Presentations

Using Social Networks to Connect with Prospects and Customers

October 15 2008 I've said before that social media is not always the best way to go for some companies, and that the ROI is usually not as good as traditional search marketing, but social media is becoming an ever more integral part of internet marketing campaigns and can play an important role for businesses of all sizes. Social networking in particular can help spread your brand name, recruit new talent and encourage potential customers to talk about you naturally.

495 Metrowest Business Expo 2008

May 22 2008 Over the last few years, the field of marketing has jettisoned from traditional marketing to include interactive marketing, consumer-driven marketing and social marketing on the Web.

Bentley College 2008

April 22 2008 This presentation is guest lecture for a class at Bentley College in Waltham, Massachusetts. It covers the intersection of new and old media and how to plan and integrate a targeted internet marketing campaign by using organic search (text, video and images), paid (PPC) search, email marketing, social media marketing, blogging and cross-channel, multi-media endeavors to complement each other in a comprehensive online marketing plan. Watch the video to see the full presentation with tips and hints for successful integrated online marketing.

Webmaster World PubCon 2007

November 01 2007 WOMM can be organic, when consumers start talking about a product or service naturally, or amplified by marketers driving campaigns in order to create buzz and accelerate the discussion. Either way, consumers must be given a reason to talk about something in order for word to spread; in order for the "buzz" to become viral, it needs to be worth buzzing about.

128 Business Expo 2007

September 27 2007 Blogging and podcasting are becoming increasingly important functions of businesses on the web as companies learn the value of integrating audio and video components to their web sites.

BizAction 2007

September 27 2007 This presentation on social media details the many factors that come into play when creating an effective internet marketing plan and strategy, called the "internet marketing mix.

495 Metrowest Business Expo

May 24 2007 Through the use of new Internet tools and social networking, the historically passive consumer is taking more control over content and messaging that traditionally was distributed by marketers and PR people at agencies, studios, publishing houses, retailers and media outlets.