Search Marketing

Advanced Media Productions develops and implements search strategies to help clients acquire customers, generate sales and build brands. We develop customized, result-oriented, full-service search engine marketing programs that tightly integrate search engine optimization, directory submission, paid search advertising and paid inclusion for maximum ROI.

Our full service search engine marketing program includes keyword analysis, optimization and submission of web pages to the editorial-style listings of major search engines, and the purchase and monitoring of paid inclusion and paid placement listings. In addition, we offer campaign management and analysis, and a comprehensive link-building program aimed at improving link popularity, which has become a major factor in achieving and maintaining high ranking positions on the search result pages of crawler-based search engines.

Our Capabilities

Our team of web marketing and search engine optimization specialists represent many years of shared experience and a thorough understanding of the major crawler-based search engines, paid inclusion, paid placement shopping site submission and other online advertising services. Our capabilities include:

• in-depth knowledge of search engine algorithms, directory submission guidelines, search engine strategic alliances, partnerships and business models.
• in-depth knowledge of keyword research and analysis.
• advertising copywriting and editing skills.
• thorough understanding of paid inclusion and paid placement services.
• expertise in web site design and usability, site navigation, information architecture and web site conversion enhancements.
• in-depth understanding of user search behaviors.
• expert level search engine research skills.

Search Engine Optimization

Search engine optimization or SEO is the practice of gaining high-ranking web site listings for relevant keyword phrases on the organic search results pages of the major search engines.

Advanced Media Productions provides clients with full-service search engine optimization services, including the development of a search engine optimization plan, keyword research and selection, new content page development, content keyword optimization, link building and ongoing maintenance.

Learn more about Search Engine Optimization.

PPC Paid Search Management

Advanced Media Productions offers in-depth knowledge and tools for the launch and maintenance of successful pay-per-click (PPC) campaigns at Yahoo Search Marketing, Google AdWords, MSN adCenter and others. We can provide all-inclusive pay-per-click campaign management services covering the entire life cycle of your PPC advertising efforts, including program registration, keyword selection, copy writing, keyword bidding, bid management across multiple pay-per-click search engines, tracking of incoming traffic up to click-to-sales or click-to-lead conversion, and ROI analysis.

Learn more about PPC Search Management.

Web Directory & Internet Yellow Pages Submission

Submitting the URL's of a web site or web pages to the major directories and a large number of second-tier general and niche directories is an effective way of acquiring web site traffic and inbound links to increase web site link popularity and top placement in the organic search results at Google, Yahoo! and Microsoft Live Search.

Internet Yellow Pages provide a cost effective solution to local and national businesses seeking to attract local customers via the Web.

Learn more about Web Directory & Internet Yellow Pages Submission.

Paid Inclusion Management

Paid inclusion management is a paid URL inclusion service that increases a Web site’s visibility, but not placement, in a range of Web directories and the organic search engine listings at Yahoo! The benefit of the program is that the inclusion Web pages in the Web directories and Yahoo organic search engine index is guaranteed.

Learn more about Paid Inclusion Management.

Shopping Search Engine Data Feed Submission

Shopping comparison engines are sophisticated tools designed to make it easy for consumers to find information about products for sale online. They have emerged as one of the most important vertical categories of specialized search for searchers, advertisers and merchants alike. Almost all shopping comparison search engines now offer features that go beyond comparing product pricing, such as consumer reviews, merchant ratings, most popular products and total prices, including tax and shipping. Shopping comparison engines are also powerful customer acquisition channels for merchants. However, before a merchant's products can appear in the shopping comparison search engine, they must be submitted through a product data feed.

Learn more about Shopping Search Engine Data Feed Submission.

Local Search Marketing

Local search marketing allows businesses and advertisers to use Internet Yellow Pages, local Web directories and search engines to geographically target Web users within their local areas rather then nationwide. Local search business listings and advertising can be highly effective because they can be targeted very precisely to the search terms and location provided by the user.

Learn more about Local Search Marketing.

Link Building

As more and more companies want the top spots on the organic search results pages at Yahoo!, Google and Microsoft Live Search and search engine algorithms increasingly rely on link popularity to determine the placement within the search listings, a comprehensive link building program becomes an absolute necessity for any search engine optimization (SEO) strategy.

Learn more about Link Building.

SEM Campaign Management

Search Engine Marketing Campaign Management is an essential part of the search engine marketing effort. It provides merchants and site operators with a full-service search engine marketing solution, including the ability to measure and analyze the results of a campaign across pay-per-click search engines, organic search engines, shopping comparison search engines, trusted feed paid inclusion programs and other online marketing campaigns such as Internet Yellow Pages and Local Search engines. Detailed campaign reports provide online marketers with an insight on which areas of the campaign are working and which need to be improved.

Learn more about SEM Campaign Management.

Contact us or call 1-888-755-5151, ext 17 for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.