Word of Mouth Marketing

Advanced Media Productions provides comprehensive, custom word of mouth marketing services to brands, online marketers and advertisers covering all important forces that are in play and all consumer touch points that drive the conversations and the buzz about your brand or business.

Word of Mouth Marketing (WOMM) is a form of marketing where consumers are in control and marketers participate to influence and accelerate the marketing message. WOMM is derived from Word of Mouth (WOM), the oldest form of advertising, in which people are providing information and making honest recommendations to other people about a brand, product or service. WOM is primarily driven by "influencers" and/or "evangelists", people who are already successfully using a company‘s product(s) and service(s) and are naturally inspired to talk positively about it online and offline. Word of Mouth Marketing happens when marketers launch campaigns to influence and accelerate organic WOM.

Characteristics of WOMM

Unlike traditional offline and online marketing WOMM is not about how many people a marketing message can reach directly, but more about how many people pass the marketing message on to other people and start conversations about it. WOMM is based on intense user engagement and primarily relies on finding and empowering "influencers", opinion leaders who have extensive knowledge in a specific area or "evangelists", who are emotive about a product or service, to spread the word. For WOMM to be successful it requires more than an average "brand" or "product" experience. It demands an excellent product or service "influencers" and "evangelists" can use, be excited, and talk about.

Online WOMM has evolved from spoken communication and includes online consumer activities using Internet technologies such blogs, online forums, videos and podcasts to create Consumer-Generate Media (CGM). Unlike offline conversation, online WOMM conversions do not dissipate after the conversion. They are often archived online as CGM and indexed in search engines for access by consumers or others looking for information. Whether online or offline, a successful WOMM campaign involves true and passionate "influencers" and/or "evangelists" who are willing to spread the message and talk about the experiences they had with a brand, product or service.

For more information on Word of Mouth Marketing Contact us or call 1-888-755-5151, ext 17.

Word of Mouth Marketing Services

A successful WOMM campaign must be integrated with marketing, sales, customer service and other functions within a business and therefore requires ample lead-time and detailed planning. Advanced Media Productions offers comprehensive, custom WOMM solutions to brands, online advertisers and marketers that include the following:

Word of Mouth Opportunity Assessment

In the opportunity assessment phase Advanced Media Productions determines the word of mouth marketing opportunity, whether to optimize current marketing activities for maximum WOM impact or to conduct research to identifying new opportunities.

Strategy Development

Our Word of Mouth marketing experts identify the clients’ goals and objectives, target audience(s), key performance indicators, required budget and develop a comprehensive implementation plan. This does not only allow brands, online marketers and advertisers to understand the relationships among all of the forces, both online and offline, that drive advocacy, but also establish campaign goals so that campaign results can be properly tracked and measured when the campaign gets underway.

Target Audience

Defining the target audience(s) is one of the most important steps in planning a WOMM campaign. The target audiences for a WOMM campaign are "influencers", "evangelists" and consumers; friends and peers the "influencers" and "evangelists" are passing the messages onto.

Campaign Implementation

Campaign Idea and Message Development

In the campaign implementation phase of a WOMM campaign Advanced Media Productions develops campaign ideas and incentives that will resonate with the "influencers", "evangelists" and consumers and can be passed along easily.

Identifying, Selecting and Engaging the "Influencers" and "Evangelists"

In this important step of the WOMM campaign implementation Advanced Media Productions identifies the "influencers" and "evangelists" who can help spreading the word and determines the incentives and offers that keeps them motivated and engaged for an extended period of time.

Media Planning and Optimization

Based on the campaign strategy Advanced Media Productions develops the campaign content and evaluate and selects the most effective media channels for the word of mouth marketing campaign.

Campaign Monitoring and Measurement

Once a WOMM campaign is underway Advanced Media Productions is using professional "listening" tools and services to monitors and measures which brands, product and services are being talked about, through which channels, the dynamics that drive word of mouth, the overall impact and the relationship between media and word of mouth.

For more information on Word of Mouth Marketing Contact us or call 1-888-755-5151, ext 17.

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.

Contact us or
call 1-888-755-5151
for more information.