Presentations

Louise Rijk Presents at Seminar on Local Online Marketing at Clark University

April 09 2009 Today every business that wants to use the Internet as a channel for business, branding, lead generation or sales wants to be on page one in the search results. In this mature channel with all the competetion in this space., it is a challenging goal. The components of Internet Marketing and how each connects to help make this happen for your local buiness is the topic of this seminar.

Louise Rijk Presents at the Marlboro Chamber of Commerce

March 18 2009 Local organic search and PPC advertising has long been touted as one of the most affordable ways to market a business. But these days, many businesses have discovered the power of local search marketing and the competition is fierce.

Using Social Networks to Connect with Prospects and Customers

October 15 2008 I've said before that social media is not always the best way to go for some companies, and that the ROI is usually not as good as traditional search marketing, but social media is becoming an ever more integral part of internet marketing campaigns and can play an important role for businesses of all sizes. Social networking in particular can help spread your brand name, recruit new talent and encourage potential customers to talk about you naturally.

Advanced Media Productions Presents at Carino Hotels

October 15 2008 Carina Collections Conference - Social Media Marketing Keynote. Harvard Club of New York City, New York City, NY. Wednesday, January 21, 2009

A Strategic Approach to Integrated Marketing

May 22 2008 Over the last few years, the field of marketing has jettisoned from traditional marketing to include interactive marketing, consumer-driven marketing and social marketing on the Web.

Planning and Integrating a Targeted Internet Marketing Campaign

April 22 2008 This presentation is a guest lecture for a class at Bentley College in Waltham, Massachusetts. It covers the intersection of new and old media and how to plan and integrate a targeted internet marketing campaign by using organic search (text, video and images), paid (PPC) search, email marketing, social media marketing, blogging and cross-channel, multi-media endeavors to complement each other in a comprehensive online marketing plan. Watch the video to see the full presentation with tips and hints for successful integrated online marketing.

Planning and Integrating a World of Mouth Marketing Campaign

November 01 2007 WOMM can be organic, when consumers start talking about a product or service naturally, or amplified by marketers driving campaigns in order to create buzz and accelerate the discussion. Either way, consumers must be given a reason to talk about something in order for word to spread; in order for the "buzz" to become viral, it needs to be worth buzzing about.

Blogging and Podcasting For Business

September 27 2007 Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their web sites.

Email Social Media and Search in the Overall Marketing Mix

September 27 2007 This presentation on social media details the many factors that come into play when creating an effective internet marketing plan and strategy, called the "internet marketing mix.

The Rise of the Internet as a Mass Advertising Medium

May 24 2007 Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content and messaging that traditionally was distributed by marketers and PR people at agencies, studios, publishing houses, retailers and media outlets.