Web analytics tools have become increasingly sophisticated as Internet marketing has grown more complex. Without dedicated resources and in-house expertise, web analytics implementation and data analysis, to improve web site performance and achieve online business goals, can easily turn into an overwhelming experience.
Advanced Media Productions can help businesses, corporations and organizations with establishing a comprehensive web site measurement strategy, implementing a web site analytics program and providing ongoing web analytics services and recommendations that enable their entire organization to take action and see real results.
We deliver more than just web site analytics. Our web analytics solutions group is comprised of a team of seasoned analytics experts experienced in many aspects of online business operations that can help companies to accurately understand how their visitors interact with their web site and brand to maximize customer success and return on investment (ROI). We provide ongoing support, helping clients define their goals towards campaign success using proven data collection, measurement and reporting methods.
Advanced Media Productions offers a turnkey web site analytics service that is based on web analytics software, A/B or multivariate testing software and the expertise of web analytics and web design professionals. With our web site analytics service site owners and online marketers can monitor, collect, measure, report and analyze quantitative web site activity data, which businesses and organizations can use to track user behavior patterns, click conversions, optimize landing pages and maximize campaign ROI. The web site analytics software runs on the web server or uses code tags that are implemented in the web page to send user activity information back to the web server.
Whether a web site is dedicated to lead generation or ecommerce, a business or corporation needs to understand whether their website is working towards achieving their business goals. Web site analytics is a continuous and repetitive process comprised of seven steps: analytics planning, analytics program set-up, data collection, data measurement, reporting, data analysis, and performance optimization. Our analytics team works closely with clients to ensure their analytics program realizes its full potential.
Set goals and objectives - The planning phase is crucial to the successful execution of the analytics program and involves activities that lead to a deep understanding of the business objectives of the online business
In the set-up phase we select a reliable and relevant analytics software program, install and configure the analytics software and define the corresponding KPI's and business metrics, such as visits-to-lead conversion and visits-to-sales conversion and data collection strategy, e.g. what data to keep and what to ignore, storage/archiving requirement and historical report generation.
In the data collection step we set-up the data collection parameters and defines what type of reports need to be generated.
After metric data has been collected it is parsed in relevant, human-readable reports tied into the specific site goals or key performance indicators (KPIs). Often different reports are generated for marketing, IT and executives.
Gather insight and intelligence about visitor behavior, online advertising campaign and SEO performance and define web site or landing page changes based on the data analysis
Based on a thorough analysis of the report results we identify the changes that could potentially affect the bottom line the most. This could include changes to web site or landing page designs, navigation or develop of new content or landing pages.
The best way to verify whether the changes to the web site or landing page are effective is through multivariate or A/B testing. Before multivariate testing can begin we establish a control and baseline, e.g. web page, landing page or banner ad and define the variations we are going to test. Once the baseline is established, we start optimizing the items we have selected one step at a time.
The final step in the program includes testing, capturing, measuring and analyzing the testing results of the changes and incorporating those results in the next planning cycle.
Contact us or call 1-888-755-5151 for more information.
Our web site analytics service includes the following components:
Contact us or
call 1-888-755-5151
for more information.
Our full-service web site analytics service allows businesses, corporations and organization to focus their resources on online marketing campaigns and initiatives that work and deliver ROI, and eliminate those activities that are not paying off. Our Web Site Analytics services include the following benefits:
With A/B testing different versions of the same page or item are tested against each other. For instance, three different versions of the same landing page can be tested against an existing page to determine which one has the highest click-through rate. After enough traffic has passed through the four versions of the page to make the differences statistically relevant, one usually will be able to identify the best version(s). Depending on the test results, continuing testing and tuning may improve performance even further.
This is similar to A/B testing but allows for testing of various small changes to a given page or item. Multivariable testing, requires for more pre-planning to identify the different page components that need to be changed and tested. At the end of the test, the ideal page version can be put together based on the performance of the different components tested.
Contact us or
call 1-888-755-5151
for more information.
Advanced Media Productions
251 West Central Street
Suite 28
Natick, Massachusetts 01760
Copyright 1999 - 2012 Advanced Media Productions, Inc.
Advanced Media Productions | 251 West Central Street | Natick, Massachusetts 01760
Toll Free: 1-888-755-5151
Email:info@advmediaproductions.com