Search Engine Marketing Plan and ROI by Advanced Media Productions, Boston, Metrowest, Massachusetts

<body bgcolor="#FFFFFF"> <table> <tr> <td width="579" colspan="3"> <img src="logo.gif" width="300" height="85" alt="Link building program by Advanced Media Productions, Boston, Metrowest, Massachusetts" border="0" usemap="#home"><img src="twebh.gif" width="279" height="85"><br> <font face="Arial, Helvetica, sans-serif"> <h1>Search Engine Marketing Plan and ROI</h1></font> <font face="Arial, Helvetica, sans-serif" size="2"> The Search Engine Marketing Plan is designed for businesses that want to improve the brand awareness and revenue generating capacity of their web sites through search engine marketing.<br><br> The Search Engine Marketing Plan includes a thorough evaluation of the revenue generating capability of the clients’ web site against the overall business objective and goals, and the visibility across the major US search engines. The plan provides recommendations and implementation strategies in areas of web site usability, web design, search engine marketing along with actionable recommendations to improve the web site’s search engine crawler “friendliness”.<br><br> The 3 key components covered in the Search Engine Marketing Plan are:<br><br> <strong><font color="#006666">Web Site Usability and Conversion</font></strong><br> </font> <table width="265" border="0" cellspacing="0" cellpadding="2"> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Content and message</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Navigation and site structure</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Visual design</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2"> Customer communication and feedback</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2"> Web site conversion optimization</font></td> </tr> </table> <br> <font face="Arial, Helvetica, sans-serif" size="2"> <strong><font color="#006666">Search Engine Marketing Analysis and Review</font></strong><br> </font> <table width="265" border="0" cellspacing="0" cellpadding="2"> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Online competitive analysis and strategy</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Analysis and review of the current web sites' search engine media mix</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Keyword research</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2"> Search engine optimization and analysis</font></td> </tr> </table><br> <font face="Arial, Helvetica, sans-serif" size="2"> <strong><font color="#006666">Search Engine Marketing Implementation Plan and ROI</font></strong><br> As part of the search engine marketing plan Advanced Media Productions will prepare a Search Engine Marketing Implementation Plan that defines the marketing strategy and optimum mix of search media to gives a clients’ web site the maximum increase in visibility and ROI throughout a search engine marketing campaign. Depending on the clients’ goals and budget the plan describes the implementation and cost of one or more of the following 8 areas of search engine marketing:<br> <br> </font> <table width="265" border="0" cellspacing="0" cellpadding="2"> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Search engine marketing strategy</font></td> </tr> <tr> <td width="14" valign="top"><img src="sbull.gif" width="14" height="14"></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2">Search engine optimization and submission</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">General directory submission and Yellow Page Directory Submission</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Pay-per-click search engine keyword submission</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Shopping comparison search engine submission</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Search engine marketing campaign management</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Campaign analysis and ROI</font></td> </tr> <tr> <td valign="top"><img src="sbull.gif" width="14" height="14"></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Return On Investment Estimate</font></td> </tr> </table><br> <font face="Arial, Helvetica, sans-serif" size="2"> <strong><font color="#006666">Review Process and Delivery</font></strong><br> The Web site usability review, search engine marketing analysis and the development of the search engine marketing implementation plan are performed by our experienced search engine marketing experts and web development staff who have years of experience in online marketing and web site development. The process is as follows:<br> <br> </font> <table width="265" border="0" cellspacing="0" cellpadding="2"> <tr> <td width="14" valign="top"><font face="Arial, Helvetica, sans-serif" size="2"><strong>1.</strong></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2"> Review of the clients' business objective and goals</font></td> </tr> <tr> <td width="14" valign="top"><font face="Arial, Helvetica, sans-serif" size="2"><strong>2.</strong></font></td> <td width="251"><font face="Arial, Helvetica, sans-serif" size="2"> Initial visit to the clients' web site to start evaluation and competitive analysis</font></td> </tr> <tr> <td valign="top"><font face="Arial, Helvetica, sans-serif" size="2"><strong>3.</strong></font></td> <td><font face="Arial, Helvetica, sans-serif" size="2">Preparation and delivery of a written 12-15 page Search Engine Marketing Plan, including actionable recommendations, implementation plan with projected advertising budgets and ROI estimates</font></td> </tr> <tr> <td valign="top"><font face="Arial, Helvetica, sans-serif" size="2"><strong>4.</strong></font></td> <td><font face="Arial, Helvetica, sans-serif" size="2">30-minute interview plus 30-minute follow-up by phone to review the plan by phone for US customers</font></td> </tr> </table> <font face="Arial, Helvetica, sans-serif" size="2"> <br> The project turnaround time is maximum 15 business days. <br><br> <a href="webserv.html" target="_top">Web Services</a> | <a href="hosting.html" target="_top">Web Hosting</a> | <a href="comp.html" target="_top">Company Profile</a> | <a href="client.html" target="_top">Projects</a> | <a href="support.html" target="_top">Support</a><br> <A href="promotop.html" target=_top>Web Design</a> | <A href="customtop.html" target=_top>Web Development</a> | <A href="seo_top.html" target=_top>Search Engine Optimization</a><br> <a href="web_site_hosting_boston_d.html" target="_top">Web Site Hosting</a> | <a href="contact.html" target="_top">Contact Us</a> | <a href="jobs.html" target="_top">Careers</a> | <a href="newsandevents.html" target="_top">News & Events</a> | <a href="map.html" target="_top">Site Map</a><br><br> Copyright © 1999-2006<br> Advanced Media Productions, Inc.<br> Advanced Media Productions, Inc., 251 West Central St., Suite 28, Natick, Massachusetts 01760, USA<br> Tel: 508-647-5151 - Fax: 508-647-5150 - E-mail: <a href="mailto:info@advmediaproductions.com">info@advmediaproductions.com</a><br> </font></td> </tr> <tr> <td width="280"> </td> <td width="175" valign="top"> </td> <td width="124" valign="top"> </td> </tr> </table> <map name="home"> <area shape="rect" coords="84,4,294,19" href="index.html" target="_top"> <area shape="rect" coords="10,8,75,70" href="index.html" target="_top"> </map> </body>