Search Marketing

Advanced Media Productions develops and implements search strategies to help clients acquire customers, generate sales and build brands. We develop customized, result-oriented, full-service search engine marketing programs that tightly integrate search engine optimization (SEO), Web directory and Yellow Page submission, paid search advertising, mobile search and paid inclusion for maximum ROI.

Our full service search engine marketing (SEM) program includes strategy development, keyword analysis, search engine optimization for “blended search” listings at the major general search engines, image and video search optimization (video SEO) for “vertical” specialty search engines and the purchase and management of pay-per-click (PPC) search advertising. In addition, we offer search engine marketing campaign management and analysis, and a comprehensive link-building program aimed at improving link popularity, which is a major factor in achieving and maintaining high ranking positions on the search result pages of crawler-based search engines.

Our Capabilities

Our team of web development, web marketing and search engine optimization specialists represent many years of shared experience and a thorough understanding of web design, the major crawler-based search engines, PPC search advertising, paid inclusion programs, shopping comparison product feed optimization, mobile search and other online advertising services. Our capabilities include:

• In-depth knowledge of search engine crawling, indexing and ranking algorithms, web directory submission guidelines, search engine strategic alliances, partnerships and business models
• Deep knowledge of keyword research methodologies and hands-on experience with a wide variety of keyword research tools
• Solid understanding of user search behaviors
• Expert level search engine research skills
• Copy writing and editing skills
• Thorough understanding and experience with desktop and mobile PPC search, PPC search ad networks search engine and search engine paid inclusion programs
• Expertise and experience with “search-engine friendly” web design, web site usability, information architecture and conversion optimization

Search Engine Optimization

Search engine optimization or SEO is the practice of gaining high-ranking web site, video or image listings for relevant keyword phrases on the organic search results pages of the major general search engines and “vertical” video and image search engines.

Advanced Media Productions provides clients with full-service search engine optimization services, including the development of a search engine optimization plan, keyword research and selection, new content development, content keyword optimization, link building and ongoing monitoring and maintenance.

Learn more about Search Engine Optimization.

PPC Paid Search Management

Advanced Media Productions offers in-depth expertise and tools for the launch and management of pay-per-click (PPC) search campaigns at Yahoo! Search Marketing, Google AdWords and Microsoft adCenter. We can provide all-inclusive PPC campaign management services covering the entire life cycle of your PPC advertising efforts, including account set-up, keyword research and selection, ad copy writing, keyword bidding, bid management across multiple PPC search ad networks, monitoring of incoming traffic up to click-to-sales or click-to-lead conversion, and ROI analysis.

Learn more about PPC Search Management.

Web Directory & Internet Yellow Pages Submission

Submitting the URL's of a web site or web pages to major web directories and a large number of second-tier general and niche web directories is an effective way of acquiring inbound links to increase web site link popularity and top placement in the organic search results listings at Google, Yahoo! and Microsoft Live Search.

Internet Yellow Pages directories provide a cost effective solution to local and national businesses seeking to attract local customers via the Web.

Learn more about Web Directory & Internet Yellow Pages Submission.

Paid Inclusion Management

Paid inclusion management is a paid URL inclusion service that increases a Web site’s visibility, but not placement, in a range of Web directories and the organic search engine listings at Yahoo! The benefit of the program is that the inclusion of Web pages in the Web directories and Yahoo organic search engine index is guaranteed.

Learn more about Paid Inclusion Management.

Shopping Search Engine Data Feed Submission

Shopping comparison engines are sophisticated tools designed to make it easy for consumers to find information about products for sale online. They have emerged as one of the most important vertical categories of specialized search for searchers, advertisers and merchants alike. Almost all shopping comparison search engines now offer features that go beyond comparing product pricing, such as consumer reviews, merchant ratings, most popular products and total prices, including tax and shipping. Shopping comparison engines are also powerful customer acquisition channels for merchants. However, before a merchant's products can appear in the shopping comparison search engines, they must be submitted through a product data feed.

Learn more about Shopping Search Engine Data Feed Submission.

Local Search Marketing

Local search marketing allows businesses and advertisers to use Internet Yellow Pages, local Web directories and search engines to geographically target Web users within their local areas rather then nationwide. Local search business listings and advertising can be highly effective because they can be targeted very precisely to the search terms and location provided by the user.

Learn more about Local Search Marketing.

Mobile PPC Search Management

Mobile search is allowing consumers and business professionals to find exactly where they are looking for online while they are on-the-go. With the increasing number of mobile users accessing the Web from a smartphone, mobile search is quickly becoming a critical online marketing vehicle for businesses interested in selling products and services online.

Learn more about Mobile PPC Search Management.

Link Building

As more and more companies want the top spots on the organic search results pages at Yahoo!, Google, Microsoft Live Search and search engine algorithms increasingly rely on link popularity to determine the placement within the search listings, a comprehensive link building program becomes an absolute necessity for any search engine optimization (SEO) program.

Learn more about Link Building.

SEM Campaign Management

Search Engine Marketing Campaign Management is an essential part of the search engine marketing effort. It provides online marketers, merchants, business owners and organizations with a full-service search engine marketing solution, including the ability to measure, analyze and optimize the performance of the results of a campaign across pay-per-click (PPC) search engines, organic search engines, shopping comparison search engines, trusted feed paid inclusion programs and other online marketing campaigns such as Internet Yellow Pages and local search engines. Detailed campaign reports provide online marketers with an insight on which areas of the campaign are working and which need to be improved.

Learn more about SEM Campaign Management.

Contact us or call 1-888-755-5151, ext 17 for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.