Natural or organic search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the organic search results of major search engines across a defined set of keyword phrases. "On-the-page" search engine optimization typically includes the addition of search terms to the page title and copy of a web page, page code optimization and site structural changes, while "off-the-page" search engine optimization is concentrated around the acquisition of inbound links. An effective search engine optimization (SEO) campaign can result in top placements in the search results and lead to more targeted web site traffic.
When web images and video are optimized for search, they can appear within the Google, Microsoft Bing and Yahoo! "main" search results, in prominent positions in the search listings of "vertical" image and video search engines and provide for an attractive additional web site traffic source.
Our comprehensive strategic search engine optimization program starts with the development of a SEO plan, including a web site review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.
The attributes that contribute to content indexing and high rankings in the organic search engine results of the major search engines are categorized into six major components:
Our goal is to rank a client's web site in premier positions on the organic search result pages of major crawler-based search engines. We first identify the measurable client goals and objectives, then select the optimum target keywords and then optimize the page content and/or create keyword-targeted information pages which we integrate in the web site. We also pay close attention to link building and use specific tactics for increasing the number of inbound links from topically relevant web sites, blogs, forums, general and niche directories, which result in higher rankings and more traffic.
The web site content, site architecture, page construction, site navigation, HTML coding and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, our SEO consultants will implement the web site content, navigation and site architectural changes necessary to make it easy for crawler-based search engines to index the content of a web site and to determine page relevancy for ranking.
Our search engine optimization program includes a detailed review of the client's web site for the purpose of developing a search engine optimization strategy and implementation plan.
The web site analysis and strategic development phase of our search engine optimization (SEO) service includes the following:
Our implementation process includes, but is not limited to, the following steps:
Our process for image search optimization at Google, Yahoo! and Microsoft Bing includes, but is not limited to, the following:
When hosted web site video is properly optimized and crawled by the video search engines or posted to social media networking and video sharing web sites, it can reach a large viewing audience for a minimal investment.
More and more web users are using general-purpose search engines, video search engines and the search function within social networking and video sharing sites to find video clips. This is causing a shift in the practice of search engine optimization from primarily text-based content optimization to optimization of integrated media components such video.
From an implementation standpoint video optimization or video SEO fall into two distinctive categories: hosted or web site video SEO and posted video SEO.
Web site video SEO focuses primarily on on-page text optimization of the page the video resides on and video meta-data optimization because most video search engine crawlers cannot determine from the video content what the video is about.
Posted video SEO primarily deals with preparing video for the requirements of the social networking or online video sharing web sites (e.g. YouTube, Revver) that the video will be uploaded to and hosted on.
Before starting with video search optimization our SEO consultants develop a plan that describes the video requirements of the video search engines, video sharing web sites and social networking sites to which the video is going to be submitted. This is an important first step because the search engines are all different and the video specifications of each search engine and social networking site are unique. The video optimization plan will at least include keyword research to identify the most popular keywords that are related to the video content and subject of the video and video production requirements, e.g. which file format(s) to use. To cover all bases we offer three video formats (Flash, Windows Media file and QuickTime) when posting video on a web page and one format (Flash) for submission of video files to social networking and video sharing sites.
Our video search optimization services include the following components:
Once web pages have been indexed in the organic search engine index, they may maintain their ranking positions for a long time, their positions may decline overtime or they may get dropped completely. Fluctuations in rankings appear in the organic search results at the major search engines for the following reasons:
The Monthly Search Engine Maintenance service includes the following:
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Web site images and video that has been optimized for search engines and social networking web sites can generate a steady stream of web traffic, leads, boost brand-awareness and can be a good tactic for getting more inbound links. Our services for image and video optimization include:
Search engines are using spider software programs to crawl the content of web sites. After a web site has been crawled the search engines will index the site content in the search database and determine the relevancy and ranking of the page in the organic search results based on a proprietary algorithm. The top-3 search engines cover about 95 percent of all online searches performed on the Internet. Those search engines include:
All search engines rely on "link analysis" in addition to traditional information retrieval techniques to help determine relevancy, and thereby ranking, of web pages. "Link popularity" is only part of the link analysis system. Link popularity refers to the number of inbound links a web site receives from external web sites and does not take into account the quality and context of links. With a link analysis system a link from a major directory like Yahoo! or a well-known, trusted and related web site is seen as far more valuable than a link to your site from an unknown, unrelated web site.
Learn more about Link Building.
Contact us or
call 1-888-755-5151
for more information.
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251 West Central Street
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Natick, Massachusetts 01760
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Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
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