Video Search Marketing

The ideal combination of convenience, expertise and service is offered through our full-service video search marketing program. This service is comprised of all components that are required for development and execution of an effective video search marketing campaign.

Video Search Marketing Services

The video search marketing service includes strategy and planning, identity, content and message development, script writing, storyboarding, video production (video and audio recording, video editing), web site integration or landing page development, video search engine optimization and distribution.

Strategies and Planning

The first phase of the video search marketing program is critical for businesses and corporations that are starting with a new video search marketing campaign from scratch. In this first phase Advanced Media Productions starts with defining the clients’ goals and objectives, the video topic, content, overall tone, taste and attitude of the video(s) and the overall campaign.

Identity, Content and Messaging

The second step in the development of a video search marketing campaign is the selection and creation of the sound bite or “audio logo” and the visual identity of actual video production(s).

Before script writing can start the client provides Advanced Media Productions with the concept and the content of the video(s). The content of the video(s) can vary, depending on the type of video and can include the marketing foundation, product or service description, features and benefits description and technical specifications. The marketing foundation defines the target audience for the campaign, the geographic focus, call-to-action and, when applicable, the unique selling proposition of the product(s) or service(s) featured in the video.

Script Writing

Script writing is a critical step in the video production process because it determines the content and flow of the production. In the script writing phase we develop a detailed script that provides an outline of the video content and keeps the production well paced during recording.

Storyboarding

Once a script is completed, a storyboard is created. The storyboard is a graphic organizer showing a series of illustrations or images displayed in a sequence for hte purpose of pre-visualizing the video sequence.

Video Production - Video, Audio Recording and Editing

In the video production phase Advanced Media Productions coordinates and executes the video shoots on location or in our in-house studio and performs professional video editing with green screen studio design and background opportunities.

Video Page Development and Web Site Integration

After the video productions have been completed and approved by the client they are integrated into a professionally designed video web page or separate landing page that functions as a launch path for video viewing by Web users. The video page may have its own unique identity or will, when integrated into an existing web site, enforce the existing web site identity. The video page includes an embedded video player, video title, a description, internal site navigation links and social media links.

Video Promotion and Distribution

As part of the video search marketing program Advanced Media Productions will syndicate and distribute the video(s) to various video search engines and video sharing web sites. Video promotion and distribution includes the following services:

Video Search Engine Optimization (SEO)

Video search engine optimization will be performed on all video pages to ensure proper crawling and indexing by the video search engines. Video SEO includes:

Keyword research
Keyword-optimization of in-video file titles
Keyword-optimization of the text, URL’s, page titles and meta tags on the video page using general search engine optimization (SEO) practices
Video site map and RSS/MRSS feed development

Video Syndication

Videos are also uploaded, along with tags, keyword-optimized descriptions and links for video sharing, at social networking and video sharing web sites such as YouTube, Vimeo, Facebook and other video sharing web sites via TubeMogul.

Monitoring, Analysis and Reporting

All videos are fully monitored to track traffic referrals, user engagement and lead conversions and to allow deep data analysis for ongoing performance optimization.