Social Media Marketing Plan

Social Media Marketing refers to activities initiated on social media web sites, like Facebook, LinkedIn, YouTube, Google+, Twitter, content discovery sites, social news site and forums with the goal to spread a message or content in the form of video, text, images, audio, widgets, virally through the social web to gain attention, visibility and traffic.

Advanced Media Productions offers social media marketing planning and consulting services that help businesses and organizations discover the audience they want to reach, gather insight and intelligence on what motivates them, and develops strategies and tactical plans to bring them closer to their brands, products or services.

Our Social Media Marketing Plan development service is designed for businesses and organizations that want to use social media to build brand-awareness, influence the acceptance and promotion of products and services, generate web site and social network channel traffic, viral buzz and incoming links to their web sites for search engine optimization purposes.

The Social Media Marketing Plan is comprised of a description of the customer’s goals and objectives, a target audience analysis and an implementation plan that includes specific goals, strategies, tactics, key performance indicators to measure success and an ongoing social media campaign management and support plan.

The Social Media Marketing Plan will include the following sections:

Overall Goals and Objectives

The campaign goals and objectives section includes the following:

• Determine the customer’s specific goals and objectives - building brand visibility and brand awareness, generating web site traffic and social network channel traffic, acquiring inbound links, deep user engagement and boost lead generation
• Establish the implementation and execution timelines and milestones

Market Analysis

The Market Analysis section describes the customer’s target market (audience), target market trends, market characteristics and the social activities.

• Target Market (Audiences)

  The Target Market section explain the demographics, activities, behavior and the social communities (platforms groups) where the customer’s target audience(s) interacts, shares information and makes recommendations.

• Target Market Trends

  This section provides an insight in the trends that are emerging within the customer’s social media target markets. This may include the social media capabilities of the customer’s target audience(s), the social media platforms they are migrating to, how their interaction is changing and how this is going to affect the relationship between the customer and the target communities.

• Target Market Characteristics and Needs

  The Target Market section describes the technology platforms with actual behavior and sophistication levels of the customer’s target audience and also assesses the customer’s current social marketing activities.

Social Media Marketing Campaign Implementation Plan

• Marketing Campaign Foundation

  The Marketing Campaign Foundation is one of the corner stones of the Social Media Marketing Campaign implementation plan. It establishes a benchmark for measuring success and provides direction for the campaign messaging, visual channel design and layout, copywriting and geographic focus.

• Social Media Technologies and Platforms

  Social media marketing is all about targeting the right audiences and the right social media channels. This section describes the selection and characteristics of the social media platforms that will generate maximum visibility, reach and ROI and are most appropriate for successful execution of the customer’s Social Media Marketing campaign.

• Creative Content Development

  The content development section lists the content that will be developed for channel that is part of the Social Media Marketing campaign. This may include brainstorming/idea generation, custom landing page development for the Facebook Page, video production for the YouTube Channel or blog posts for content marketing.

• Cross-Channel Integration

  This section describes the work that is required to facilitate inter-operability between the social media network channels that are part of the campaign mix.

• Integration with Traditional Online Marketing

  Regardless of the customer’s products and services, a social media marketing campaign must be an integral part of the overall online marketing plan. This section will illustrate how the social media marketing plan integrates with traditional online marketing activities.

• Social Media Campaign Management and Support

  Ongoing campaign management and support for social media networking accounts across the various social media networks, blogger outreach and continued participation in news media, bookmarking and content discovery web sites, is crucial for maintaining a social media marketing campaign. This section describes the campaign monitoring and measuring strategy, the tools and methodologies that will be used to determine the performance of the customer’s social media marketing campaign and how the campaign will be maintained over time.

Resource Planning

TThe Resource Planning section details the cost and resources required to implement and succeed with the Social Media Marketing plan.

Review Process and Delivery

The Social Media Marketing implementation plan will be developed by Advanced Media Productions’ experienced Internet marketing staff that has years of experience in traditional and emerging online marketing channels and web content development.

The entire plan development, delivery and review process is comprised of the following steps:

1. Review of the customer’s business goals and objectives
2. Intermediate review session(s) to gather input on the vision and direction of the project and to discuss the progress of the plan
3. Preparation and delivery of a written Social Media Marketing Plan
4. Follow-up session by phone or face-to-face to review the plan

The project turnaround time is maximum 20 business days.

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.