Natural or organic search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the textual organic search results of major search engines across a defined set of keyword phrases. "On-the-page" search engine optimization typically includes the addition of search terms to the page title and copy of a web page, while "off-the-page" search engine optimization is concentrated around the acquisition of inbound links. An effective search engine optimization (SEO) campaign can result in top placements in the search results and lead to more targeted web site traffic.
When web images and video are optimized for search, they can appear within Google, Microsoft Live Search or Yahoo! "main" search results and in prominent positions in the "vertical" image and video search engines and provide for an attractive additional web site traffic source.
A strategic comprehensive search engine optimization program starts with the development of a SEO plan, including a web site review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.
The attributes that contribute to content indexing and high rankings in the organic search engine listings at the major search engines can be categorized into six major components:
Our goal is to rank a client's web site in premier positions on the organic search result pages of the major crawler-based search engines. We first identify the measurable client goals and objectives, then select the optimum target keywords and then optimize the page content and/or create keyword-targeted information pages which we integrate in the web site. Those pages are carefully created to target two to three keyword phrases. We also pay close attention to link building, specific strategies for increasing the number of inbound links from other web sites, which result in higher rankings and more traffic.
The web site content, page construction, site navigation, HTML coding, site architecture and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, our SEO consultants will implement the web site content, navigation and site architectural changes necessary to make it easy for crawler-based search engines to index the content of a web site and to determine page relevancy for ranking.
Some top listings will appear in the search results within four to five days after submission when paid inclusion services are used. This is the case with web sites submitted to Yahoo!, AllTheWeb and AltaVista through the Yahoo! Search Submit paid inclusion program. Free inclusion, (through a free crawl, without guaranteed listing, into Yahoo!, Google, Microsoft Live Search and other major search engines), may take up to six months for web sites with new domain names. New web site content pages and updates to existing web pages usually are crawled within 30 days and appear in the index and search results within two weeks to three months.
Our search engine optimization program includes a detailed review of a prospective client's web site for the purpose of developing a search engine optimization strategy and implementation plan.
The web site analysis and strategic development phase of our search engine optimization (SEO) services includes the following:
Our implementation process includes, but is not limited to, the following steps:
Any payments to the search engines in the form of paid inclusion fees are quoted separately. Advanced Media Productions does not mark up any paid inclusion fees.
Our process for image search optimization at Google, Yahoo, AOL Search, Ask and Microsoft Live Search includes, but is not limited to, the following:
When a hosted web site video is properly optimized and crawled by the video search engines or posted to social media networking and video sharing web sites, it can reach a large viewing audience for a minimal investment.
More and more web users are using general-purpose search engines, video search engines and the search function within social networking and video sharing sites to find video clips. This is causing a shift in the practice of search engine optimization from primarily text-based content optimization to optimization of integrated media components such video.
From an implementation standpoint video optimization or video SEO fall into two distinctive categories: hosted or web site video SEO and posted video SEO
Web site video SEO focuses primarily on on-page text optimization of the page the video resides on and video meta-data optimization because most video search engine crawlers cannot determine from the video content what the video is about.
Posted video SEO primarily deals with preparing video for the requirements of the social networking or online video sharing web sites (e.g. YouTube, Revver) that the video will be uploaded to and hosted on.
Before starting with video search optimization it is important to develop a plan that describes the video requirements of the video search engines, video sharing web sites and social networking sites to which the video is going to be submitted. This is an important first step because the search engines are all different and the video specifications of each search engine and social networking site is unique. The video optimization plan should at least include keyword research to identify the most popular keywords that are related to the video content and subject of the video and video production requirements, e.g. which file format(s) to use. To cover all bases offer three video formats (Flash, Windows Media file and QuickTime) when posting video on a web page and one format (e.g. Flash) for submission of video files to social networking and video sharing sites should be used.
Our video search optimization services include the following components:
Contact us or call 1-888-755-5151, ext 17 for more information.
Once web pages have been indexed in the natural or organic listings of the major crawler-based search engines, they may maintain their top-ranking positions for a long time. However, since the search engines constantly change, the methods they use to determine page rankings, web pages may also decline in position quickly or get dropped completely. To maintain top-ranking positions once they have been established, we offer a Monthly Search Engine Maintenance Program.
This service includes:
Contact us or call 1-888-755-5151, ext 17 for more information.
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