Web Site Usability Review & Analysis

Our Web Site Usability and Conversion Analysis services are designed to increase the usability, overall user experience and conversion rates of promotional, informational and ecommerce web sites.

Express Web Site Usability Review & Conversion Analysis Service

The Express Web Site Usability and Conversion Analysis service is ideal for small and medium-sized businesses with promotional or ecommerce web sites that want to increase web leads and online sales of their current web sites. The service includes an expert review with objective feedback on seven key areas of web design, web site usability and web site effectiveness, along with actionable recommendations on how to improve the web site's conversion rate and overall customer experience.

The seven key areas of web design, usability and web site conversion that are assessed in the Express Web Site Usability and Conversion Analysis are:

Content and messaging
Usability - site navigation, site search and information architecture
Visual design
Engagement and relationship building
Trust and credibility
Customer communications and feedback
Web site log file analysis
Web site conversion optimization

The design and usability reviews are performed by our experienced web design and usability consultants who have years of experience in web site design, web site usability and conversion analysis. The process is as follows:

Initial review of client requirements by phone
Initial visit to the client's web site to start evaluation
Preparation and delivery of a five to six page report detailing the findings and actionable recommendations of our analysts
30-minute review of report by telephone

The project turnaround time is within 15 business days.

Web Site Usability & Conversion Analysis Service

The Web Site Usability and Conversion Analysis service is designed for businesses and organizations that want to improve the effectiveness of their web sites online. Advanced Media Productions evaluates the client's web site and provides objective feedback on nine key areas of web design, web site usability and web site effectiveness, along with actionable recommendations on how to improve the user experience, web site conversion rate and return on investment (ROI).

The nine key areas of web design and usability that are assessed in a web site review are:

Content and messaging
Usability - navigation, site search and information architecture
Visual design
Engagement and relationship building
Trust and credibility
Customer communications and feedback
Web site log analysis
Web site conversion optimization
Site operations management
Technology

The design and usability reviews are performed by our experienced design and usability consultants who have years of experience in web site design and web site evaluation. The process is as follows:

Initial telephone conversation with the client to review client requirements.
Initial visit to client's web site to start evaluation.
Preparation and delivery of a 12-15 page report detailing the findings and recommendations of our analysts.
30-60 minute phone conversation to review report.

The project turnaround time is within 20 business days.

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Customer Benefits

Web site review services can provide the following benefits:

Objective feedback on site quality and effectiveness
Helps management in prioritizing development efforts
Improves web site conversion rates and ROI
Helps improving dialog with customers online
Improves brand recognition
Raises credibility and trust through professional design

Web Site Usability

Web site usability is determined by user effectiveness and satisfaction, ease of learning, and a user’s ability to interpret new information, avoid errors in navigation and to remember an organizational structure and its functionalities.

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