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Search
Engine Optimization (SEO) |
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Natural or organic search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the textual organic search results pages of major search engines across a defined set of keyword phrases. An effective search engine optimization campaign can result in top placements on the search results and lead to more targeted web site traffic.
Image and Video Search Optimization
When web images and video are optimized for search, they can appear within Google's, Yahoo and Ask.com’s "main" search results or at the top of the "vertical" image and video search results and provide for an attractive additional web site traffic source.
SEO Overview
A comprehensive search engine optimization program starts with the development of a search engine optimization plan, including a web site review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.
The attributes that contribute to content indexing and high rankings in the organic search engine listings at the major search engines can be categorized onto 6 major components:
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Keyword research. |
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Keyword optimization (SEO copywriting) of web site content. |
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Web page construction and code optimization. |
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Site architecture, URL structure, site navigation and internal link analysis. |
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Link popularity and external link analysis. |
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Web server configuration/Domain name issues/Duplicate content issues. |
Our goal is to rank a client's web site in premier positions on the
natural search result pages of the major crawler-based search engines.
We first identify the measurable client goals and objectives, then select the optimum target keywords and then
optimize the page content and/or create keyword-targeted information pages
which we integrate in the web site. Those pages are carefully created
to target two to three keyword
phrases. We also pay close attention to link building, specific strategies for increasing the number of inbound links from other web sites, which results in higher rankings and more traffic.
The web site content, page construction, site navigation, HTML coding, site architecture and page
URL's can have a significant impact on the ultimate success of a
search engine optimization campaign. Therefore, as part of the search
engine optimization effort, our SEO consultants will implement
the web site content, navigation and site architectural changes necessary
to make it easy for crawler-based search engines to index the content
of a web site and determine page relevancy for ranking.
Some top-listings will appear in the search results within four to five days after submission when paid inclusion services are used. This is the case with web sites submitted to Yahoo, AllTheWeb and AltaVista through the Yahoo! Search Submit paid inclusion program. Free inclusion, through a free crawl, without guaranteed listing, into Yahoo, Google, Microsoft Live Search and other major search engines, may take up to six months for web sites with new domain names. New keyword-targeted information pages and updates to existing web pages usually are crawled within 30 days and appear in the index and search results within 2 weeks to 3 months.
SEO Services
Our search engine optimization program includes a detailed review of a prospective clients' web site for the purpose of developing a search engine optimization strategy and implementation plan.
Web Site Analysis and
Strategy Development
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Review of clients' site visibility goals and objectives. |
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Assessment of web site usability, content and messaging, visual design customer communication and feedback. |
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Thorough
research of a web site's online competition in terms
of visibility across the target keywords phrases and the identification of other opportunities within the search engine space. |
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Conduct competitive link analysis. |
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Identify
the search terms under which the web site should be found. |
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Generate
a complete report on the current standing of the web
site's rankings for those search terms. |
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Conduct
a web site code, architecture and site navigation
review to determine "search engine crawlability". |
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Evaluate
any web server configuration, domain name and duplicate content issues that may prohibit search engine
spiders from correctly crawling and indexing the web site. |
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Identify
HTML code and page conditions that may cause spiders
to remove the site from the index due to unintentional
spamming. |
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Develop a search engine optimization implementation plan. |
Search Engine Optimization Implementation
Our implementation process includes, but is not limited to, the following steps:
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Writing
and implementation or editing of page titles and meta tags. |
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Implementation
of search engine "friendly" coding, site navigation and
web site structural changes to make it easy for search
engines to crawl the content of web pages and determine
relevancy for ranking. |
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Fixing broken links and eliminated your error messages. |
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Development
of high quality textual content optimized for humans
and search engines and templates for keyword-targeted
information pages. |
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Integration
of keyword-targeted information pages into main web site.
We include links on these pages to guide the search
engine spider through the web site content. |
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Acquire
inbound links from popular related web sites and directories and through link baiting campaigns to improve
link popularity. |
Any payments to the search engines in the form of paid inclusion
fees are quoted separately. Advanced Media Productions does not mark
up any paid inclusion fees.
Image Search Optimization
Our process for image search optimization at Google, Yahoo, AOL Search, Ask and Microsoft Live.com, includes, but is not limited to:
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Image files naming with search-friendly and keyword-rich file names. |
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Implementation of keyword-rich ALT and TITLE attributes descriptions. |
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Writing and placement of keyword optimized photo captions. |
Video Search Optimization
When video is properly optimized and uploaded to video search engines, social media networking and video sharing sites it can reach a large viewing audience for a minimal investment.
More and more web users are using the search function at general-purpose search engines, video search engines, social networking and video sharing sites to find video clips. This is causing a shift in the practice of search engine optimization from primarily text-based content optimization to optimization of integrated media components such video and images.
Our video search optimization services include the following:
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Video search optimization planning, including preparing the video for the requirements of the search engines, video sharing and social networking sites the video will be uploaded and hosted. |
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Video File meta data optimization. |
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Video page content optimization. |
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Video sitemap construction. |
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Video optimization, including creating a video thumbnail and video meta data during video encoding. |
Contact us for more information or call 1-888-755-5151, ext 17.
