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Search Marketing and Search Campaign Management from a Boston, Massachusetts-based Web Services Firm

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Search Marketing

Advanced Media Productions develops and implements search marketing strategies to help clients connect directly with prospects online, generate sales and build brands. We develop customized, result-oriented, full-service search engine marketing programs that tightly integrate search engine optimization (SEO), video search marketing, paid search advertising and mobile search for maximum ROI.

Each client has their own specific search marketing goals and objectives. Therefore, we start every new search engine marketing (SEM) program with defining the customer requirements, goals and ROI metrics. Then we utilize the most effective combination of search marketing tactics to deliver the goods.

Our full service search engine marketing program includes strategy development, keyword analysis, search engine optimization for “blended search” listings at the major search engines, image and video search optimization (video SEO) for “vertical” specialty search engines and the purchase and management of PPC (pay-per-click) search advertising. In addition, we offer search engine marketing campaign management and analysis, a comprehensive link-building program aimed at improving link popularity and social media marketing, which has become a major factor in achieving and maintaining high ranking positions on the search result pages of crawler-based search engines.

Our Capabilities

Our team of web development, web marketing and search engine optimization specialists represent many years of shared experience and a thorough understanding of web design, the major crawler-based search engines, PPC search advertising, shopping comparison product feed optimization, mobile search and other online advertising tactics. Our capabilities include:

  • In-depth knowledge of general and "vertical" search engine crawling, indexing and ranking algorithms, web directory submission guidelines, search engine strategic alliances, partnerships and business models
  • Deep knowledge of keyword research methodologies and hands-on experience with a wide variety of keyword research tools
  • Solid understanding of user search behaviors
  • Expert level search engine research skills
  • Copy writing and editing skills
  • Thorough understanding and experience with desktop and mobile PPC search and PPC search ad networks
  • Expertise and experience with “search-engine friendly” web design, web site usability, information architecture and conversion optimization
  • Expert knowledge in statistical analysis and web analytics software

Search Engine Optimization

Search engine optimization or SEO is the practice of gaining high-ranking web site, video or image listings for relevant keyword phrases on the organic search results pages of the major general search engines and “vertical” video and image search engines.

Advanced Media Productions provides clients with full-service search engine optimization services, including the development of a search engine optimization plan, keyword research and selection, new content development, content keyword optimization, link building and ongoing monitoring and maintenance.

Learn more about Search Engine Optimization.

Video Search Marketing

Online video discovery is on the rise and more and more people than ever are using search to find the video they are looking for on the Web. The number of video search queries performed every month is rivaling those of the top general-purpose search engines Google.com and Yahoo! Video marketing and video search optimization should be a high priory for every online marketer, business owner and corporation.

Learn more about Video Search Marketing.

PPC Search Management

Advanced Media Productions offers in-depth expertise and tools for the launch and management of pay-per-click (PPC) search campaigns at Google AdWords and Microsoft adCenter. We provide all-inclusive PPC campaign management services covering the entire life cycle of your PPC advertising efforts, including account set-up, keyword research and selection, ad copy writing, keyword bidding, bid management across multiple PPC search ad networks, monitoring of incoming traffic up to click-to-sales or click-to-lead conversion, search retargeting and ROI analysis.

Learn more about PPC Search Management.

YouTube Promoted Videos Search Management

The YouTube Promoted Videos ad system provides online marketers, businesses and corporations with a unique opportunity to boost brand visibility and drive user engagement within the YouTube community through cost-per-view (CPV) advertising. Promoted Videos appear in the premier top spots of the organic video search results and link directly to the advertisers branded video channel.

Learn more about YouTube Promoted Videos Search Management.

Shopping Search Engine Data Feed Submission

Shopping comparison engines are sophisticated tools designed to make it easy for consumers to find information about products for sale online. They have emerged as one of the most important vertical categories of specialized search for searchers, advertisers and merchants alike. Almost all shopping comparison search engines now offer features that go beyond comparing product pricing, such as consumer reviews, merchant ratings, most popular products and total prices, including tax and shipping. Shopping comparison engines are also powerful customer acquisition channels for merchants. However, before a merchant's products can appear in the shopping comparison search engines, they must be submitted through a product data feed.

Learn more about Shopping Search Engine Data Feed Submission.

Local Search Marketing

Local search marketing allows businesses and advertisers to use Internet Yellow Pages, local Web directories, social networking sites and search engines to geographically target Web users within their local areas rather then nationwide. “Classic” local search engine optimization (SEO), local search business listings and advertising can be highly effective because they can be targeted very precisely to the search terms and location provided by the user.

Learn more about Local Search Marketing.

Mobile PPC Search Management

Mobile search is allowing consumers and business professionals to find exactly where they are looking for online while they are on-the-go. With the increasing number of mobile users accessing the Web from a smartphone, mobile search is quickly becoming a critical online marketing vehicle for businesses interested in selling products and services online.

Learn more about Mobile PPC Search Management.

Link Building

As more and more companies want the top spots on the organic search results pages at Yahoo!, Google, Microsoft Bing and search engine algorithms increasingly rely on link popularity to determine the placement within the search listings, a comprehensive link building program becomes an absolute necessity for any search engine optimization (SEO) program.

Learn more about Link Building.

SEM Campaign Management

Search Engine Marketing Campaign Management is an essential part of the search engine marketing effort. It provides online marketers, merchants, business owners and organizations with a full-service search engine marketing solution, including the ability to monitor, measure, analyze and optimize the performance of a cross-channel search engine marketing campaign spanning PPC ad networks, organic search engines, shopping comparison search engines, and other online marketing campaigns. Detailed campaign reports provide online marketers with an insight on which areas of the campaign are working and which need to be improved or eliminated.

Learn more about SEM Campaign Management.

Contact us or call 1-888-755-5151 for more information.

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Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151 Email:info@advmediaproductions.com

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