Social Media Marketing

Social media marketing is initiated on social media web sites like Facebook, LinkedIn, MySpace, YouTube, Flickr, Twitter, Digg, Delicious, blogs, and relies on the premise that a marketing message, packaged in exceptionally good, outrageous or unique content, in the form of video, text, audio or widgets, can be virally distributed throughout the social web to invite people to interact and to share it with other people.

Unlike Word of Mouth Marketing, where the primary goal is to target “influencers” to spread the message online and offline, social media marketing is a marketing strategy that is based on connecting directly with the target communities, engaging them and generating content or discussion online. The latter can range from submitting a How-To article or Tip sheet to Digg or bookmarking it at Delicious, putting images up on Flickr, having conversations on Twitter, uploading videos to YouTube and establishing a Facebook Page with contest or just passing a web page on to a friend via email.

Social Media Web Sites

Social media web sites are increasingly complementing, and in some cases replacing, traditional search engines as a way for people to find content that is specific to what they are interested in and as major channels for web site traffic. But a social media marketing campaign will be more than a link building or a low cost viral marketing campaign when it is well planned with content that is prepared for a target audience, a message that engages them and is integrated with traditional online marketing to give it the strength and acceleration it needs to spread virally throughout the social web.

Social Media Marketing Benefits

Social media marketing campaigns provide businesses with new ways of online marketing that no longer relies primarily on traditional online advertising with large budgets, such as banner ad campaigns and paid search advertising, to build brand-awareness and drive web site traffic. The main benefits of a social media marketing campaign are:

Increased Brand Awareness

A social media marketing campaign creates brand visibility and builds brand-awareness from viral messages that travel throughout the social web. Whether from content that virally travels or from active participation in the target communities, using either helps establishing a brands power of authority and online reputation.

More Web Site Traffic and Links

Social media marketing campaigns generate links and web site traffic from profile pages at social media web sites, web widgets, social network applications and content that travels virally throughout social media news and bookmarking web sites. More links result in higher rankings of web pages in the organic search results at Google, Yahoo, Bing and others.

Improved Customer Relationships

Social media marketing - through social networking profiles, blogs, podcasts, wiki's, forums and other social media tools - can improve customer relationships and user engagement. They are accomplished by developing a deeper, two-way communications channel with the customer base, wherein the business can take part in the discussions, receive feedback and build trust.

Social Media Marketing Services

Advanced Media Productions develops social media marketing campaigns for clients with the aim of building brand awareness, driving customer engagement, improving customer service, generating online buzz and boosting organic search engine rankings and web site traffic. Our social media marketing service helps clients with engaging directly with their customers by leveraging social media and understanding how social media relates to their business and existing online marketing campaigns.

By employing our knowledge and expertise with a large variety of online marketing tactics and leveraging our proven campaign management practices we can provide our clients with an opportunity to combine social media, organic search engine optimization (SEO), PPC search and targeted online display advertising in one integrated campaign from a single digital marketing agency.

Strategy Development

Our social media, SEO and online advertising experts will identify the clients' goals and objectives, target audience, content and messaging and social media mix. They focus on those tactics with the greatest potential for generating web site traffic and visual brand exposure and build practical campaigns with maximum user engagement at the lowest risk.

Goals and Objectives

Setting the campaign goals and objectives is one of the most important exercises we engage the client in before a social media placement campaign can start. The campaign goals and objectives allow the client to determine the scope, budget and ROI of the campaign before execution so that campaign results can be tracked and measured when it gets underway.

Target Audience

Knowing the target audience and how to reach them via social media is one of the most important aspects of planning a social media marketing campaign. Advanced Media Productions researches the social web to find out where the clients' target audiences and influencers are active online, where their social networks are, what kind of conversations and content they have.

Strategic Messaging

When the target audience has been defined we create the messaging and content that has the greatest potential for the clients social media engagement. We will work with the clients’ brand assets or develop content from scratch.

Content Creation and Distribution

Our social media marketing and branding experts focus on creating and optimizing dynamic interactive social media campaign content and implementation of all campaign components and initiatives, which may include: Facebook Fan Page, Twitter Account, YouTube Channel, LinkedIn Profile, Google Profile, MySpace Page, Flickr Photostream, Facebook Connect applications, Facebook and Open Social Applications.

Integration With Tradition Online Marketing

Regardless of the clients’ product or service, a social media campaign can and should be an integral part of the overall marketing strategy. It needs to be accelerated through traditional online marketing tactics such as search and online display advertising. As part of our full-service Internet marketing program Advanced Media Productions will coordinate and integrate social media marketing campaigns with traditional online marketing.

Campaign Monitoring, Measuring and Reporting

Monitoring, measuring, reporting and understanding the results of the social media marketing campaign initiatives requires tools that go beyond basic Web site analytics that measure traffic and page views. To get in-depth, comprehensive information and insight about what is happening within the clients' social media ecosystem we use special social media marketing analytics tools that are concerned with tracking, measuring and analyzing conversations, online buzz, social network referral traffic, conversions and the full potential and extent of the various tactics used in a social media marketing campaign.

Social Media Campaign Management and Support

Through our integrated campaign management services Advanced Media Productions will manage and maintain the social media marketing effort and coordinate the activities with traditional online marketing campaigns, such as search engine marketing, email marketing and online display advertising, where we measure and analyze the results and then re-optimize to achieve maximum campaign ROI.

Ongoing management and support may include community management, the daily social network profile management tasks such as moderating comments and engaging visitors, functional and visual design updates across the various social media networks such as Facebook (Facebook Profile, Facebook Groups, Facebook Fan Page), Twitter, YouTube, LinkedIn, Google Profile, MySpace, blogger outreach and continued participation in news media and bookmarking web sites in addition to the management of social media network advertising campaigns.

Social Media Consulting Services

Advanced Media Productions offers expert consulting services covering social media campaign strategy, defining the optimum social media marketing mix and integration with existing traditional online marketing tactics. Our social media consultants will identify the clients' goals and objectives, research and analyze the target audiences and provide actionable recommendations for the planning and execution of a social media marketing campaign.

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.