YouTube PPC Video Search Management

The YouTube sponsored video ad system allows advertisers to create sponsored video ads with bid for keyword placement that appear alongside the organic video search listings. As a result, anyone with a YouTube channel can promote their YouTube videos in the top spots of the video search results for specific search keywords. YouTube video ads may appear above or next to the organic video search results, under the label “Sponsored videos.”

Like Google AdWords search ads, YouTube Sponsored Video ads are sold on a pay-per-click basis. They include a video thumbnail, ad heading and brief text, and appear at the top and alongside the organic video search listings, as the result of a keyword search query. The ads also include a link to the advertiser’s YouTube channel where the actual video resides.

YouTube offers advertisers the ability to tap into their audience without disrupting the social nature of the site, while generating ad revenue. Advertisers can also create branded YouTube channel pages, where users can find any videos that you, the advertiser, have uploaded to YouTube.

Since the inventory of Sponsored Video advertisers is currently relatively small, text ads from the Google AdWords Content Network will be served on the video search results page when no Sponsored Video ads are available.

YouTube PPC Video Search Management Services

Advanced Media Productions offer a complete PPC campaign management program for YouTube Sponsored Video ads, including keyword research, development of videos, campaign set-up, bid management and ROI tracking, reporting, campaign analysis and recommendations for further improvement. We actively work with our clients to manage their PPC campaigns to ensure they meet their online marketing goals.

YouTube PPC Bid Management

Our Bid Management and ROI Tracking service provides our clients with the set-up and daily management of our basic PPC campaign management program. This service includes keyword research, campaign set-up and ongoing campaign management.

YouTube PPC Bid Management set-up includes:

• Google Adwords account registration and activation
• YouTube video channel page set-up
• Keyword research and keyword selection
• Assessment of maximum average bid cost, projected rank position for each selected keyword phrase, estimated monthly number of click-throughs and ad budget
• Determine daily/monthly campaign budget
• Grouping of selected keyword phrases into "themed" ad groups
• Video development, writing unique headlines and ad text

Monthly advertising budgets can be fixed for the entire month and will not exceed the allocated amounts.

PPC Bid Management and ROI Tracking

When the YouTube Bid Management campaign has been set-up and activated, the established ad rankings, cost-per-click bids and daily ad budgets must be monitored against competitive bids. The Bid Management and ROI tracking program includes:

• Daily monitoring of keyword bids, ad rankings and adjustment of bid amounts within pre-set parameters to maintain desired ranking positions
• Daily monitoring of pre-set daily and monthly ad budgets
• Campaign maintenance - Access to a senior PPC search account manager as needed to discuss recommendations and changes to the keyword set, bid amounts, bid positions and updates to the daily ad budget
• Campaign review - Monthly ROI reports via email for monitoring of campaign activity and results, including # of impressions, # of clicks, cost-per-click and number of visitors
• Provide client with strategic and tactical guidance for campaign improvements

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.