willing to bid for each keyword and their position in the listings, although advertisers can't control whether they're in the top positions simply by boosting their payments per click.

Technically, pay-per-click sponsored listings are free and advertisers only pay for clicks (visitors). The exact position of the sponsored ads on the search result page may vary from engine-to-engine. Sometimes they appear above or to the right of the unpaid natural or organic listings, at other times, they appear at the bottom.

PPC Paid Search Management Services

Our PPC paid search management service is more than just a keyword bidding solution. We offer a complete results-driven, service-oriented paid search campaign management program, comprised of campaign strategy, keyword research, campaign set-up, including bid management, developing/testing of text ads and landing pages, and ROI tracking, phone lead and phone sales tracking, reporting, campaign performance assessment and recommendations for further improvement. We actively work with our clients to manage their paid search campaigns to ensure they meet their online marketing goals.

Keyword Research

Comprehensive keyword research lays the groundwork for a solid and successful paid search campaign. Keywords research is the first step in the campaign set-up process and is performed to establish a list of keyword phrases that are relevant to the advertisers’ product and/or services. Our keyword research takes into consideration several different sources, including: keywords used on client and competitor websites; past visitor search queries; product/service offerings, relevant industry terms; relevant geographic phrases; and more. The final keywords are organized into tight and highly relevant keyword groups. When the right keyword phrases are targeted Web users visiting the web site will be highly qualified and highly motivated to buy or request information.

PPC Campaign and Bid Management Set-up

In the paid search campaign set-up phase our campaign experts establish an ad network account, write unique and compelling text ads, determine ad budget, keyword bids and other campaign attributes, as well as select the web pages and/or landing pages they want to direct the traffic to. Paid search campaign and bid management set-up includes the following:

• Account registration and activation
• Assessment of maximum keyword bid prices, projected rank position for each selected keyword phrase and daily ad budget
• Writing unique headlines and ad texts for each ad group in accordance to the Google AdWords submission guidelines
• Keyword data and text ad entry
• Setting maximum bids for each keyword or keyword group, daily budget amounts, ad run schedule, keyword matching and ad serving options
• Linking ads to the relevant web site pages and/or landing pages and set-up Ad SiteLinks for display of up to four additional destination links to target specific content on a web site
• Set-up product extensions to enrich existing AdWords merchant ads with more relevant and specific product information
• Installation of conversion tracking code for measuring click-to-lead and click-to-sale conversions
• Activate ad split testing to continually test and tweak new ads to achieve the highest CRT and improve the quality score
• Set-up of automatic tracking of phone calls initiated from phone numbers in an ad when it appears on Google.com
• Phone call tracking to monitor and track phone calls and leads generated via PPC campaigns. Phone call tracking set-up includes: account creation with personal customer login, phone number assignment and implementation of PPC trackable phone numbers on all PPC landing pages. Advanced Media Productions will not be responsible for qualifying phone calls
• Resolving any problems regarding rejected ads

Contact us or call 1-888-755-5151 for more information.

Landing Page Optimization and Development

Landing page optimization and development services are designed to improve the content quality of existing landing pages and/or build new landing pages to improve the “quality score” and web site conversion rate. Landing page optimization also includes A/B split testing of the many landing page components that can lead to higher conversion rates.

Search Retargeting

Search Retargeting is a customized display targeting solution that captures interest from site visitors who have searched on relevant keywords and retarget these visitors with compelling display ads on a previously visited landing page or throughout an ad network. Search retargeting offers a true marriage of search and display in an effort to raise CPM rates for publishers and improve campaign performance for advertisers.

PPC Campaign Management and Analysis

The Paid Search Campaign Management and Analysis program includes the following features:

• Daily monitoring of keyword performance (e.g. traffic, bid cost, cost per acquisition and return on investment), keyword evaluation, adding, removing and reconfiguring of keyword phrases, ad groups and ad copy, to grow the total number of productive keyword phrases on a monthly basis
• Monitoring of pre-set daily and monthly ad budgets
• Ongoing optimization of keyword bids for bid positions that yield the best return on pre-determined business objectives, e.g. Cost per Acquisition (CPA), Profit Margin (PM) and Return on Investment (ROI)
• Periodic campaign structural reorganization by breaking existing ad groups into separate groups, with new ads and different landing pages
• Create and test multiple ads for each keyword or keyword group to improve average click-through rate, raise average position and decrease cost-per-click
• Ongoing monitoring of lost impression share due to insufficient budget or due to poor Ad Rank (Google AdWords only)
• Expanding the current campaign with new landing pages as required
• Monitoring of product extensions that enrich existing ads with more relevant and specific product information about a clients’ retail merchandise.
• Quarterly evaluation of the competition, keyword fluctuations and forecasting of the upcoming quarter, based upon historical data along with seasonal market considerations
• "Live" telephone consulting as needed to discuss recommendations and changes to the keyword set, bid amounts, bid positions, bid rules, ad run schedule, keyword matching options and changes to the daily ad budget
• Monthly ROI reports via email for monitoring of campaign activity and results, including cost per click (CPC), number of visitors, leads and sales
• Monthly "Conversion Assist" reports (upon request) that list consumer search, ad click and impression behavior leading up to a conversion. The reports provide advertisers with the data that can help them understand how consumers searched for their products before converting and allow them to discover and prioritize assisting keywords, ad groups in addition to those that convert. "Conversion Assist" reports identify the clicks that assisted the final keyword to conversion, the average number of clicks and impressions prior to conversion, and the amount of time it takes a customer to convert after seeing or clicking on an ad for the first time.

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.

PPC Search Ad Networks

We support sponsored search ad placement on:

Contact us or
call 1-888-755-5151
for more information.