The Publisher Ad Management Service provides web publishers with a unique program for selling and managing premium ad space on their web sites. Through the Google Ad Manager-based Publisher Ad Management Service, small to medium size web publishers that sell premium advertising through a direct sales force or a third-party ad network, will be able to more effectively manage their available inventory, improve their productivity and customer satisfaction and generate additional revenue. The Publisher Ad Management Service also provides publishers with the option to sell any unsold ad space by the Ad Manager program through the Google’s AdSense system.
Google Ad Manager is a free ad serving and inventory management system designed to address the ad sales and management needs of small and medium-sized publishers with small advertising sales teams. The system brings both greater simplicity and more control to the ad management operations of smaller publishers.
Ad Manager assists publishers with selling, scheduling, delivering and measuring their directly-sold and network-based ad inventory. It offers a simple tagging process, detailed inventory forecasts, campaign performance and revenue tracking tools. The Ad Manager service handles various ad formats, including graphical display, video and text ads.
AdSense is a free Google ad network service that offers Web publishers of all sizes immediate access to a vast network of advertisers to earn ad revenue from the display of contextually targeted Google ads on selected pages of their web site(s). To facilitate placement of ads on Web publisher sites, the Google AdSense system employs a real-time context matching and bidding system to determine the placement of relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads in text, image and video format.
AdSense can be integrated in the Google Ad Manager ad serving and inventory management system. This provides publishers with the option to allow available AdSense ad units to compete with Ad Manager ad units and third party ad network orders for placement by calculating, in real-time, which ad network will deliver the best CPM for the publisher and serve those ad units on the publishers’ web site.
In addition to serving relevant ads on publisher Web sites, the Google AdSense program also enables publishers to display relevant text and image ads on mobile web pages and RSS feeds.
The Publisher Ad Management Service provides web site publishers with assistance in the installation and management of the Google Ad Manager ad sales and inventory management system.
The Publisher Ad Management Service includes the consideration and implementation of the following components:
As part of the Publisher Ad Management Service the client will receive training in Google Ad Manager, AdSense and general ad serving and inventory management to run the program successfully. Training session are conducted at Advanced Media Productions’ offices or via teleconference.
Ongoing advertising and operations management for all components of the Publisher Ad Management Service will be required for ensure ongoing performance and revenue improvements and customer satisfaction. Monthly advertising and operations management can be performed by the publisher or outsourced to Advanced Media Productions. Campaign performance will be measured and evaluated at regular time intervals to adapt the campaign to the continuing changes in user buying patterns and behaviors.
Contact us or call 1-888-755-5151 for more information.
Our Publisher Ad Management Service includes the following components:
Contact us or
call 1-888-755-5151
for more information.
Advanced Media Productions
251 West Central Street
Suite 28
Natick, Massachusetts 01760
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Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151Email:info@advmediaproductions.com
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