Publisher Ad Management Service

The Publisher Ad Management Service provides web publishers with a unique program for selling and managing premium ad space on their web sites. Through the Google DFP Small Business-based Publisher Ad Management Service, small to medium size web publishers that sell premium advertising through a direct sales force or a third-party ad network, will be able to more effectively manage their available inventory, improve their productivity and customer satisfaction and generate additional revenue. The Publisher Ad Management Service also provides publishers with the option to sell any unsold ad space by the DFP Small Business program through the Google’s AdSense system.

Google DFP Small Business

Google DFP Small Business is a free ad serving and inventory management system designed to address the ad sales and management needs of small and medium-sized publishers with small advertising sales teams. The system brings both greater simplicity and more control to the ad management operations of smaller publishers.

DFP Small Business assists publishers with selling, scheduling, delivering and measuring their directly-sold and network-based ad inventory. It offers a simple tagging process, detailed inventory forecasts, campaign performance and revenue tracking tools. The DFP Small Business service handles various ad formats, including graphical display, video and text ads.

Google AdSense

AdSense is a free Google ad network service that offers Web publishers of all sizes immediate access to a vast network of advertisers to earn ad revenue from the display of contextually targeted Google ads on selected pages of their web site(s). To facilitate placement of ads on Web publisher sites, the Google AdSense system employs a real-time context matching and bidding system to determine the placement of relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads in text, image and video format.

AdSense can be integrated in the Google DFP Small Business ad serving and inventory management system. This provides publishers with the option to allow available AdSense ad units to compete with DFP Small Business ad units and third party ad network orders for placement by calculating, in real-time, which ad network will deliver the best CPM for the publisher and serve those ad units on the publishers’ web site.

In addition to serving relevant ads on publisher Web sites, the Google AdSense program also enables publishers to display relevant text and image ads on mobile web pages and RSS feeds.

Publisher Ad Management Program

The Publisher Ad Management Service provides web site publishers with assistance in the installation and management of the Google DFP Small Business ad sales and inventory management system.

Publisher Ad Management Program Components

The Publisher Ad Management Service includes the consideration and implementation of the following components:

• Goals, Objectives and KPI (key performance indicators)
• Strategy Development
• Google DFP Small Business Account Set-up

Ad Trafficking and Delivery

• Impression scheduling and pacing
  Set impression goals for premium ads sold through direct sales force. Intelligent ad delivery logic helps to ensure that campaigns are delivered on schedule and meet their delivery goals.
• Tiered priorities
  Publishers can choose from multiple delivery types to match their sales strategy.
• Frequency capping
  Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
• Roadblocking
  Deliver multiple creatives together on the same page to block competition
• Various ad pricing models
  Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD)
• Built-in ad targeting
  Target ads based on a user's geography, bandwidth, browser, browser language, operating system, and domain
• Dayparting
  Set your ads to run only during specific hours or days
• Customizable targeting criteria
  Target ad impressions by passing custom key-value pairs
• Creative support
  Upload creatives using image, Flash, rich media, and third-party tags. Automatic rich-media macro detection
• Creative preview
  Preview any type of creative exactly as it will appear on the publisher website before it's live.

Inventory Management

• Inventory levels
  Define inventory at granular levels to match site's ad inventory.
• Simple ad tag generation
  Easily copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory.

Revenue Optimization

• Google AdSense integration
  Use Google AdSense and Google Certified Ad Networks, to help fill unsold inventory or compete on price against non-guaranteed inventory.
• Google Content Network integration
  Allows Google AdWords advertisers to bid for space on publisher site
• Google Ad Planner integration
  Promote web site and help advertisers find and connect with you through Google Ad Planner.

Inventory Forecasting

• Granular forecasts
  Forecast how many ad impressions are available for specific dates, inventory, and targeting criteria.
• Availability reports
  View how delivering campaigns impact other ads with availability reports. Ensure your most valuable ads have priority and are going to deliver on-schedule.

Reporting

• Multiple reporting options
  Run reports on order delivery, inventory performance, or overall sales
• Customizable reports
  Fast and flexible filters and drill-down reporting capabilities put critical revenue and delivery data at your fingertips
• Save and schedule reports
  Share reports with internal stakeholders and advertisers. Schedule reports to automatically run
• Media Rating Council (MRC) accredited
  Feel confident in DFP's ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards

Training

As part of the Publisher Ad Management Service the client will receive training in Google DFP Small Business, AdSense and general ad serving and inventory management to run the program successfully. Training session are conducted at Advanced Media Productions’ offices or via teleconference.

Ad Management Operations Management

Ongoing advertising and operations management for all components of the Publisher Ad Management Service will be required for ensure ongoing performance and revenue improvements and customer satisfaction. Monthly advertising and operations management can be performed by the publisher or outsourced to Advanced Media Productions. Campaign performance will be measured and evaluated at regular time intervals to adapt the campaign to the continuing changes in user buying patterns and behaviors.

Contact us or call 1-888-755-5151 for more information.

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We support Google AdSense and Google DFP Small Business

Contact us or
call 1-888-755-5151
for more information.