YouTube Promoted Videos Search Management

Advanced Media Productions offers a complete Promoted Videos Search Management program for YouTube Sponsored Videos ads, including keyword research, video ad creation, campaign set-up, campaign management and campaign optimization. We actively work with our clients to manage their YouTube Promoted Videos Search campaigns to ensure they meet their online marketing goals.

YouTube Promoted Videos offers advertisers the opportunity to tap into YouTube’s huge audience and reach qualified customers without disrupting the social nature of the site. YouTube Promoted Videos have not only proven to be an effective way for advertisers to drive traffic to video content on YouTube, but also to boost brand awareness and user engagement with the brand.

Promoted Videos

The promoted videos ad system allows advertisers to create sponsored video ads, with bid for keyword placement, to appear under the label “Promoted Videos” alongside the organic video search listings on YouTube and Google Video Seach for specific search keywords, against related videos on YouTube, or across the Google Display Network.

Unlike Google AdWords paid search ads, YouTube Sponsored Videos search ads are sold on a pay-per-view basis. This means that advertisers be charged only when a user clicks on a Promoted Videos and starts watching the video content.

Promoted Videos Campaign

YouTube Promoted Videos campaigns can be set up and managed right in Google AdWords or directly from within YouTube. Advertisers first need to establish a YouTube channel and upload the videos they want to promote. Then they choose a video thumbnail that best represents the video and write an ad heading and brief text, including a clear call-to-action. The text ads also include a link to the advertiser’s YouTube channel where the actual video resides. Similar to AdWords paid search ads, Promoted Videos allow advertisers to set the maximum cost-per-view (CPV) and a maximum overall budget.

YouTube Promoted Videos Search Service

Advanced Media Productions' YouTube Promoted Videos Search Service is more than just a keyword bidding solution. We offer a complete results-driven, service-oriented promoted videos campaign management program, comprised of campaign strategy, keyword research, campaign set-up, including bid management, developing/testing of text ads, landing page and ROI tracking, phone lead and phone sales tracking, reporting, campaign performance assessment and recommendations for campaign optimization.

YouTube Promoted Videos Search Campaign Set-up

Our YouTube Promoted Videos Search service provides our clients with the set-up and daily management of their Promoted Videos search campaigns. This service includes keyword research, campaign set-up and ongoing campaign management.

YouTube Promoted Videos search campaign set-up includes:

• Google Adwords account registration and activation
• YouTube video Channel set-up and video upload
• Keyword research and keyword selection
• Grouping of selected keyword phrases into "themed" ad groups
• Assessment of maximum average bid cost, projected rank position for each selected keyword phrase, estimated monthly number of click-to-views and ad budget
• Setting maximum cost-per-view (CPV) and daily/monthly campaign budget
• Video creation, writing unique headlines and ad text

YouTube Promoted Videos Search Campaign Management

When the YouTube Promoted Videos Search campaign has been set-up and activated, the established ad rankings, cost-per-view bids and daily ad budgets must be monitored against competitive bids. The YouTube Promoted Videos Search Campaign Management program includes:

• Daily monitoring of keyword bids, ad rankings and adjustment of bid amounts within pre-set parameters to maintain desired ranking positions
• Daily monitoring of pre-set daily and monthly ad budgets
• Campaign maintenance - Access to a senior campaign manager as needed to discuss recommendations and changes to the campaign strategy, keyword set, bid amounts, bid positions and updates to the daily ad budget
• Campaign review - Monthly ROI reports for monitoring of campaign activity and results, including average ad position, # of impressions, # of video clicks and cost-per-view
• Strategic and tactical guidance for campaign optimization

Contact us or call 1-888-755-5151 for more information.

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Contact us or
call 1-888-755-5151
for more information.