February 14 2011
This presentation will cover search engine optimization basics and the key issues web developers need to address when building search engine-friendly sites that are attractive to both search engines and human visitors at the same time.
January 27 2011
Search, real-time search, real-time SEO and social media are all the Buzz. Still think Twitter's a big waste of time? Think again.
May 06 2010
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other 'social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
April 26 2010
Focusing on the overlooked benefits of search marketing, Deep Understanding of Search Often Falls on Deaf Ears is a presentation that explores numerous SEO tactics.
October 09 2009
This presentation takes a close look at how Twitter and blogging can be used for business development and how online marketers, business owners and corporations can tap into the opportunities it offers.
June 18 2009
The most successful businesses are utilizing integrated Internet marketing programs that help them build web site traffic, generate leads, and maximize sales opportunities. So how can your business tap into this opportunity? This presentation will show you how you can cost-effectively reach more customers, prospects and increase online sales.
April 09 2009
Today every business that wants to use the Internet as a channel for business, branding, lead generation or sales wants to be on page one in the search results. In this mature channel with all the competetion in this space., it is a challenging goal. The components of Internet Marketing and how each connects to help make this happen for your local buiness is the topic of this seminar.
March 18 2009
Local organic search and PPC advertising has long been touted as one of the most affordable ways to market a business. But these days, many businesses have discovered the power of local search marketing and the competition is fierce.
October 15 2008
I've said before that social media is not always the best way to go for some companies, and that the ROI is usually not as good as traditional search marketing, but social media is becoming an ever more integral part of internet marketing campaigns and can play an important role for businesses of all sizes. Social networking in particular can help spread your brand name, recruit new talent and encourage potential customers to talk about you naturally.
October 15 2008
Carina Collections Conference - Social Media Marketing Keynote. Harvard Club of New York City, New York City, NY. Wednesday, January 21, 2009
May 22 2008
Over the last few years, the field of marketing has jettisoned from traditional marketing to include interactive marketing, consumer-driven marketing and social marketing on the Web.
April 22 2008
This presentation is a guest lecture for a class at Bentley College in Waltham, Massachusetts. It covers the intersection of new and old media and how to plan and integrate a targeted internet marketing campaign by using organic search (text, video and images), paid (PPC) search, email marketing, social media marketing, blogging and cross-channel, multi-media endeavors to complement each other in a comprehensive online marketing plan. Watch the video to see the full presentation with tips and hints for successful integrated online marketing.
November 01 2007
WOMM can be organic, when consumers start talking about a product or service naturally, or amplified by marketers driving campaigns in order to create buzz and accelerate the discussion. Either way, consumers must be given a reason to talk about something in order for word to spread; in order for the "buzz" to become viral, it needs to be worth buzzing about.
September 27 2007
Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their web sites.
September 27 2007
This presentation on social media details the many factors that come into play when creating an effective internet marketing plan and strategy, called the "internet marketing mix.
May 24 2007
Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content and messaging that traditionally was distributed by marketers and PR people at agencies, studios, publishing houses, retailers and media outlets.