Social media marketing (SMM), social media web site optimization (SMO) and word of mouth marketing (WOMM) are new forms of social interactive marketing that are increasingly taking control over brands, the marketing message and advertising away from the business owner and online marketer and putting it in the hands of the consumer. They have created a new marketing and advertising order where the goal is to partner with the consumers or customers so that they may interact with, or call attention to, products or services.
This new trend in marketing and advertising is a result of the now dominant use of the Internet infrastructure and increasing adoption of social media tools and platforms, such as blogs, online forums, podcasts, wiki’s, online user review sites, RSS feeds and social networking web sites such as Facebook, Twitter, YouTube and LinkedIn, which have allowed consumers with similar interests to find each other online, communicate better and share information.
Other technologies have helped consumers to determine how they want this content to be delivered to their desktop or portable device. Consumers can now skip ads (Tivo), use software to block ads and pop-ups, filter email messages and delete cookies. On top of this, marketers have to deal with the fact that consumers have become more skeptical about traditional advertising and rely more and more on friends, colleagues and peers for product and service recommendations.
To deal with this new reality, online marketers and business owners must adapt to this new social media environment and find creative ways to promote their brands, products and services. This has already begun as social media tools are used by many marketers to place and spread their marketing message, and to generate large amounts of web site traffic using social media tools.
Word of Mouth Marketing is based on intense user engagement and primarily relies on finding and empowering “influencers” and “evangelists” to spread the word about a product or service online and offline. Influencers are opinion leaders who have extensive knowledge in a specific area, while evangelists are individuals who are empowered to take a leadership role in extending a brand to others. WOMM requires an excellent product or service “influencers” and “evangelists” can use, be excited, and talk about.
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SMM is primarily driven by off-site activities that are initiated on social media web sites, such as Digg, StumbleUpon, Facebook, Twitter, LinkedIn, YouTube, Flickr and others, to spread a message or content (video, images, text article, audio) by itself through the social network.
Whether the objective is to increase inbound links to achieve top web site rankings in the organic search results and generate more web site traffic or improving brand-awareness and consumer associations, a social media marketing campaign is most effective when you have a compelling message ro unique content and a prominent profile in the social networks.
Social Media Marketing campaigns can vary from creating compelling text-based content that gets bookmarked at Delicious, or achieves a listing on the home page at Digg, to creating a video that spreads virally by placing it on YouTube and other video sharing and social networking web sites.
Social Media Marketing happens online and still requires a lot of experimentation and testing. Therefore the rate of success is typically lower than for “traditional” online marketing and advertising, but the rewards can be high for relatively low cost.
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With more than 600 million users to reach Facebook offers a unique opportunity to brands, businesses and corporations to use its wide range of internal and external communication channels to connect with Facebook users. To help clients take advantage of this opportunity, Advanced Media Productions offers an engaging Facebook marketing solution that simultaneously creates, seeds and spreads brand messages across the Facebook platform.
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Social media optimization is a more narrowly defined activity then social media marketing. Social media optimization focuses primarily on making a web site or blog more adaptable to social media.
The idea behind social media optimization is that by adding compelling, dynamic and fresh content on a regular basis, e.g. through tip sheets, how-to listings, white papers, a podcast, blog post, video and integration with social networking sites a web site is more easily and frequently linked to, and achieves, top rankings and visibility in general and specialty search engines. Other examples of SMO are the implementation of share links to social media web sites to facilitate sharing content, experiences and opinions, to make tagging, bookmarking (Delicious) and voting for content (Digg, Stumbleupon) by web site visitors easier.
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Business blogs allow online marketers, business owners and online merchants to engage and communicate directly with their customers and with consumers to build loyalty, online buzz and brand visibility. Through our Business Blog Marketing program, we offer an end-to-end service that includes business blog strategy consulting, blog design, installation and training, ongoing blog management and analytics.
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What consumers, customers and industry analysts are saying about your company, brand and even company employees in blogs, news groups, forums or social networking web sites is quickly indexed by the search engines and retrieved by the public doing research online. By actively monitoring the buzz that is generated about your company, Advanced Media Productions can capture, understand and report on product issues and opinions that consumers and customers share, and proactively participate in the conversations to defy bad publicity or repair a damaged company image.
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Podcasts are no longer used primarily for entertainment purposes and are well underway to becoming low-cost, mainstream syndicated audio and video channels that are increasingly used by businesses to innovate, educate and spread the marketing message.
Online Press Release Distribution is an effective and low-cost online marketing tactic to generate sales, leads, publicity and to increase brand exposure. Through our full-service email broadcast program and online press release newswire service, we are able to distribute email, keyword optimized text and social media press releases to journalists, freelance writers, analysts and media outlets.
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