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Monthly Search Engine
Maintenance Program
Once web pages have been indexed in the natural or organic listings of the
major crawler-based search engines, they may maintain their top-ranking
positions for a long time. However, since the search engines constantly
change the methods they use to determine page rankings, web pages
may also decline in position quickly or get dropped completely. To
maintain top-ranking positions once they have been established we
offer a Monthly Search Engine Maintenance Program.
This service includes:
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Monthly
monitoring and reporting on ranking positions (ranking
report). |
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Re-optimization
of any pages that have declined in
position or have been dropped from the search engine
index at AOL Search, Microsoft Live Search, Google, Ask and Yahoo. |
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Development
of additional keyword-targeted information pages for
keywords currently not targeted. |
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Maintenance of existing links and acquisition of
additional inbound links from popular and related web
sites and social media web sites to improve link popularity. |
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Monitoring
of search engine business activities such as strategic
alliances, joint ventures, new business models and
how this may affect rankings in the major crawler-based
search engines and directories. |
Contact us for more information or call 1-888-755-5151, ext 17 . |
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Contact us for more information or call 1-888-755-5151, ext 17.
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Higher web site conversion rates and more revenue or web leads through better keyword targeting. |
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More targeted web site traffic from cost-free clicks through improved rankings in the search results. |
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Additional search engine visibility for many keyword combinations related to the core keyword phrases. |
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Organic search engine listings can triple the click-through rate for the same keywords when they appear with paid search listings on the same page. |
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Web site images and video that has been optimized for search engines and social networking web sites can generate a steady stream of web traffic, leads, boost brand-awareness and can good be a good tactic for getting more inbound links. Our services for image and video optimization includes:
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Image Search Optimization
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Implementation of keyword-rich ALT and TITLE attribute descriptions. |
| - | Writing and placement of keyword optimized photo captions. |
| - | Flickr photo page optimization. |
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Video Search Optimization
| - | Video search optimization planning, including preparing the video for the requirements of the search engines, photo sharing and social networking sites the video will be uploaded and hosted. |
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Video file meta data optimization. |
| - | Watermarking and video thumbnail creation. |
| - | Video page content optimization. |
| - | Video sitemap construction. |
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Contact us for more information or call 1-888-755-5151, ext 17.
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Crawler-based
Search Engines
Search engines are using spider software programs to crawl the content of web sites. After a web site has been crawled the search engines will index the site content in the search database and determine the relevancy and ranking of the page in the organic search results based on a proprietary algorithm. The top-5 search engines cover about 95 percent of all online searches performed on the Internet. Those search engines include:
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Google |
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Yahoo |
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Microsoft Live Search |
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AOL Search |
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Ask |
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Contact us for more information or call 1-888-755-5151, ext 17.
Paid Inclusion
Search Engines
Paid inclusion programs guarantee inclusion and deep listing in the
search engine natural listings for a fee. It does not guarantee
a particular position in the search results. Being more deeply listed
can help web pages to be more likely to appear in response to a
wide range of search queries. In addition to guaranteed inclusion,
search engines are offering paid inclusion clients more frequent
spidering of their web site, allowing fine-tuning of search engine
optimization efforts.
Yahoo! offers URL and trusted feed paid inclusion through the Search Submit program. URL paid inclusion is designed for web sites that require guaranteed indexing of individual pages. Following payment of an annual review fee per URL, the Yahoo crawler visits and indexes the pages frequently (typically every 48 hours). In addition to an annual fee Web site owners also pay an additional flat fee each time someone clicks on one of the paid inclusion listings.
Yahoo's trusted feed or "bulk" inclusion program allows submission of thousands
of URL's. This program operates primarily on a
cost-per-click basis. Rather than paying an annual review fee and for each click,
site owners only pay when someone clicks on one of the paid inclusion listings.
Learn more about our paid
inclusion programs. Request
a quote or call 1-888-755-5151, ext 17 for more information.
All search engines rely on "link analysis" in addition
to traditional information retrieval techniques to help determine
relevancy, and thereby ranking, of web pages. "Link popularity" is
only part of the link analysis system. Link popularity refers to the
number of inbound links a web site receives from external web sites
and does not take into account the quality and context of links. With
a link analysis system a link from a major directory like Yahoo! or
a well-known, trusted and related web site is seen as far more valuable than a link
to your site from an unknown, unrelated web site.
Learn more about our link development programs. Request a quote or call 1-888-755-5151, ext 17 for more information.
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Increased web site visibility and web traffic from vertical image search at Google, Yahoo, AOL Search, Ask and Microsoft Live Search |
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Prominent placement within Google's "main" search results. |
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Limited competition for the top-spots in the image search results. |
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Additional opportunities for brand-awareness building. |
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Often minor changes to a Yahoo store's design; copy, navigation, page titles and meta descriptions tags can greatly effect the ranking in the search engines. Our Yahoo Store SEO program will help your increase your store's traffic and conversion rate.
Contact us for more information or call 1-888-755-5151, ext 17. |
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