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Search Engine Marketing Campaign Management |
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Search Engine Marketing (SEM) Campaign Management provides merchants, online advertisers and online marketers with the ability to measure and analyze, from a single, unified console, the results of a search engine marketing campaign across pay-per-click search engines, organic search engines, shopping comparison engines and other online marketing campaigns such as fixed placement display advertising, email marketing and affiliate marketing.
Measuring and analyzing the results of a search engine marketing campaign across the media mix allows online marketers to track the progress a campaign is making towards a pre-set number of marketing goals. This integrated approach to search engine marketing campaign management, combined with the expert knowledge of our search engine marketing specialists, provides online marketers and advertisers with an insight on which areas of the campaign are working and which need to be improved.
SEM Campaign Program
Our SEM campaign management services are more than just a do-it-yourself keyword bidding and ROI tracking solution. We offer a complete managed integrated SEM Campaign Management program including identifying measurable client objectives, web site usability and conversion evaluation, competitive analysis, keyword research and selection, tactical plan development and implementation, cross media reporting support, campaign assessment and recommendations; and assistance with the development and testing of text ads and other creative as well as landing pages. We actively work with our clients to manage their campaigns and ensure that they surpass their marketing goals.
Monitoring, Measuring and Optimizing
By utilizing our SEM Campaign Management Service online marketers can identify the cost per visitor, cost per conversion, total revenue and ROI for each keyword and source (pay-per-click search engines, organic search engines, shopping comparison engines and others) they use in their search engine marketing campaign. In addition, they are able recognize the metrics of other online marketing programs that run outside the search engine marketing campaign, such as fixed placement display advertising, email marketing and affiliate marketing as long as the responses from those programs are received through the web site.
Our integrated approach of monitoring and measuring the campaign results of organic search engines, pay-per-click engines and other online marketing campaigns through a single, unified console, provides a significant advantage in terms of time savings, coordination and communication compare to managing these campaigns separately in-house or through multiple vendors.
SEM Campaign Analysis
As a full-service search campaign management partner, we provide more than just the tools and expertise necessary to set-up and execute a search engine marketing campaign.
We provide the know-how required to maximize the ROI by converting visitors into leads or sales. We help our clients to understand and breakdown the search engine marketing investments they make. Through our cross-media tracking system we can determine the ROI each keyword phrase is generating, from pay-per-click search listings as well as organic search, shopping comparison engines and fixed placement display advertising.
We work with our clients on a continuing basis to develop and maintain their search engine marketing campaign and provide detailed analysis of the campaign's performance. Through our continuing campaign management services we measure and analyze the results and then re-optimize to achieve maximum ROI. In addition, we recommend new strategies, when necessary, to ensure that a search engine marketing campaign grows with the clients' business.
Learn more about SEM Campaign Management.
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Contact us for more information or call 1-888-755-5151, ext 17.
The SEM Campaign Management service includes the following features:
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Identify measurable client objectives. |
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Web site usability and conversion evaluation. |
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Competitive analysis. |
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Keyword research and selection. |
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Tactical plan development and implementation. |
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Cross-media reporting. |
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Campaign assessment and recommendations. |
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Contact us for more information or call 1-888-755-5151, ext 17. |
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