Sophisticated consumers, Internet savvy media professionals and the new information sharing tools available on social networking web sites and blogs have led to the creation of a new social media press release format that addresses the specific needs of this experienced Web audience.
A social media press release is a different type of online news release that facilitates news distribution and consumption utilizing multimedia and social media elements such as tags, social bookmarks, RSS feeds, arranged according to a pre-defined social media format.
The text-based, keyword-optimized online press release is not going away anytime soon, but the social media press release is more functional and makes it easier for sophisticated media people, analysts, bloggers and consumers to gather information for the stories they research or want to write. The social media press release format facilitates this by deconstructing the content offered in a regular online press release into logical sections with various media formats and links in a way that it can be more easily scanned and used.
A social media press release is making "News" part of a dialogue with the broader community versus the age-old, top-down communication from brand to mainstream media. By encouraging the online community to sharing and bookmarking social media press releases brand managers and PR agencies can significantly increased brand-awareness and web traffic, which can lead to higher search engine ranking. and more web site traffic.
Social media press releases are distributed from a news distribution platform that supports all of the social media elements that are incorporated in the press release. With one click, the social media press release can be submitted to content voting and web sites such as Digg and Deli.cio.us bookmarking by a media professional or blogger exposed to the release. Social media news releases are also trackable across social media web sites and blogs.
Advanced Media Productions is using a social media press release format that is close to the SHIFT Communications and Edelman (StoryCrafter) social media templates. The format has been adapted to be compatible with the distribution infrastructure of the online distribution services we use. Our social media press release format includes the following elements:
Social media press releases are offering the following benefits for public relations firms and their clients:
Advanced Media Productions offers a social media press release optimization and submission service that includes keyword research and selection, press release writing, keyword optimization, social media implementation and reporting. Our offerings include:
Contact us or call 1-888-755-5151, ext 17 for more information.
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