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<h1>Search engine optimization, submission and marketing</h1>
Search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to raise the position of a web site on the search results page of crawler-based search engines.<br><br>
Our goal is to rank a client's web site in premier positions on the editorial search result pages of the major crawler-based search engines. We first select the optimum target keywords for a web site and then optimize the page content and/or create "keyword-targeted content" pages that we integrate in the web site. Those pages are carefully created to target one specific search engine for one or two primary keyword phrases. We also pay close attention to link analysis systems, link popularity building, "theme-based indexing" and about 10 other aspects crawler-based search engines care about.<br><br>
The web site content, navigation, HTML coding, architecture and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, Advanced Media Productions will implement the web site content, navigation and structural changes necessary to make it easy for crawler-based search engines to index the content of web pages and determine page relevancy for ranking.<br><br>
Some top-listings will appear within the first three to four days after submission when paid inclusion services are used. This is especially the case with the Inktomi powered search engines as well as Lycos, FAST/AllTheWeb, AskJeeves and AltaVista. Paid inclusion in Yahoo and LookSmart can take up to two weeks. Inclusion in Google powered search engines AOL Search, Netscape, Yahoo and Google may take up to four months.<br><br>
Services<br>
We offer the following search engine optimization services for crawler-based search engines with editorial listings and paid inclusion programs:<br><br>
Web Site Analysis and Strategy Development<br>
Selecting the search terms for which the web site should be optimized. <br>
Generate a complete report on the current standing of your web site's rankings for those search terms.<br>
Conduct a web site content, architecture, usability and navigation review to determine "search engine friendliness".<br>
Evaluate the feasibility of restructuring of web site content in multiple web sites by subject content to accommodate "theme-based" indexing.<br>
Identify HTML code and page conditions that may cause spiders to remove the site from the index due to unintentional spamming<br>
Establish a link popularity strategy and implementation plan.<br><br>
Optimization Implementation<br>
Our implementation process includes the following steps:<br><br>
Creation and implementation or editing of Meta tags and title tags <br>
Implementation of page content and web site structural changes to make it easy for search engines to index the content of web pages and determine relevancy for ranking.<br>
Creation copy and templates for keyword-targeted content pages. <br>
Integration of keyword-targeted content pages into main web site. We include links on these pages to guide the search engine crawler through the web site content.<br>
Acquire inbound links from popular related web sites to improve link popularity <br>
Submission to the following search engines: AltaVista, AOL Search, Netscape, Lycos, Hotbot (Inktomi), MSN, Google, Overture (unpaid listing only), Ask Jeeves, FastSearch/All The Web, Wisenut, Yahoo (Web Matches) and iWon.com. <br><br>
Any payments to the search engines in the form of paid inclusion fees are quoted separately. Advanced Media Productions does not mark up any paid inclusion fees.<br><br>
Monthly Search Engine Maintenance Program<br>
Once web pages have been indexed in the editorial listings of the major crawler-based search engines, they may maintain their top-rankings positions for a long time. However, since the search engines constantly change the methods they use to determine page rankings, your pages may also decline in position quickly or get dropped completely. To maintain top-ranking positions once they have been established we offer a Monthly Search Engine Maintenance Program.<br><br>
This service includes:<br>
Monthly monitoring and reporting on ranking positions (ranking report). <br>
Re-optimization and re-submission of any pages that have declined in position or have been dropped from the search engine index at AltaVista, AOL Search, Netscape, Lycos/AllTheWeb, Hotbot (Inktomi), MSN, Google, Overture (unpaid listings only), Ask Jeeves/Teoma, Yahoo, Wisenut and iWon.com. <br>
Development and submission of additional "keyword-targeted content" pages for highly competitive search terms. <br>
Acquire additional inbound links from popular and related web sites to improve link popularity. <br>
Monitoring of search engine business activities such as strategic alliances, joint ventures, new business models and how this may affect rankings in the major crawler-based search engines and directories.<br><br>
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Copyright © 1999-2006<br>
Advanced Media Productions, Inc.<br>
Advanced Media Productions, Inc., 251 West Central St., Suite 28, Natick, Massachusetts 01760, USA<br>
Tel: 508-647-5151 - Fax: 508-647-5150 - E-mail: <a href="mailto:info@advmediaproductions.com">info@advmediaproductions.com</a><br>
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