Social Media Press Release

Sophisticated consumers, Internet savvy media professionals and the new information sharing tools available on social networking web sites and blogs have led to the creation of a new social media press release format that addresses the specific needs of this experienced Web audience.

Social Media Elements

A social media press release is a different type of online news release that facilitates news distribution and consumption utilizing multimedia and social media elements such as tags, social bookmarks, RSS feeds, arranged according to a pre-defined social media format.

The text-based, keyword-optimized online press release is not going away anytime soon, but the social media press release is more functional and makes it easier for sophisticated media people, analysts, bloggers and consumers to gather information for the stories they research or want to write. The social media press release format facilitates this by deconstructing the content offered in a regular online press release into logical sections with various media formats and links in a way that it can be more easily scanned and used.

A social media press release is making "News" part of a dialogue with the broader community versus the age-old, top-down communication from brand to mainstream media. By encouraging the online community to sharing and bookmarking social media press releases brand managers and PR agencies can significantly increased brand-awareness and web traffic, which can lead to higher search engine ranking. and more web site traffic.

Format and Platform

Social media press releases are distributed from a news distribution platform that supports all of the social media elements that are incorporated in the press release. With one click, the social media press release can be submitted to content voting and web sites such as Digg and Deli.cio.us bookmarking by a media professional or blogger exposed to the release. Social media news releases are also trackable across social media web sites and blogs.

Advanced Media Productions is using a social media press release format that is close to the SHIFT Communications and Edelman (StoryCrafter) social media templates. The format has been adapted to be compatible with the distribution infrastructure of the online distribution services we use. Our social media press release format includes the following elements:

• Headline
• Core news facts with key point as bullet points
• Quotes
• Multimedia - Photo image , MP3 file or Podcast link, graphic (e.g. logo) and video
• Links to relevant coverage on the Web
• Add to Del.ico.us and Digg This links
• Links to Technorati tags
• RSS feed subscription link
• Boilerplate statement
• Company information
• Trackback and comments

Social Media Press Release Benefits

Social media press releases are offering the following benefits for public relations firms and their clients:

• Through their multitude of media formats social media press releases have a higher impact then regular online press releases
• A social media press release presents the content in a layout that can more easily scanned and used by media professionals, analysts, researchers and consumers
• A social media press release presents the content in a layout that can more easily scanned and used by media professionals, analysts, researchers and consumers
• The social media elements and the links that are included in a social media press release are extending the reach of the release. The social media elements are encourage the sharing of news and social bookmarks, images and video, creating a multiplying effect whereby media components travel far by themselves through the social web
• Combining the community sharing aspects of the social media press release with keyword content optimization for the news search engines creates higher visibility and a greater competitive advantage
• Social media elements extend the reach of the press release. More media elements means more channels for exposure. For instance media publications that pick up the content of the press release are pulling more readers to the message
• Through trackbacks and comments a social media press releases engages the reader
• Social media news releases are trackable across social media, web sites and blogs

Social Media Press Release Distribution Service

Advanced Media Productions offers a social media press release optimization and submission service that includes keyword research and selection, press release writing, keyword optimization, social media implementation and reporting. Our offerings include:

• Identification and selection of target keyword phrases
• Writing and keyword optimization of press release copy
• Distribution of the social media press release through the PRWeb online news wire service
• Online statistical reports including number of views, number of media pick-ups, the number of times a press release was forwarded and the number of click-throughs to the web site

Contact us or call 1-888-755-5151, ext 17 for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.

Contact us or
call 1-888-755-5151, ext 17
for more information.