Social Game Development

Advanced Media Productions creates innovative games for social networks, the iPhone and Android-powered mobile phones. Our social games combine a rich, animated interface with the viral marketing channels of the Facebook and MySpace social networks to create fun games with high player attention rates.

Flash-based social games are a great ways to capture the attention of an audience for an immersive web experience, and with over 400 million people registered on Facebook, and millions more on MySpace and Hi5, promoting a game on these social networks is extremely prudent. Not only allows this publishers, brand marketers and advertisers to reach millions around the world, but can also keep the costs as low as possible.

What is a Social Game

Social games are turn-based, multiplayer games created to be playable within social networking web sites on iPhone and Android-powered phones that utilize the social graph - a player's social connections - as part of the game. Facebook and MySpace also provide a set of APIs to allow mobile game developers to build apps that take advantage of the social network capabilities. Social games are primarily complete new developments that are build from the ground-up for social gaming, but sometimes they may be ports or variants of existing casual games.

Social games can be categorized by the platforms they run on: desktop or mobile (iPhone and Android) and how they are monetized. They have become popular across various platforms, which means that developers increasingly have to build different versions of a game for Facebook, MySpace, iPhone and Android-powered phones. Free-to-play games have become very popular and are a great place for brands, interested in getting into the gaming space, to start and connect with players in the social network communities. Payment methods that are often used for social game monetization include direct payments, offers and pre-paid cards.

Social Game Development Services

At Advanced Media Productions, we pride ourselves on delivering high quality, interactive cross-platform social games on spec, on time, and on budget. Our social game development services help businesses, corporations and organizations to brand and/or monetizing their mobile games on iPhone, iPad and Android-powered phones and social network web sites. With a wide-range of experience developing games and other interactive products we can work with a variety of styles and genres from quizzes to word puzzle games and shooter games.

Our in-house game development team first analyzes the clients' goals and objectives, functional and platform requirements and then prepares a functional specification. Before we complete and deliver a game we have gone through the following steps:

• Game Definition

  The game definition phase of social game development identifies the client goals, objectives, and budget.

• Marketing Foundation

  The marketing foundation lays the groundwork for game positioning and success. It typically includes key marketing goals, target audience, gaming platforms, monetization, geographic focus, social network policies and calls-to-action.

• Gameplay Research and Definition

  In the gameplay research and definition phase we examine what the expectation of the game's anticipated target audience is, the overall game requirements and what will be key to the success and profitability of the game.

• Monetization

  Unless a game will be developed as a free-to-play game the monetization strategy must be defined before development starts. Game monetization can vary from advertising to virtual goods with direct payments, offers and pre-paid cards.

• Functional Specification

  After we have gained an in-depth understanding of the game business objectives, marketing foundation, gameplay, monetization strategy and game target platforms, we will produce a detailed game development specification.

• Script Development and Storyboarding

  After settling on a basic story and developing a full range of game options, we will begin writing the script. The script is the heart and soul of a game because it governs everything a gamer can do within the game.

  Once a script is completed, a storyboard is created. The storyboard is a graphic organizer, showing a series of illustrations or images displayed in a sequence for the purpose of pre-visualizing the game sequence.

• Social Game Development

  Once the concept, script and storyboard has been developed and agreed on, our development team will start building the backgrounds, characters, and models and produce the audio. In the development of our social games we use an array of tools to make sure game development is executed in an effective manner and the user expectations are met.

• Quality Assurance & Compatibility Testing

  Regardless of the platform, the gameplay, compatibility and usability of each individual game is tested thoroughly according to a comprehensive testing program to ensure that all bugs are identified and fixed before launch.

• Hosting

  Our social game development services do not end with the completion of a game. We are also able to offer clients shared and dedicated hosting services and, if necessary, manage the game through its entire product life cycle.

• Game Distribution

  Social media networking sites offer businesses, corporations and organizations an attractive opportunity to spread social games virally through the social network and have users return on a daily basis. Not only can Advanced Media Productions assist brand advertisers and online marketers reaching millions of people around the world, using free social network channels and keeping distribution costs as low as possible, we can also set-up and manage low cost in-network PPC advertising to supplement and accelerate viral distribution.

Contact us or call 1-888-755-5151 for more information.