Natural or organic search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the textual organic search results of major search engines across a defined set of keyword phrases. "On-the-page" search engine optimization typically includes the addition of search terms to the page title and copy of a web page, while "off-the-page" search engine optimization is concentrated around the acquisition of inbound links. An effective search engine optimization (SEO) campaign can result in top placements in the search results and lead to more targeted web site traffic.
When web images and video are optimized for search, they can appear within Google, Microsoft Live Search or Yahoo! "main" search results and in prominent positions in the "vertical" image and video search engines and provide for an attractive additional web site traffic source.
A strategic comprehensive search engine optimization program starts with the development of a SEO plan, including a web site review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.
The attributes that contribute to content indexing and high rankings in the organic search engine listings at the major search engines can be categorized into six major components:
Our goal is to rank a client's web site in premier positions on the organic search result pages of the major crawler-based search engines. We first identify the measurable client goals and objectives, then select the optimum target keywords and then optimize the page content and/or create keyword-targeted information pages which we integrate in the web site. Those pages are carefully created to target two to three keyword phrases. We also pay close attention to link building, specific strategies for increasing the number of inbound links from other web sites, which result in higher rankings and more traffic.
The web site content, page construction, site navigation, HTML coding, site architecture and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, our SEO consultants will implement the web site content, navigation and site architectural changes necessary to make it easy for crawler-based search engines to index the content of a web site and to determine page relevancy for ranking.
Some top listings will appear in the search results within four to five days after submission when paid inclusion services are used. This is the case with web sites submitted to Yahoo!, AllTheWeb and AltaVista through the Yahoo! Search Submit paid inclusion program. Free inclusion, (through a free crawl, without guaranteed listing, into Yahoo!, Google, Microsoft Live Search and other major search engines), may take up to six months for web sites with new domain names. New web site content pages and updates to existing web pages usually are crawled within 30 days and appear in the index and search results within two weeks to three months.
Our search engine optimization program includes a detailed review of a prospective client's web site for the purpose of developing a search engine optimization strategy and implementation plan.
The web site analysis and strategic development phase of our search engine optimization (SEO) services includes the following:
Our implementation process includes, but is not limited to, the following steps:
Any payments to the search engines in the form of paid inclusion fees are quoted separately. Advanced Media Productions does not mark up any paid inclusion fees.
Our process for image search optimization at Google, Yahoo, AOL Search, Ask and Microsoft Live Search includes, but is not limited to, the following:
When a hosted web site video is properly optimized and crawled by the video search engines or posted to social media networking and video sharing web sites, it can reach a large viewing audience for a minimal investment.
More and more web users are using general-purpose search engines, video search engines and the search function within social networking and video sharing sites to find video clips. This is causing a shift in the practice of search engine optimization from primarily text-based content optimization to optimization of integrated media components such video.
From an implementation standpoint video optimization or video SEO fall into two distinctive categories: hosted or web site video SEO and posted video SEO
Web site video SEO focuses primarily on on-page text optimization of the page the video resides on and video meta-data optimization because most video search engine crawlers cannot determine from the video content what the video is about.
Posted video SEO primarily deals with preparing video for the requirements of the social networking or online video sharing web sites (e.g. YouTube, Revver) that the video will be uploaded to and hosted on.
Before starting with video search optimization it is important to develop a plan that describes the video requirements of the video search engines, video sharing web sites and social networking sites to which the video is going to be submitted. This is an important first step because the search engines are all different and the video specifications of each search engine and social networking site is unique. The video optimization plan should at least include keyword research to identify the most popular keywords that are related to the video content and subject of the video and video production requirements, e.g. which file format(s) to use. To cover all bases offer three video formats (Flash, Windows Media file and QuickTime) when posting video on a web page and one format (e.g. Flash) for submission of video files to social networking and video sharing sites should be used.
Our video search optimization services include the following components:
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Once web pages have been indexed in the natural or organic listings of the major crawler-based search engines, they may maintain their top-ranking positions for a long time. However, since the search engines constantly change, the methods they use to determine page rankings, web pages may also decline in position quickly or get dropped completely. To maintain top-ranking positions once they have been established, we offer a Monthly Search Engine Maintenance Program.
This service includes:
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Web site images and video that has been optimized for search engines and social networking web sites can generate a steady stream of web traffic, leads, boost brand-awareness and can good be a good tactic for getting more inbound links. Our services for image and video optimization includes:
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Search engines are using spider software programs to crawl the content of web sites. After a web site has been crawled the search engines will index the site content in the search database and determine the relevancy and ranking of the page in the organic search results based on a proprietary algorithm. The top-4 search engines cover about 95 percent of all online searches performed on the Internet. Those search engines include:
Paid inclusion programs guarantee inclusion and deep listing in the search engine organic listings for a fee. It does not guarantee a particular position in the search results. Being more deeply listed can help web pages to be more likely to appear in response to a wide range of search queries. In addition to guaranteed inclusion, search engines are offering paid inclusion clients more frequent spidering of their web site, allowing fine-tuning of search engine optimization efforts.
Yahoo! offers URL and trusted feed paid inclusion through the Search Submit program. URL paid inclusion is designed for web sites that require guaranteed indexing of individual pages. Following payment of an annual review fee per URL, the Yahoo crawler visits and indexes the pages frequently (typically every 48 hours). In addition to an annual fee Web site owners also pay an additional flat fee each time someone clicks on one of the paid inclusion listings.
Yahoo's trusted feed or "bulk" inclusion program allows submission of thousands of URL's. This program operates primarily on a cost-per-click basis. Rather than paying an annual review fee and for each click, site owners only pay when someone clicks on one of the paid inclusion listings.
Learn more about Paid Inclusion Management.
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call 1-888-755-5151, ext 17
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All search engines rely on "link analysis" in addition to traditional information retrieval techniques to help determine relevancy, and thereby ranking, of web pages. "Link popularity" is only part of the link analysis system. Link popularity refers to the number of inbound links a web site receives from external web sites and does not take into account the quality and context of links. With a link analysis system a link from a major directory like Yahoo! or a well-known, trusted and related web site is seen as far more valuable than a link to your site from an unknown, unrelated web site.
Learn more about Link Building.
Contact us or
call 1-888-755-5151, ext 17
for more information.
Contact us or
call 1-888-755-5151, ext 17
for more information.
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